Valentyna Melnyk

1.5k total citations
23 papers, 1.1k citations indexed

About

Valentyna Melnyk is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Valentyna Melnyk has authored 23 papers receiving a total of 1.1k indexed citations (citations by other indexed papers that have themselves been cited), including 19 papers in Marketing, 9 papers in Sociology and Political Science and 8 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Valentyna Melnyk's work include Consumer Behavior in Brand Consumption and Identification (16 papers), Customer Service Quality and Loyalty (8 papers) and Behavioral Health and Interventions (4 papers). Valentyna Melnyk is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (16 papers), Customer Service Quality and Loyalty (8 papers) and Behavioral Health and Interventions (4 papers). Valentyna Melnyk collaborates with scholars based in New Zealand, Australia and Netherlands. Valentyna Melnyk's co-authors include Kristina Klein, Stijn M. J. van Osselaer, Tammo H.A. Bijmolt, Franziska Völckner, François A. Carrillat, Vladimir Melnyk, Alexandra Claudia Hess, Ralf van der Lans, Yvonne van Everdingen and Anna Torres and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of the Academy of Marketing Science.

In The Last Decade

Valentyna Melnyk

23 papers receiving 1.0k citations

Peers

Countries citing papers authored by Valentyna Melnyk

Since Specialization

Citations

This map shows the geographic impact of Valentyna Melnyk's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Valentyna Melnyk with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Valentyna Melnyk more than expected).

Fields of papers citing papers by Valentyna Melnyk

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Valentyna Melnyk. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Valentyna Melnyk. The network helps show where Valentyna Melnyk may publish in the future.

Co-authorship network of co-authors of Valentyna Melnyk

This figure shows the co-authorship network connecting the top 25 collaborators of Valentyna Melnyk. A scholar is included among the top collaborators of Valentyna Melnyk based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Valentyna Melnyk. Valentyna Melnyk is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

#	Work	Indexed citations
1	Behavioral Labeling: Prompting Consumer Behavior Through Activity Tags 2023 ·Journal of Marketing ·Martin P. Fritze, Franziska Völckner, Valentyna Melnyk	4
2	The temperature dimension of emotions 2022 ·European Journal of Marketing ·(unknown), Valentyna Melnyk, Kyle B. Murray	5
3	40 years of loyalty programs: how effective are they? Generalizations from a meta-analysis 2021 ·Journal of the Academy of Marketing Science ·(unknown), (unknown), François A. Carrillat, (unknown), Valentyna Melnyk, (unknown)	38
4	The Influence of Social Norms on Consumer Behavior: A Meta-Analysis 2021 ·Journal of Marketing ·Vladimir Melnyk, François A. Carrillat, Valentyna Melnyk	129
5	The effect of text-only versus text-and-image wine labels on liking, taste and purchase intentions. The mediating role of affective fluency 2019 ·Journal of Retailing and Consumer Services ·(unknown), Valentyna Melnyk	38
6	The ugly side of customer management – Consumer reactions to firm-initiated contract terminations 2017 ·International Journal of Research in Marketing ·(unknown), Dominik Papies, Michel Clément, Valentyna Melnyk	27
7	Analysing the motivations of Japanese international sports-fan tourists 2016 ·European Sport Management Quarterly ·(unknown), Roy Larke, Harald J. van Heerde, Valentyna Melnyk	14
8	Pink or blue? The impact of gender cues on brand perceptions 2016 ·European Journal of Marketing ·Alexandra Claudia Hess, Valentyna Melnyk	76
9	What to stress, to whom and where? A cross-country investigation of the effects of perceived brand benefits on buying intentions 2016 ·International Journal of Research in Marketing ·Ralf van der Lans, Yvonne van Everdingen, Valentyna Melnyk	28
10	Temperature and emotions: Effects of physical temperature on responses to emotional advertising 2016 ·International Journal of Research in Marketing ·(unknown), Valentyna Melnyk, Franziska Völckner	44
11	The effects of introducing and terminating loyalty programs 2015 ·European Journal of Marketing ·Valentyna Melnyk, Tammo H.A. Bijmolt	37
12	Resisting Temptation: Gender Differences in Customer Loyalty in the Presence of a More Attractive Alternative 2014 ·Australasian Marketing Journal (AMJ) ·Valentyna Melnyk	13
13	Speaking to the mind or the heart: effects of matching hedonic versus utilitarian arguments and products 2014 ·Marketing Letters ·Kristina Klein, Valentyna Melnyk	107
14	Marking your trade: Cultural factors in the prolongation of trademarks 2013 ·Journal of Business Research ·Valentyna Melnyk, Marco S. Giarratana, Anna Torres	24
15	Tell me what to do when I am in a good mood, show me what to do when I am in a bad mood: Mood as a moderator of social-norm influence 2012 ·Advances in consumer research ·Valentyna Melnyk, Erica van Herpen, A.R.H. Fischer, J.C.M. van Trijp	1
16	Cooling Down Or Heating Up With Emotions: How Temperature Affects Customer Response to Emotional Advertising Appeals 2012 ·ACR North American Advances ·(unknown), Valentyna Melnyk, Franziska Völckner	1
17	The Double-Edged Sword of Foreign Brand Names for Companies from Emerging Countries 2012 ·Journal of Marketing ·Valentyna Melnyk, Kristina Klein, Franziska Völckner	193
18	Make me special: Gender differences in consumers’ responses to loyalty programs 2012 ·Marketing Letters ·Valentyna Melnyk, Stijn M. J. van Osselaer	50
19	Are Women More Loyal Customers than Men? Gender Differences in Loyalty to Firms and Individual Service Providers 2009 ·Journal of Marketing ·Valentyna Melnyk, Stijn M. J. van Osselaer, Tammo H.A. Bijmolt	106
20	Are Women More Loyal Customers Than Men? Gender Differences in Loyalty to Firms and Individual Service Providers 2009 ·Journal of Marketing ·Valentyna Melnyk, Stijn M. J. van Osselaer, Tammo H.A. Bijmolt	138

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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