Magdalena Bekk

785 total citations · 1 hit paper
16 papers, 532 citations indexed

About

Magdalena Bekk is a scholar working on Marketing, Sociology and Political Science and Clinical Psychology. According to data from OpenAlex, Magdalena Bekk has authored 16 papers receiving a total of 532 indexed citations (citations by other indexed papers that have themselves been cited), including 7 papers in Marketing, 6 papers in Sociology and Political Science and 3 papers in Clinical Psychology. Recurrent topics in Magdalena Bekk's work include Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (4 papers) and Educational Games and Gamification (3 papers). Magdalena Bekk is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (4 papers) and Educational Games and Gamification (3 papers). Magdalena Bekk collaborates with scholars based in Germany, Austria and Canada. Magdalena Bekk's co-authors include Kristina Klein, Matthias Spörrle, Joachim Kruse, Rudolf Kerschreiter, Franziska Völckner, Erika Spieß, Isabell M. Welpe, Antoni Font, Rita Berger and Saba Safdar and has published in prestigious journals such as Journal of Travel Research, Journal of Interactive Marketing and International Journal of Research in Marketing.

In The Last Decade

Magdalena Bekk

15 papers receiving 488 citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Gameful Experience in Gamification: Construction and Validation of a Gameful Experience Scale [GAMEX]

2018 232 citations Magdalena Bekk, Kristina Klein et al. Journal of Interactive Marketing profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Magdalena Bekk Germany	10	243	176	159	83	61	16	532
Ting‐Jui Chou China	10	339 1.4×	167 0.9×	118 0.7×	127 1.5×	53 0.9×	15	566
Thomas Leclercq France	9	335 1.4×	189 1.1×	222 1.4×	192 2.3×	54 0.9×	16	600
Frank E. Dardis United States	17	393 1.6×	144 0.8×	98 0.6×	55 0.7×	65 1.1×	30	701
Behçet Yalın Özkara Türkiye	8	283 1.2×	237 1.3×	40 0.3×	146 1.8×	53 0.9×	28	485
Jason Rutter United Kingdom	12	322 1.3×	51 0.3×	113 0.7×	36 0.4×	70 1.1×	19	492
Saïd Aboubaker Ettis Saudi Arabia	6	259 1.1×	212 1.2×	75 0.5×	191 2.3×	77 1.3×	15	477
Weisha Wang United Kingdom	12	111 0.5×	121 0.7×	46 0.3×	54 0.7×	50 0.8×	21	404
Thi Tuan Linh Pham Vietnam	10	211 0.9×	39 0.2×	67 0.4×	103 1.2×	59 1.0×	19	377
Kay Naumann Australia	6	243 1.0×	185 1.1×	38 0.2×	57 0.7×	48 0.8×	8	504
Sören Köcher Germany	8	183 0.8×	117 0.7×	31 0.2×	68 0.8×	35 0.6×	23	343

Countries citing papers authored by Magdalena Bekk

Since Specialization

Citations

This map shows the geographic impact of Magdalena Bekk's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Magdalena Bekk with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Magdalena Bekk more than expected).

Fields of papers citing papers by Magdalena Bekk

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Magdalena Bekk. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Magdalena Bekk. The network helps show where Magdalena Bekk may publish in the future.

Co-authorship network of co-authors of Magdalena Bekk

This figure shows the co-authorship network connecting the top 25 collaborators of Magdalena Bekk. A scholar is included among the top collaborators of Magdalena Bekk based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Magdalena Bekk. Magdalena Bekk is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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16 of 16 papers shown

Bekk, Magdalena, et al.. (2022). All that glitters is not gold: An investigation into the undesired effects of gamification and how to mitigate them through gamification design. International Journal of Research in Marketing. 39(4). 1059–1081. 20 indexed citations

Berger, Rita, Saba Safdar, Erika Spieß, Magdalena Bekk, & Antoni Font. (2018). Acculturation of Erasmus students: Using the multidimensional individual difference acculturation model framework. International Journal of Psychology. 54(6). 739–749. 19 indexed citations

Klein, Kristina, et al.. (2018). WTG (Way to Go)! How to Take Gamification Research in Marketing to the Next Level. Marketing ZFP. 40(4). 44–54. 7 indexed citations

Bekk, Magdalena, et al.. (2018). Gameful Experience in Gamification: Construction and Validation of a Gameful Experience Scale [GAMEX]. Journal of Interactive Marketing. 43(1). 98–115. 232 indexed citations breakdown →

Brosi, Prisca, et al.. (2017). Support for quotas for women in leadership: The influence of gender stereotypes. Human Resource Management. 57(4). 869–882. 22 indexed citations

Bekk, Magdalena, et al.. (2017). What is not beautiful should match: how attractiveness similarity affects consumer responses to advertising. Marketing Letters. 28(4). 509–522. 12 indexed citations

Bekk, Magdalena, et al.. (2016). Traits grow important with increasing age: customer age, brand personality and loyalty. Journal of Business Economics. 87(4). 511–531. 14 indexed citations

Bekk, Magdalena, Matthias Spörrle, & Joachim Kruse. (2015). The Benefits of Similarity between Tourist and Destination Personality. Journal of Travel Research. 55(8). 1008–1021. 59 indexed citations

Bekk, Magdalena, et al.. (2015). Do You Like Being Labeled a 60-Plus? How Retirees Develop Group Identification and Evaluate Age-Related Labels. Marketing ZFP. 37(2). 79–89. 1 indexed citations

10.

Bekk, Magdalena, et al.. (2015). Greening the competitive advantage: antecedents and consequences of green brand equity. Quality & Quantity. 50(4). 1727–1746. 81 indexed citations

11.

Spörrle, Matthias & Magdalena Bekk. (2013). Meta-Analytic Guidelines for Evaluating Single-Item Reliabilities of Personality Instruments. Assessment. 21(3). 272–285. 45 indexed citations

12.

Spörrle, Matthias, et al.. (2010). Facetten der Kongruenz. Marketing ZFP. 32(3). 180–196. 3 indexed citations

13.

Bekk, Magdalena, et al.. (2010). The Influence of Perceived Personality Characteristics on Positive Attitude Towards and Suitability of a Celebrity as a Marketing CampaignEndorser. The Open Psychology Journal. 3(1). 54–66. 12 indexed citations

14.

Bekk, Magdalena, et al.. (2009). Match me, if you can - Zum Einfluss von persönlichkeitsbasierter Ähnlichkeit zwischen Marke und Testimonial auf die wahrgenommene Passung und die Kaufwahrscheinlichkeit. Open access LMU (Ludwid Maxmilian's Universitat Munchen).

15.

Bekk, Magdalena, Anna Baumert, & Matthias Spörrle. (2008). The positive impact of irrational beliefs?: A mutual connection with justice sensitivity. Open access LMU (Ludwid Maxmilian's Universitat Munchen). 1 indexed citations

16.

Strobel, Maria, Magdalena Bekk, & Matthias Spörrle. (2008). Criterion validity of the Multidimensional Scale of Irrational Beliefs (MSIB) with respect to anxiety, depression, and life satisfaction. Open access LMU (Ludwid Maxmilian's Universitat Munchen). 4 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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