C. Whan Park
- Marketing top 0.2%
- Sociology and Political Science top 0.5%
- Organizational Behavior and Human Resource Management top 0.5%
- Strategy and Management top 2%
- Social Psychology top 5%
- Co-authors
- Deborah J. MacInnisMatthew ThomsonRajesh SethiDaniel C. SmithAlexander FedorikhinAndreas B. EisingerichSung Youl JunMichael McCarthy
- Topics
- Consumer Behavior in Brand Consumption and Identification (13 papers)Customer Service Quality and Loyalty (8 papers)Digital Marketing and Social Media (3 papers)
- Partner nations
- United StatesUnited KingdomCanada
In The Last Decade
C. Whan Park
17 papers receiving 3.2k citations
Hit Papers
Peers
Comparison fields: 5 of 99
- Marketing 2.5k
- Sociology and Political Science 1.8k
- Organizational Behavior and Human Resource Management 1.4k
- Strategy and Management 622
- Social Psychology 419
Countries citing papers authored by C. Whan Park
This map shows the geographic impact of C. Whan Park's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by C. Whan Park with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites C. Whan Park more than expected).
Fields of papers citing papers by C. Whan Park
This network shows the impact of papers produced by C. Whan Park. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by C. Whan Park. The network helps show where C. Whan Park may publish in the future.
Co-authorship network of co-authors of C. Whan Park
This figure shows the co-authorship network connecting the top 25 collaborators of C. Whan Park. A scholar is included among the top collaborators of C. Whan Park based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with C. Whan Park. C. Whan Park is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 15 | |
| 2 | 11 | |
| 3 | 14 | |
| 4 | 37 | |
| 5 | 33 | |
| 6 | 2 | |
| 7 | 53 | |
| 8 | 33 | |
| 9 | 13 | |
| 10 | 157 | |
| 11 | 1 | |
| 12 | 110 | |
| 13 | 263 | |
| 14 | 19 | |
| 15 | The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brandsbreakdown → | 1844 |
| 16 | Cross-Functional Product Development Teams, Creativity, and the Innovativeness of New Consumer Productsbreakdown → | 665 |
| 17 | 233 | |
| 18 | 222 |
About C. Whan Park
C. Whan Park is a scholar working on Marketing, General Decision Sciences and Leadership and Management, having authored 18 papers that have together received 3.7k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (13 papers), Customer Service Quality and Loyalty (8 papers) and Digital Marketing and Social Media (3 papers). The work is most often cited by research in Marketing (2.5k citations), Organizational Behavior and Human Resource Management (1.4k citations) and General Decision Sciences (102 citations). C. Whan Park has collaborated with scholars based in United States, United Kingdom and Canada. Frequent co-authors include Deborah J. MacInnis, Matthew Thomson, Rajesh Sethi, Daniel C. Smith, Alexander Fedorikhin, Andreas B. Eisingerich, Sung Youl Jun, Michael McCarthy, Sandra Milberg and Gratiana Pol. Their work appears in journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.