Leonard M. Lodish

4.7k total citations
73 papers, 3.4k citations indexed

About

Leonard M. Lodish is a scholar working on Marketing, Management Science and Operations Research and Economics and Econometrics. According to data from OpenAlex, Leonard M. Lodish has authored 73 papers receiving a total of 3.4k indexed citations (citations by other indexed papers that have themselves been cited), including 40 papers in Marketing, 10 papers in Management Science and Operations Research and 8 papers in Economics and Econometrics. Recurrent topics in Leonard M. Lodish's work include Consumer Market Behavior and Pricing (35 papers), Consumer Retail Behavior Studies (15 papers) and Consumer Behavior in Brand Consumption and Identification (12 papers). Leonard M. Lodish is often cited by papers focused on Consumer Market Behavior and Pricing (35 papers), Consumer Retail Behavior Studies (15 papers) and Consumer Behavior in Brand Consumption and Identification (12 papers). Leonard M. Lodish collaborates with scholars based in United States, Germany and South Korea. Leonard M. Lodish's co-authors include Erin Anderson, Barton A. Weitz, John D. C. Little, Peter S. Fader, Bari A. Harlam, Alan L. Montgomery, Edward J. Fox, Bruce Richardson, Barbara E. Kahn and Raymond R. Burke and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research.

In The Last Decade

Leonard M. Lodish

67 papers receiving 3.0k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Leonard M. Lodish United States 28 2.3k 709 707 665 659 73 3.4k
Paul Farris United States 28 2.5k 1.1× 348 0.5× 750 1.1× 806 1.2× 602 0.9× 117 3.5k
David C. Schmittlein United States 26 2.1k 0.9× 757 1.1× 581 0.8× 699 1.1× 756 1.1× 48 3.4k
Lakshman Krishnamurthi United States 25 2.4k 1.1× 726 1.0× 639 0.9× 522 0.8× 1.1k 1.7× 47 3.5k
Manohar U. Kalwani United States 26 2.7k 1.2× 694 1.0× 1.3k 1.8× 1.4k 2.1× 999 1.5× 46 4.6k
Duncan Simester United States 34 2.2k 0.9× 783 1.1× 799 1.1× 517 0.8× 1.1k 1.7× 76 4.0k
Kamel Jedidi United States 31 1.9k 0.8× 716 1.0× 571 0.8× 488 0.7× 979 1.5× 72 3.4k
Murali K. Mantrala United States 29 1.6k 0.7× 437 0.6× 544 0.8× 534 0.8× 401 0.6× 64 2.5k
Venkatesh Shankar United States 28 1.9k 0.8× 698 1.0× 1.2k 1.7× 377 0.6× 580 0.9× 51 2.9k
Philip M. Parker France 24 1.6k 0.7× 869 1.2× 758 1.1× 424 0.6× 913 1.4× 46 3.0k
Chakravarthi Narasimhan United States 28 2.7k 1.2× 804 1.1× 1.2k 1.7× 404 0.6× 1.2k 1.9× 58 3.5k

Countries citing papers authored by Leonard M. Lodish

Since Specialization
Citations

This map shows the geographic impact of Leonard M. Lodish's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Leonard M. Lodish with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Leonard M. Lodish more than expected).

Fields of papers citing papers by Leonard M. Lodish

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Leonard M. Lodish. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Leonard M. Lodish. The network helps show where Leonard M. Lodish may publish in the future.

Co-authorship network of co-authors of Leonard M. Lodish

This figure shows the co-authorship network connecting the top 25 collaborators of Leonard M. Lodish. A scholar is included among the top collaborators of Leonard M. Lodish based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Leonard M. Lodish. Leonard M. Lodish is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Bell, David, Jeonghye Choi, & Leonard M. Lodish. (2012). What Matters Most in Internet Retailing. ScholarlyCommons (University of Pennsylvania). 54(1). 27–33. 19 indexed citations
2.
Little, John D. C. & Leonard M. Lodish. (2011). A media selection calculus. DSpace@MIT (Massachusetts Institute of Technology).
3.
Little, John D. C. & Leonard M. Lodish. (2011). MEDIAC, an on-line media selection system. DSpace@MIT (Massachusetts Institute of Technology). 1 indexed citations
4.
Lodish, Leonard M.. (2007). Another Reason Academics and Practitioners Should Communicate More. Journal of Marketing Research. 44(1). 23–25. 8 indexed citations
5.
Fox, Edward J., Alan L. Montgomery, & Leonard M. Lodish. (2004). Consumer Shopping and Spending across Retail Formats. The Journal of Business. 77(S2). S25–S60. 264 indexed citations
6.
Lodish, Leonard M.. (2001). Building Marketing Models that Make Money. INFORMS Journal on Applied Analytics. 31(3_supplement). S45–S55. 9 indexed citations
7.
Bhattacharya, CB & Leonard M. Lodish. (2000). Towards a system for monitoring brand health from store scanner data. Marketing Science Institute eBooks. 2 indexed citations
8.
Lodish, Leonard M.. (1997). Point of view: J.P. Jones and M.H. Blair on measuring. Journal of Advertising Research. 37(5). 75–80. 1 indexed citations
9.
Bhattacharya, CB, Peter S. Fader, Leonard M. Lodish, & Wayne S. DeSarbo. (1996). Relationship between the Marketing Mix and Share of Category Requirements. SSRN Electronic Journal. 1 indexed citations
10.
Bhattacharya, CB, Peter S. Fader, Leonard M. Lodish, & Wayne S. DeSarbo. (1996). The relationship between the marketing mix and share of category requirements. Marketing Letters. 7(1). 5–18. 47 indexed citations
11.
Neslin, Scott, Greg M. Allenby, A. S. C. Ehrenberg, et al.. (1994). A research agenda for making scanner data more useful to managers. Marketing Letters. 5(4). 395–411. 14 indexed citations
12.
Lodish, Leonard M., et al.. (1991). Técnicas para medir la eficacia de la publicidad y las promociones. Harvard-Deusto business review. 190(46). 66–74.
13.
Chatterjee, Rabikar, Jehoshua Eliashberg, Hubert Gatignon, & Leonard M. Lodish. (1988). A Practical Bayesian Approach to Selection of Optimal Market Testing Strategies. Journal of Marketing Research. 25(4). 363–363. 2 indexed citations
14.
Anderson, Erin, Leonard M. Lodish, & Barton A. Weitz. (1987). Resource Allocation Behavior in Conventional Channels. Journal of Marketing Research. 24(1). 85–85. 142 indexed citations
15.
Lodish, Leonard M.. (1986). Advertising and promotion challenge : vaguely right or precisely wrong?. Bulletin of Miscellaneous Information (Royal Gardens Kew). 13 indexed citations
16.
Lodish, Leonard M.. (1982). A Marketing Decision Support System for Retailers. Marketing Science. 1(1). 31–56. 13 indexed citations
17.
Lodish, Leonard M.. (1980). A User-Oriented Model for Sales Force Size, Product, and Market Allocation Decisions. Journal of Marketing. 44(3). 70–78. 42 indexed citations
18.
Lodish, Leonard M.. (1971). Empirical Studies on Individual Response to Exposure Patterns. Journal of Marketing Research. 8(2). 212–212. 7 indexed citations
19.
Lodish, Leonard M.. (1971). Considering Competition in Media Planning. Management Science. 17(6). B–293. 10 indexed citations
20.
Lodish, Leonard M.. (1970). Computational Limitations of Dynamic Programming for Warehouse Location. Journal of Marketing Research. 7(2). 262–262. 5 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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