Aron O’Cass

16.5k total citations · 2 hit papers
157 papers, 12.1k citations indexed

About

Aron O’Cass is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, Aron O’Cass has authored 157 papers receiving a total of 12.1k indexed citations (citations by other indexed papers that have themselves been cited), including 88 papers in Marketing, 57 papers in Organizational Behavior and Human Resource Management and 52 papers in Sociology and Political Science. Recurrent topics in Aron O’Cass's work include Consumer Behavior in Brand Consumption and Identification (60 papers), Customer Service Quality and Loyalty (55 papers) and Digital Marketing and Social Media (43 papers). Aron O’Cass is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (60 papers), Customer Service Quality and Loyalty (55 papers) and Digital Marketing and Social Media (43 papers). Aron O’Cass collaborates with scholars based in Australia, United Kingdom and United States. Aron O’Cass's co-authors include Liem Viet Ngo, Debra Grace, Jamie Carlson, Jay Weerawardena, Phyra Sok, Tino Oresti Fenech, Stefano Bresciani, Justin Paul, Weng Marc Lim and Andy Wei Hao and has published in prestigious journals such as Journal of Business Research, Tourism Management and Journal of Product Innovation Management.

In The Last Decade

Aron O’Cass

153 papers receiving 10.9k citations

Hit Papers

align trajectories sort by overperformance

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR)

2021 1.3k citations Justin Paul, Weng Marc Lim et al. International Journal of Consumer Studies profile →
Exploring consumer status and conspicuous consumption

2004 593 citations Aron O’Cass et al. profile →

Author Peers

Peers are selected by citation overlap in the author's most active subfields. citations · hero ref

Author						Papers	Cites
Aron O’Cass	6.2k	4.2k	3.6k	3.2k	1.8k	157	12.1k
Werner Reinartz	7.3k 1.2×	3.5k 0.8×	5.8k 1.6×	2.6k 0.8×	1.8k 1.0×	77	12.3k
John Hulland	3.5k 0.6×	4.1k 1.0×	3.2k 0.9×	3.5k 1.1×	2.6k 1.4×	76	13.2k
Anders Gustafsson	6.4k 1.0×	3.1k 0.7×	4.9k 1.4×	2.2k 0.7×	1.5k 0.8×	173	11.3k
Robert W. Palmatier	6.4k 1.0×	5.0k 1.2×	6.4k 1.8×	3.6k 1.1×	2.0k 1.1×	107	13.3k
Judy A. Siguaw	3.1k 0.5×	3.1k 0.7×	3.7k 1.0×	3.0k 0.9×	1.3k 0.7×	88	9.9k
Leyland Pitt	4.5k 0.7×	5.5k 1.3×	3.7k 1.0×	2.7k 0.8×	3.3k 1.9×	369	13.5k
Kurt Matzler	4.2k 0.7×	4.5k 1.1×	4.6k 1.3×	2.6k 0.8×	1.4k 0.8×	177	12.8k
Xueming Luo	6.0k 1.0×	4.0k 0.9×	2.9k 0.8×	5.1k 1.6×	2.1k 1.2×	158	13.0k
Lynn W. Phillips	3.8k 0.6×	3.3k 0.8×	3.9k 1.1×	3.7k 1.2×	1.9k 1.1×	34	12.1k
Arch G. Woodside	6.1k 1.0×	9.4k 2.2×	3.9k 1.1×	3.8k 1.2×	1.1k 0.6×	390	17.4k

Countries citing papers authored by Aron O’Cass

Since Specialization

Citations

This map shows the geographic impact of Aron O’Cass's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Aron O’Cass with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Aron O’Cass more than expected).

Fields of papers citing papers by Aron O’Cass

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Aron O’Cass. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Aron O’Cass. The network helps show where Aron O’Cass may publish in the future.

Co-authorship network of co-authors of Aron O’Cass

This figure shows the co-authorship network connecting the top 25 collaborators of Aron O’Cass. A scholar is included among the top collaborators of Aron O’Cass based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Aron O’Cass. Aron O’Cass is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

O’Cass, Aron, et al.. (2025). A configurational approach to strategic entrepreneurship: Unlocking customer success in new ventures in emerging economies. Journal of Business Research. 201. 115689–115689.

Paul, Justin, Weng Marc Lim, Aron O’Cass, Andy Wei Hao, & Stefano Bresciani. (2021). Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR). International Journal of Consumer Studies. 45(4). 1292 indexed citations breakdown →

O’Cass, Aron, et al.. (2018). A meta-analytic study of the factors driving the purchase of organic food. Appetite. 125. 418–427. 198 indexed citations

Casidy, Riza, Walter Wymer, & Aron O’Cass. (2017). Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers. Tourism Management. 66. 72–84. 50 indexed citations

O’Shaughnessy, Nicholas, Paul Baines, Aron O’Cass, & Robert P. Ormrod. (2012). Political Marketing Orientation: Confusions, Complications, and Criticisms. Journal of Political Marketing. 11(4). 353–366. 14 indexed citations

Griffin, Deborah & Aron O’Cass. (2010). An Exploration of Personality and Speed Limit Compliance. Journal of Nonprofit & Public Sector Marketing. 22(4). 336–353. 3 indexed citations

O’Cass, Aron & Ranjit Voola. (2010). Explications of political market orientation and political brand orientation using the resource-based view of the political party. Journal of Marketing Management. 27(5-6). 627–645. 50 indexed citations

O’Cass, Aron & Liem Viet Ngo. (2009). Achieving customer satisfaction via market orientation, brand orientation, and customer empowerment: evidence from Australia. NOVA (University of Newcastle, Australia). 8 indexed citations

Ngo, Liem Viet & Aron O’Cass. (2008). Explaining brand performance differentials between firms via innovation and marketing. NOVA (University of Newcastle Australia). 2 indexed citations

10.

Budiman, Arief & Aron O’Cass. (2007). Studying the effects of materialism, religiosity and status consumption on subjective well-being: an Indonesian perspective. NOVA (University of Newcastle Australia). 6 indexed citations

11.

Weerawardena, Jay, Aron O’Cass, & Craig C Julian. (2006). Does Industry Matter? Examining the Role of Industry Structure and Organizational Learning in Innovation and Brand Performance. SSRN Electronic Journal. 3 indexed citations

12.

O’Cass, Aron & Liem Viet Ngo. (2006). Balancing external adaptation and internal effectiveness: Achieving better brand performance. Journal of Business Research. 60(1). 11–20. 83 indexed citations

13.

O’Cass, Aron, et al.. (2006). Foreign wine consumption in Australia : the influence of consumer perceptions to foreign cultures on wine choice. QUT Business School. 31(12). 297–297. 1 indexed citations

14.

O’Cass, Aron & Deborah Griffin. (2006). Antecedents and Consequences of Social Issue Advertising Believability. Journal of Nonprofit & Public Sector Marketing. 15(1-2). 87–104. 38 indexed citations

15.

O’Cass, Aron. (2005). Political Campaign Advertising: Believe It or Not. Journal of Nonprofit & Public Sector Marketing. 14(1-2). 205–221. 9 indexed citations

16.

Griffin, Deborah & Aron O’Cass. (2004). Social Marketing: Who Really Gets the Message?. Journal of Nonprofit & Public Sector Marketing. 12(2). 129–147. 11 indexed citations

17.

O’Cass, Aron. (2002). Political Advertising Believability and Information Source Value during Elections. Journal of Advertising. 31(1). 63–74. 113 indexed citations

18.

O’Cass, Aron. (2001). Exploring the Relationship Between Self-Monitoring, Materialism and Product Involvement in Fashion Clothing. ACR Asia-Pacific Advances. 10 indexed citations

19.

O’Cass, Aron. (2001). An exploratory assessment: Fashion clothing involvement's influence on the development of perceptions of product knowledge expertise and confidence. Griffith Research Online (Griffith University, Queensland, Australia). 4. 288–295. 8 indexed citations

20.

O’Cass, Aron. (1996). Consumer Involvement: Clarity Or Confusion After 35 Years. ACR Asia-Pacific Advances. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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