Theo Lieven

1.9k total citations
25 papers, 1.2k citations indexed

About

Theo Lieven is a scholar working on Marketing, Renewable Energy, Sustainability and the Environment and Experimental and Cognitive Psychology. According to data from OpenAlex, Theo Lieven has authored 25 papers receiving a total of 1.2k indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Marketing, 7 papers in Renewable Energy, Sustainability and the Environment and 5 papers in Experimental and Cognitive Psychology. Recurrent topics in Theo Lieven's work include Consumer Behavior in Brand Consumption and Identification (10 papers), Energy, Environment, and Transportation Policies (7 papers) and Electric Vehicles and Infrastructure (5 papers). Theo Lieven is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Energy, Environment, and Transportation Policies (7 papers) and Electric Vehicles and Infrastructure (5 papers). Theo Lieven collaborates with scholars based in Switzerland, Germany and Canada. Theo Lieven's co-authors include Nele Rietmann, Silke Mühlmeier, Sven Henkel, Miriam van Tilburg, Andreas Herrmann, Bianca Grohmann, Jan R. Landwehr, Christian Hildebrand, Claudia Townsend and Robert J. Kwortnik and has published in prestigious journals such as Journal of Cleaner Production, Frontiers in Psychology and Sustainability.

In The Last Decade

Theo Lieven

23 papers receiving 1.1k citations

Peers

Theo Lieven
Sven Henkel Germany
Ben R. Lane Australia
Thomas Turrentine United States
Ona Egbue United States
Benjamin Leard United States
Neale Kinnear United Kingdom
David R. Keith United States
Kenneth S Kurani United States
Sven Henkel Germany
Theo Lieven
Citations per year, relative to Theo Lieven Theo Lieven (= 1×) peers Sven Henkel

Countries citing papers authored by Theo Lieven

Since Specialization
Citations

This map shows the geographic impact of Theo Lieven's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Theo Lieven with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Theo Lieven more than expected).

Fields of papers citing papers by Theo Lieven

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Theo Lieven. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Theo Lieven. The network helps show where Theo Lieven may publish in the future.

Co-authorship network of co-authors of Theo Lieven

This figure shows the co-authorship network connecting the top 25 collaborators of Theo Lieven. A scholar is included among the top collaborators of Theo Lieven based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Theo Lieven. Theo Lieven is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Lieven, Theo. (2022). How Behavioral Branding Affects Brand Equity. Frontiers in Psychology. 13. 904736–904736.
2.
Lieven, Theo. (2021). Global validation of the Coronavirus Anxiety Scale (CAS). Current Psychology. 42(20). 17384–17394. 12 indexed citations
3.
Lieven, Theo, et al.. (2021). Did Electric Vehicle Sales Skyrocket Due to Increased Environmental Awareness While Total Vehicle Sales Declined during COVID-19?. Sustainability. 13(24). 13839–13839. 14 indexed citations
4.
Rietmann, Nele, et al.. (2020). Forecasting the trajectory of electric vehicle sales and the consequences for worldwide CO2 emissions. Journal of Cleaner Production. 261. 121038–121038. 267 indexed citations
5.
Rietmann, Nele & Theo Lieven. (2018). Comparing consumers’ preferences in 2015 with actual policy measures and EV market share in 2016. Alexandria (UniSG) (University of St.Gallen). 1 indexed citations
6.
Lieven, Theo, Robert J. Kwortnik, & Torsten Tomczak. (2018). Buyer Monitoring Cross-Culturally. Cornell Hospitality Quarterly. 60(2). 125–134. 2 indexed citations
7.
Rietmann, Nele & Theo Lieven. (2018). How policy measures succeeded to promote electric mobility – Worldwide review and outlook. Journal of Cleaner Production. 206. 66–75. 150 indexed citations
8.
Lieven, Theo & Nele Rietmann. (2017). Do policy measures in fact promote electric mobility? A study across 20 countries. International Journal of Transport Development and Integration. 2(1). 39–48. 4 indexed citations
9.
Lieven, Theo. (2017). Brand Gender. 5 indexed citations
10.
Lieven, Theo. (2017). Sind Millionengehälter gerecht?. Zeitschrift für Wirtschafts- und Unternehmensethik. 18(1). 58–76. 1 indexed citations
11.
Lieven, Theo. (2016). How train station name signs should be installed. Journal of Rail Transport Planning & Management. 6(2). 141–148. 1 indexed citations
12.
Eisend, Martin, et al.. (2016). The Power of Innovativeness in Manufacturer–Retailer Relationships. Journal of Business-to-Business Marketing. 23(3). 235–251. 4 indexed citations
13.
Lieven, Theo. (2016). Customers' choice of a salesperson during the initial sales encounter. Journal of Retailing and Consumer Services. 32. 109–116. 13 indexed citations
14.
Lieven, Theo, Bianca Grohmann, Andreas Herrmann, Jan R. Landwehr, & Miriam van Tilburg. (2015). The effect of brand design on brand gender perceptions and brand preference. European Journal of Marketing. 49(1/2). 146–169. 127 indexed citations
15.
Lieven, Theo. (2015). Policy measures to promote electric mobility – A global perspective. Transportation Research Part A Policy and Practice. 82. 78–93. 201 indexed citations
16.
Tilburg, Miriam van, Theo Lieven, Andreas Herrmann, & Claudia Townsend. (2015). Beyond “Pink It and Shrink It” Perceived Product Gender, Aesthetics, and Product Evaluation. Psychology and Marketing. 32(4). 422–437. 67 indexed citations
17.
Lieven, Theo, Bianca Grohmann, Andreas Herrmann, Jan R. Landwehr, & Miriam van Tilburg. (2014). The Effect of Brand Gender on Brand Equity. Psychology and Marketing. 31(5). 371–385. 48 indexed citations
18.
Lieven, Theo. (2014). Vom Markengeschlecht zur Markenstärke. Marketing Review St Gallen. 31(4). 80–88. 1 indexed citations
19.
Lieven, Theo & Felicitas Morhart. (2010). Messung und Steuerung markenadäquaten Mitarbeiterverhaltens in Kundentelefonaten unter Berücksichtigung des Markengeschlechts. Marketing ZFP. 32(1). 39–52. 1 indexed citations
20.
Lieven, Theo, et al.. (2010). Who will buy electric cars? An empirical study in Germany. Transportation Research Part D Transport and Environment. 16(3). 236–243. 227 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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