H. Rao Unnava
- Marketing top 0.2%
- Sociology and Political Science top 0.5%
- Organizational Behavior and Human Resource Management top 1%
- Social Psychology top 2%
- Literature and Literary Theory top 0.5%
- Co-authors
- Robert E. BurnkrantRohini AhluwaliaXiaoyan DengHyojin LeeSekar RajuNicole Votolato MontgomeryKenneth R. LordPaul W. Miniard
- Topics
- Consumer Behavior in Brand Consumption and Identification (25 papers)Digital Marketing and Social Media (16 papers)Behavioral Health and Interventions (7 papers)
- Partner nations
- United StatesLatviaSouth Korea
In The Last Decade
H. Rao Unnava
47 papers receiving 3.1k citations
Hit Papers
Peers
Comparison fields: 5 of 110
- Marketing 2.3k
- Sociology and Political Science 1.7k
- Organizational Behavior and Human Resource Management 700
- Social Psychology 605
- Literature and Literary Theory 449
Countries citing papers authored by H. Rao Unnava
This map shows the geographic impact of H. Rao Unnava's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by H. Rao Unnava with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites H. Rao Unnava more than expected).
Fields of papers citing papers by H. Rao Unnava
This network shows the impact of papers produced by H. Rao Unnava. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by H. Rao Unnava. The network helps show where H. Rao Unnava may publish in the future.
Co-authorship network of co-authors of H. Rao Unnava
This figure shows the co-authorship network connecting the top 25 collaborators of H. Rao Unnava. A scholar is included among the top collaborators of H. Rao Unnava based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with H. Rao Unnava. H. Rao Unnava is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 1 | |
| 2 | 29 | |
| 3 | 14 | |
| 4 | The Mediating Role of Arousal in Brand Commitment | 1 |
| 5 | 113 | |
| 6 | Brand Commitment and Size of the Consideration Set | 5 |
| 7 | Reducing Competitive Ad Interference By Varying Advertising Context: a Test of Network Models of Memory | 3 |
| 8 | The Effects of Brand Commitment on the Evaluation of Competitive Brands | 5 |
| 9 | Attitude toward a Comparative Advertisement: The Role of an Endorser | 10 |
| 10 | To Do Or Not to Do: Differences in the Cognitive Availability of Action and Inaction Regrets | 1 |
| 11 | Consumer Response to Negative Publicity: The Moderating Role of Commitmentbreakdown → | 761 |
| 12 | When a Company Does Not Respond to Negative Publicity: Cognitive Elaboration Vs. Negative Affect Perspective | 22 |
| 13 | Towards understanding the value of a loyal customer : an information processing perspective | 21 |
| 14 | The Effects of Missing Information on Consumer Product Evaluations | 4 |
| 15 | Effects of Experience on Attitude Structure (Abstract) | 1 |
| 16 | The Usefulness of Product Warranties For Reputable and New Brands | 26 |
| 17 | 326 | |
| 18 | Inhibiting Brand Name Recall: a Test of the Salience Hypothesis | 3 |
| 19 | Effects of Variation in Message Execution on the Learning of Repeated Brand Information | 17 |
| 20 | If It Isn't a Duck Then Why Did It Quack? Competing Explanations For an Observed Effect of Illustrations in an Advertisement | 4 |
About H. Rao Unnava
H. Rao Unnava is a scholar working on Marketing, Applied Psychology and General Decision Sciences, having authored 48 papers that have together received 3.5k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (25 papers), Digital Marketing and Social Media (16 papers) and Behavioral Health and Interventions (7 papers). The work is most often cited by research in Marketing (2.3k citations), Applied Psychology (389 citations) and Organizational Behavior and Human Resource Management (700 citations). H. Rao Unnava has collaborated with scholars based in United States, Latvia and South Korea. Frequent co-authors include Robert E. Burnkrant, Rohini Ahluwalia, Xiaoyan Deng, Hyojin Lee, Sekar Raju, Nicole Votolato Montgomery, Kenneth R. Lord, Paul W. Miniard, Sunil Bhatla and Peter R. Dickson. Their work appears in journals such as Journal of Marketing Research, Journal of Consumer Research and Journal of Business Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.