Maggie Geuens
- Marketing top 0.2%
- Sociology and Political Science top 0.5%
- Organizational Behavior and Human Resource Management top 1%
- Social Psychology top 2%
- Information Systems and Management top 1%
- Co-authors
- Patrick De PelsmackerBert WeijtersMalaika BrengmanKristof De WulfIris VermeirAnneleen Van KerckhoveMarie Hélène de CannièreNiels Schillewaert
- Topics
- Consumer Behavior in Brand Consumption and Identification (56 papers)Digital Marketing and Social Media (28 papers)Behavioral Health and Interventions (25 papers)
- Journals
- SHILAP Revista de lepidopterologíaJournal of Cleaner ProductionJournal of Marketing Research
- Partner nations
- BelgiumUnited StatesNetherlands
In The Last Decade
Maggie Geuens
121 papers receiving 3.9k citations
Hit Papers
Peers
Comparison fields: 5 of 143
- Marketing 2.6k
- Sociology and Political Science 1.7k
- Organizational Behavior and Human Resource Management 753
- Social Psychology 561
- Information Systems and Management 430
Countries citing papers authored by Maggie Geuens
This map shows the geographic impact of Maggie Geuens's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Maggie Geuens with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Maggie Geuens more than expected).
Fields of papers citing papers by Maggie Geuens
This network shows the impact of papers produced by Maggie Geuens. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Maggie Geuens. The network helps show where Maggie Geuens may publish in the future.
Co-authorship network of co-authors of Maggie Geuens
This figure shows the co-authorship network connecting the top 25 collaborators of Maggie Geuens. A scholar is included among the top collaborators of Maggie Geuens based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Maggie Geuens. Maggie Geuens is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 21 | |
| 2 | 3 | |
| 3 | 1 | |
| 4 | 1 | |
| 5 | 7 | |
| 6 | 'Put the chips & candies first' : how food assortments’ in-store positioning can make a difference | 1 |
| 7 | 3 | |
| 8 | Combined influence of selective focus and decision involvement on attitude-behaviour consistency in a context of memory-based decision making | 1 |
| 9 | Does a medium context have a priming or an interference effect? It depends on how you look at it. | 1 |
| 10 | Consumer innovativeness and Personal Values of Openness and Self-Enhancement | 1 |
| 11 | Foundations of marketing communications: a European perspective | 11 |
| 12 | Capturing the Image of Second-hand Stores: Investigating the underlying image dimensions | 0 |
| 13 | Profiling Internet Users based on their propensity to adopt online shopping | 7 |
| 14 | The effectiveness of emotional and rational advertising messages in positive and negative contexts | 1 |
| 15 | 296 | |
| 16 | Need for Cognition and the Moderating Role of the Level of Intensity of Warm and Humorous Advertising Appeals. | 11 |
| 17 | Feelings Evoked by Warm, Erotic, Humorous or Non-Emotional Print Advertisements for Alcoholic Beverages. | 35 |
| 18 | Advertising Characteristics and the Attitude towards the Ad - A Study of 100 Likeable TV Commercials. | 26 |
| 19 | Affect Intensity, Need for Cognition and Television Viewing Behaviour and Preferences | 3 |
| 20 | 16 |
About Maggie Geuens
Maggie Geuens is a scholar working on Marketing, Applied Psychology and General Decision Sciences, having authored 130 papers that have together received 4.3k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (56 papers), Digital Marketing and Social Media (28 papers) and Behavioral Health and Interventions (25 papers). The work is most often cited by research in Marketing (2.6k citations), Applied Psychology (421 citations) and Organizational Behavior and Human Resource Management (753 citations). Maggie Geuens has collaborated with scholars based in Belgium, United States and Netherlands. Frequent co-authors include Patrick De Pelsmacker, Bert Weijters, Malaika Brengman, Kristof De Wulf, Iris Vermeir, Anneleen Van Kerckhove, Marie Hélène de Cannière, Niels Schillewaert, Joeri van den Bergh and Hendrik Slabbinck. Their work appears in journals such as SHILAP Revista de lepidopterología, Journal of Cleaner Production and Journal of Marketing Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.