Maggie Geuens

6.4k total citations · 1 hit paper
130 papers, 4.3k citations indexed

About

Maggie Geuens is a scholar working on Marketing, Sociology and Political Science and Applied Psychology. According to data from OpenAlex, Maggie Geuens has authored 130 papers receiving a total of 4.3k indexed citations (citations by other indexed papers that have themselves been cited), including 75 papers in Marketing, 41 papers in Sociology and Political Science and 25 papers in Applied Psychology. Recurrent topics in Maggie Geuens's work include Consumer Behavior in Brand Consumption and Identification (56 papers), Digital Marketing and Social Media (28 papers) and Behavioral Health and Interventions (25 papers). Maggie Geuens is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (56 papers), Digital Marketing and Social Media (28 papers) and Behavioral Health and Interventions (25 papers). Maggie Geuens collaborates with scholars based in Belgium, United States and Netherlands. Maggie Geuens's co-authors include Patrick De Pelsmacker, Bert Weijters, Malaika Brengman, Kristof De Wulf, Iris Vermeir, Anneleen Van Kerckhove, Marie Hélène de Cannière, Niels Schillewaert, Joeri van den Bergh and Hendrik Slabbinck and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Cleaner Production and Journal of Marketing Research.

In The Last Decade

Maggie Geuens

121 papers receiving 3.9k citations

Hit Papers

Environmentally Sustainab... 2020 2026 2022 2024 2020 50 100 150 200 250

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Maggie Geuens Belgium 33 2.6k 1.7k 753 561 430 130 4.3k
J. Craig Andrews United States 36 2.6k 1.0× 1.5k 0.8× 808 1.1× 618 1.1× 339 0.8× 79 5.0k
S. Ratneshwar United States 31 2.6k 1.0× 1.6k 0.9× 817 1.1× 657 1.2× 353 0.8× 57 4.0k
Laura A. Peracchio United States 33 2.3k 0.9× 1.4k 0.8× 412 0.5× 871 1.6× 309 0.7× 75 4.2k
Peeter W.J. Verlegh Netherlands 33 3.0k 1.2× 2.7k 1.5× 820 1.1× 586 1.0× 513 1.2× 82 5.4k
Randall L. Rose United States 25 3.3k 1.3× 2.4k 1.4× 705 0.9× 650 1.2× 374 0.9× 44 4.9k
Bianca Grohmann Canada 21 3.1k 1.2× 1.8k 1.0× 1.1k 1.4× 667 1.2× 473 1.1× 46 4.5k
Margaret C. Campbell United States 22 3.7k 1.4× 2.4k 1.4× 1.0k 1.4× 574 1.0× 425 1.0× 33 5.1k
Adam Duhachek United States 29 1.8k 0.7× 1.6k 0.9× 739 1.0× 982 1.8× 451 1.0× 54 4.0k
Jennifer Argo Canada 32 2.3k 0.9× 1.6k 0.9× 536 0.7× 876 1.6× 247 0.6× 65 3.7k
Merrie Brucks United States 21 2.1k 0.8× 1.3k 0.7× 676 0.9× 329 0.6× 369 0.9× 40 3.6k

Countries citing papers authored by Maggie Geuens

Since Specialization
Citations

This map shows the geographic impact of Maggie Geuens's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Maggie Geuens with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Maggie Geuens more than expected).

Fields of papers citing papers by Maggie Geuens

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Maggie Geuens. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Maggie Geuens. The network helps show where Maggie Geuens may publish in the future.

Co-authorship network of co-authors of Maggie Geuens

This figure shows the co-authorship network connecting the top 25 collaborators of Maggie Geuens. A scholar is included among the top collaborators of Maggie Geuens based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Maggie Geuens. Maggie Geuens is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Park, Jaewoo, et al.. (2024). How and when do virtual influencers positively affect consumer responses to endorsed brands?. Journal of Business Research. 183. 114863–114863. 21 indexed citations
2.
Geuens, Maggie, et al.. (2024). How a health goal activation drives the Nutri-Score effect. Food Quality and Preference. 116. 105136–105136. 3 indexed citations
3.
Slabbinck, Hendrik, et al.. (2024). Packaging the future: Determinants of use intentions and incentive structures of reusable packaging systems. Resources Conservation and Recycling. 212. 107961–107961. 1 indexed citations
4.
Herpen, Erica van, et al.. (2024). Morals over money: The relationship between moral motivations and consumers' food waste. Sustainable Production and Consumption. 51. 359–370. 3 indexed citations
5.
Geuens, Maggie, et al.. (2023). How online grocery shopping drives private label food purchases. Journal of Business Research. 167. 114057–114057. 7 indexed citations
6.
Herpen, Erica van, et al.. (2022). Save near-expired food: Does a message to avoid food waste affect food purchase and household waste prevention behaviors?. Journal of Cleaner Production. 384. 135555–135555. 23 indexed citations
7.
Kerckhove, Anneleen Van, et al.. (2020). Products in Disguise: Communicating Product Benefits With Surface Mimicry. ACR North American Advances. 1 indexed citations
8.
Geuens, Maggie, et al.. (2019). 'Put the chips & candies first' : how food assortments’ in-store positioning can make a difference. Ghent University Academic Bibliography (Ghent University). 1 indexed citations
9.
Geuens, Maggie, Patrick De Pelsmacker, & Michel Tuan Pham. (2014). Do Pleasant Emotional Ads Make Consumers Like Your Brand More?. SHILAP Revista de lepidopterología. 6(1). 40–45. 3 indexed citations
10.
Geuens, Maggie, et al.. (2011). The good, the bad, and the certain: when ambivalent attitudes affect intention differently. Ghent University Academic Bibliography (Ghent University). 2 indexed citations
11.
Geuens, Maggie, et al.. (2009). The Influence of Self-Regulatory Focus in the Effectiveness of Emotional Health Campaigns - It Is a Matter of Context Too. Advances in consumer research. 36. 662–663.
12.
Vermeir, Iris & Maggie Geuens. (2008). Need For Closure and Media Use and Preference of Young Adults. ACR North American Advances. 1 indexed citations
13.
Kerckhove, Anneleen Van, Maggie Geuens, & Iris Vermeir. (2008). Combined influence of selective focus and decision involvement on attitude-behaviour consistency in a context of memory-based decision making. Ghent University Academic Bibliography (Ghent University). 1 indexed citations
14.
Janssens, Wim, Patrick De Pelsmacker, & Maggie Geuens. (2006). Does a medium context have a priming or an interference effect? It depends on how you look at it.. Ghent University Academic Bibliography (Ghent University). 1 indexed citations
15.
Brengman, Malaika, et al.. (2002). Capturing the Image of Second-hand Stores: Investigating the underlying image dimensions. Ghent University Academic Bibliography (Ghent University).
16.
Geuens, Maggie, et al.. (2002). Children's influence on family purchase behavior: the role of family structure. Ghent University Academic Bibliography (Ghent University). 13 indexed citations
17.
Geuens, Maggie & Patrick De Pelsmacker. (2002). The Role of Humor in the Persuasion of Individuals Varying in Need for Cognition. Advances in consumer research. 29(1). 50–56. 21 indexed citations
18.
Brengman, Malaika & Maggie Geuens. (2002). Profiling Internet Users based on their propensity to adopt online shopping. Ghent University Academic Bibliography (Ghent University). 7 indexed citations
19.
Weijters, Bert & Maggie Geuens. (2002). Segmenting the senior market: professional and social activity level. RePEc: Research Papers in Economics. 5. 140–147. 5 indexed citations
20.
Geuens, Maggie & Patrick De Pelsmacker. (1998). Need for Cognition and the Moderating Role of the Level of Intensity of Warm and Humorous Advertising Appeals.. Ghent University Academic Bibliography (Ghent University). 11 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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