Bettina Nyffenegger

1.8k total citations · 1 hit paper
13 papers, 1.3k citations indexed

About

Bettina Nyffenegger is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Bettina Nyffenegger has authored 13 papers receiving a total of 1.3k indexed citations (citations by other indexed papers that have themselves been cited), including 9 papers in Marketing, 7 papers in Sociology and Political Science and 5 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Bettina Nyffenegger's work include Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (4 papers) and Customer Service Quality and Loyalty (4 papers). Bettina Nyffenegger is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (4 papers) and Customer Service Quality and Loyalty (4 papers). Bettina Nyffenegger collaborates with scholars based in Switzerland, United States and Austria. Bettina Nyffenegger's co-authors include Harley Krohmer, Wayne D. Hoyer, Lucia Malär, Reinhard Prügl, Kristen Madison, Andreas Hack and Bianca Grohmann and has published in prestigious journals such as Journal of Marketing, Journal of Business Ethics and Journal of the Academy of Marketing Science.

In The Last Decade

Bettina Nyffenegger

10 papers receiving 1.2k citations

Hit Papers

Emotional Brand Attachment and Brand Personality: The Rel... 2011 2026 2016 2021 2011 250 500 750

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Bettina Nyffenegger Switzerland 6 1.0k 810 496 137 112 13 1.3k
Sandor Czellar Switzerland 11 1.1k 1.1× 889 1.1× 507 1.0× 184 1.3× 155 1.4× 19 1.5k
Noël Albert France 10 1.3k 1.3× 1.1k 1.4× 622 1.3× 93 0.7× 114 1.0× 19 1.6k
Abhigyan Sarkar India 21 1.1k 1.0× 895 1.1× 477 1.0× 102 0.7× 191 1.7× 53 1.4k
Valentyna Melnyk New Zealand 16 761 0.7× 478 0.6× 351 0.7× 157 1.1× 113 1.0× 23 1.1k
Tobias Langner Germany 10 917 0.9× 717 0.9× 369 0.7× 59 0.4× 112 1.0× 31 1.1k
Lucia Malär Switzerland 7 1.5k 1.4× 1.2k 1.4× 681 1.4× 173 1.3× 135 1.2× 14 1.9k
Randi Priluck United States 13 707 0.7× 552 0.7× 347 0.7× 89 0.6× 87 0.8× 19 1.1k
Jill Avery United States 10 718 0.7× 690 0.9× 215 0.4× 113 0.8× 141 1.3× 41 1.1k
Elizabeth Cowley Australia 15 718 0.7× 560 0.7× 465 0.9× 216 1.6× 150 1.3× 36 1.3k
Ryan Hamilton United States 12 778 0.7× 414 0.5× 257 0.5× 131 1.0× 107 1.0× 32 1.2k

Countries citing papers authored by Bettina Nyffenegger

Since Specialization
Citations

This map shows the geographic impact of Bettina Nyffenegger's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Bettina Nyffenegger with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Bettina Nyffenegger more than expected).

Fields of papers citing papers by Bettina Nyffenegger

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Bettina Nyffenegger. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Bettina Nyffenegger. The network helps show where Bettina Nyffenegger may publish in the future.

Co-authorship network of co-authors of Bettina Nyffenegger

This figure shows the co-authorship network connecting the top 25 collaborators of Bettina Nyffenegger. A scholar is included among the top collaborators of Bettina Nyffenegger based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Bettina Nyffenegger. Bettina Nyffenegger is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

13 of 13 papers shown
1.
Nyffenegger, Bettina, et al.. (2025). Beyond Strong Bonds: A Typology of and Motivational Insights into Online Brand Defenders. Journal of Interactive Marketing. 60(3). 271–292.
2.
Nyffenegger, Bettina, et al.. (2025). In the Aftermath of an Ethical Violation: Do Family Firms Suffer More Than Non-family Firms and Why?. Journal of Business Ethics. 198(4). 813–840. 2 indexed citations
3.
Nyffenegger, Bettina, et al.. (2020). A Typology of Consumer Brand Defenders: When Egoists, Justice Fighters and Brand Fans Defend your Brand. Bern Open Repository and Information System (University of Bern). 1 indexed citations
4.
Nyffenegger, Bettina, et al.. (2018). How Should Retailers Deal with Consumer Sabotage of a Manufacturer Brand?. Journal of the Association for Consumer Research. 3(3). 379–395. 7 indexed citations
5.
Nyffenegger, Bettina, et al.. (2016). When Consumers Harm Your Brand - The Phenomenon of Consumer Brand Sabotage. 5 indexed citations
6.
Nyffenegger, Bettina, et al.. (2016). When Hostile Consumers Wreak Havoc on Your Brand: The Phenomenon of Consumer Brand Sabotage. Journal of Marketing. 80(3). 25–41. 201 indexed citations
7.
Nyffenegger, Bettina, Harley Krohmer, Wayne D. Hoyer, & Lucia Malär. (2014). Service Brand Relationship Quality. Journal of Service Research. 18(1). 90–106. 99 indexed citations
8.
Malär, Lucia, Bettina Nyffenegger, Harley Krohmer, & Wayne D. Hoyer. (2011). Implementing an intended brand personality: a dyadic perspective. Journal of the Academy of Marketing Science. 40(5). 728–744. 72 indexed citations
9.
Malär, Lucia, Harley Krohmer, Wayne D. Hoyer, & Bettina Nyffenegger. (2011). Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self. Journal of Marketing. 75(4). 35–52. 925 indexed citations breakdown →
10.
Malär, Lucia, Bettina Nyffenegger, Bianca Grohmann, & Harley Krohmer. (2010). Characteristics of Cult Brands. Bern Open Repository and Information System (University of Bern). 1 indexed citations
11.
Nyffenegger, Bettina, Lucia Malär, & Harley Krohmer. (2010). Beliefs and Feelings in Consumer-Brand Relationships: Two Components of Brand Relationship Quality. Bern Open Repository and Information System (University of Bern).
12.
Krohmer, Harley, Lucia Malär, Wayne D. Hoyer, & Bettina Nyffenegger. (2009). The fit between brand personality and consumers' self. The importance of actual versus ideal self for brand performance. Bern Open Repository and Information System (University of Bern). 2 indexed citations
13.
Krohmer, Harley, Lucia Malär, & Bettina Nyffenegger. (2007). The Fit Between Brand Personality and Consumer's Self: The Importance of Self-Congruence for Brand Performance. Bern Open Repository and Information System (University of Bern). 4 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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