J. Joško Brakus
- Marketing top 0.05%
- Sociology and Political Science top 0.5%
- Organizational Behavior and Human Resource Management top 0.2%
- Information Systems and Management top 0.5%
- Social Psychology top 5%
- Co-authors
- Bernd H. SchmittLia ZarantonelloCharles DennisSteven S. PosavacMichal HerzensteinEleftherios AlamanosRichard MichonAndrew Newman
- Topics
- Consumer Behavior in Brand Consumption and Identification (16 papers)Consumer Retail Behavior Studies (9 papers)Digital Marketing and Social Media (7 papers)
- Cited by
- MarketingOrganizational Behavior and Human Resource ManagementInformation Systems and Management
- Partner nations
- United KingdomUnited StatesItaly
In The Last Decade
J. Joško Brakus
25 papers receiving 4.6k citations
Hit Papers
Peers
Comparison fields: 5 of 91
- Marketing 3.9k
- Sociology and Political Science 2.7k
- Organizational Behavior and Human Resource Management 2.1k
- Information Systems and Management 508
- Social Psychology 425
Countries citing papers authored by J. Joško Brakus
This map shows the geographic impact of J. Joško Brakus's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by J. Joško Brakus with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites J. Joško Brakus more than expected).
Fields of papers citing papers by J. Joško Brakus
This network shows the impact of papers produced by J. Joško Brakus. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by J. Joško Brakus. The network helps show where J. Joško Brakus may publish in the future.
Co-authorship network of co-authors of J. Joško Brakus
This figure shows the co-authorship network connecting the top 25 collaborators of J. Joško Brakus. A scholar is included among the top collaborators of J. Joško Brakus based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with J. Joško Brakus. J. Joško Brakus is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 24 | |
| 2 | 6 | |
| 3 | Why Are Autonomous Brands Cool? the Role of Value Authenticity and Brand Biography | 1 |
| 4 | 15 | |
| 5 | Sneakers Made of Used Plastic? How Consumers’ Implicit Theories Affect Buying Recycled Products | 2 |
| 6 | 36 | |
| 7 | Rebel With a (Profit) Cause: How Rebellious Brand Positioning Leads to the Perceived Coolness | 4 |
| 8 | 92 | |
| 9 | 73 | |
| 10 | 285 | |
| 11 | 36 | |
| 12 | An Experiential Account of Happiness in Life and in Ads | 3 |
| 13 | 136 | |
| 14 | 25 | |
| 15 | Brand Experience: What is It? How is it Measured? Does it Affect Loyalty?breakdown → | 1806 |
| 16 | Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?breakdown → | 1962 |
| 17 | 9 | |
| 18 | Development of the Brand Experience Scale | 25 |
| 19 | 200 | |
| 20 | 13 |
About J. Joško Brakus
J. Joško Brakus is a scholar working on Marketing, General Decision Sciences and Organizational Behavior and Human Resource Management, having authored 26 papers that have together received 5.0k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (16 papers), Consumer Retail Behavior Studies (9 papers) and Digital Marketing and Social Media (7 papers). The work is most often cited by research in Marketing (3.9k citations), Organizational Behavior and Human Resource Management (2.1k citations) and Information Systems and Management (508 citations). J. Joško Brakus has collaborated with scholars based in United Kingdom, United States and Italy. Frequent co-authors include Bernd H. Schmitt, Lia Zarantonello, Charles Dennis, Steven S. Posavac, Michal Herzenstein, Eleftherios Alamanos, Richard Michon, Andrew Newman, Shi Zhang and Suraksha Gupta. Their work appears in journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.