Marilyn Giroux
- Sociology and Political Science top 5%
- Marketing top 2%
- Artificial Intelligence top 5%
- Social Psychology top 10%
- Economics and Econometrics top 10%
- Co-authors
- Jungkeun KimJacob C. LeeSeongseop KimFrank Badu‐BaidenYoungjoon ChoiFrank PonsJongwon ParkMehdi Mourali
- Topics
- Consumer Behavior in Brand Consumption and Identification (10 papers)Behavioral Health and Interventions (6 papers)Digital Marketing and Social Media (5 papers)
- Partner nations
- New ZealandChinaSouth Korea
In The Last Decade
Marilyn Giroux
22 papers receiving 996 citations
Hit Papers
Peers
Comparison fields: 5 of 81
- Sociology and Political Science 512
- Marketing 369
- Artificial Intelligence 342
- Social Psychology 168
- Economics and Econometrics 138
Countries citing papers authored by Marilyn Giroux
This map shows the geographic impact of Marilyn Giroux's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Marilyn Giroux with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Marilyn Giroux more than expected).
Fields of papers citing papers by Marilyn Giroux
This network shows the impact of papers produced by Marilyn Giroux. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Marilyn Giroux. The network helps show where Marilyn Giroux may publish in the future.
Co-authorship network of co-authors of Marilyn Giroux
This figure shows the co-authorship network connecting the top 25 collaborators of Marilyn Giroux. A scholar is included among the top collaborators of Marilyn Giroux based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Marilyn Giroux. Marilyn Giroux is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 0 | |
| 2 | 12 | |
| 3 | 4 | |
| 4 | Artificial Intelligence and Declined Guilt: Retailing Morality Comparison Between Human and AIbreakdown → | 96 |
| 5 | 11 | |
| 6 | 3 | |
| 7 | 90 | |
| 8 | 18 | |
| 9 | When do you trust AI? The effect of number presentation detail on consumer trust and acceptance of AI recommendationsbreakdown → | 166 |
| 10 | 19 | |
| 11 | 13 | |
| 12 | Preference for robot service or human service in hotels? Impacts of the COVID-19 pandemicbreakdown → | 394 |
| 13 | 25 | |
| 14 | 60 | |
| 15 | 10 | |
| 16 | The Power of Negative Visualizations: When Fear Appeals Motivate Consumer Behavior | 3 |
| 17 | 31 | |
| 18 | Activating Multiple Facets of the Self: How Identity Facets and Brand Personality Can Influence Self-Brand Connections | 1 |
| 19 | 3 | |
| 20 | 1 |
About Marilyn Giroux
Marilyn Giroux is a scholar working on Marketing, Applied Psychology and Cognitive Neuroscience, having authored 23 papers that have together received 1.0k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (10 papers), Behavioral Health and Interventions (6 papers) and Digital Marketing and Social Media (5 papers). The work is most often cited by research in Marketing (369 citations), Health Informatics (26 citations) and Information Systems and Management (110 citations). Marilyn Giroux has collaborated with scholars based in New Zealand, China and South Korea. Frequent co-authors include Jungkeun Kim, Jacob C. Lee, Seongseop Kim, Frank Badu‐Baiden, Youngjoon Choi, Frank Pons, Jongwon Park, Mehdi Mourali, Héctor González‐Jiménez and Yung Kyun Choi. Their work appears in journals such as Journal of Business Research, Journal of Business Ethics and Tourism Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.