Marilyn Giroux

1.5k total citations · 3 hit papers
23 papers, 1.0k citations indexed

About

Marilyn Giroux is a scholar working on Marketing, Sociology and Political Science and Cognitive Neuroscience. According to data from OpenAlex, Marilyn Giroux has authored 23 papers receiving a total of 1.0k indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Marketing, 10 papers in Sociology and Political Science and 6 papers in Cognitive Neuroscience. Recurrent topics in Marilyn Giroux's work include Consumer Behavior in Brand Consumption and Identification (10 papers), Behavioral Health and Interventions (6 papers) and Digital Marketing and Social Media (5 papers). Marilyn Giroux is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Behavioral Health and Interventions (6 papers) and Digital Marketing and Social Media (5 papers). Marilyn Giroux collaborates with scholars based in New Zealand, China and South Korea. Marilyn Giroux's co-authors include Jungkeun Kim, Jacob C. Lee, Seongseop Kim, Frank Badu‐Baiden, Youngjoon Choi, Frank Pons, Jongwon Park, Mehdi Mourali, Héctor González‐Jiménez and Yung Kyun Choi and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Tourism Management.

In The Last Decade

Marilyn Giroux

22 papers receiving 996 citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Preference for robot service or human service in hotels? Impacts of the COVID-19 pandemic

2020 394 citations Seongseop Kim, Jungkeun Kim et al. International Journal of Hospitality Management profile →
When do you trust AI? The effect of number presentation detail on consumer trust and acceptance of AI recommendations

2021 166 citations Jungkeun Kim, Marilyn Giroux et al. Psychology and Marketing profile →
Artificial Intelligence and Declined Guilt: Retailing Morality Comparison Between Human and AI

2022 96 citations Marilyn Giroux, Jungkeun Kim et al. Journal of Business Ethics profile →

Peers

Marilyn Giroux

SPS

MARKE

Jacob C. Lee South Korea

Vignesh Yoganathan United Kingdom

Corina Pelău Romania

Linda Alkire United States

Alei Fan United States

Chunxiao Li China

Jason L. Stienmetz Austria

Samuel Bond United States

Jorge Pelegrín Borondo Spain

Michael Giebelhausen United States

Jacob C. Lee South Korea

Marilyn Giroux

486 ×0.9

SPS

400 ×1.1

MARKE

158 ×0.5

158 ×0.9

220 ×1.6

Citations per year, relative to Marilyn Giroux Marilyn Giroux (= 1×) peers Jacob C. Lee

Countries citing papers authored by Marilyn Giroux

Since Specialization

Citations

This map shows the geographic impact of Marilyn Giroux's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Marilyn Giroux with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Marilyn Giroux more than expected).

Fields of papers citing papers by Marilyn Giroux

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Marilyn Giroux. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Marilyn Giroux. The network helps show where Marilyn Giroux may publish in the future.

Co-authorship network of co-authors of Marilyn Giroux

This figure shows the co-authorship network connecting the top 25 collaborators of Marilyn Giroux. A scholar is included among the top collaborators of Marilyn Giroux based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Marilyn Giroux. Marilyn Giroux is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Thaichon, Park, et al.. (2025). Leveraging socially assistive robots in tourism to promote healthy aging: an exploratory study on aging population. Asia Pacific Journal of Marketing and Logistics. 38(1). 81–100.

Richter, Shahper, et al.. (2024). A Constructivist Approach to Integrating AI in Marketing Education: Bridging Theory and Practice. Journal of Marketing Education. 47(2). 94–111. 12 indexed citations

Giroux, Marilyn, et al.. (2023). Threat specificity in fear appeals: examination of fear response and motivated behavior. Journal of Consumer Marketing. 40(4). 470–480. 4 indexed citations

Giroux, Marilyn, Jungkeun Kim, Jacob C. Lee, & Jongwon Park. (2022). Artificial Intelligence and Declined Guilt: Retailing Morality Comparison Between Human and AI. Journal of Business Ethics. 178(4). 1027–1041. 96 indexed citations breakdown →

Kim, Jungkeun, Seongseop Kim, Héctor González‐Jiménez, et al.. (2022). The impact of the threat of COVID-19 on visiting intentions as influenced by different destination logos. European Journal of Marketing. 56(3). 738–767. 11 indexed citations

Kim, Jungkeun, Seongseop Kim, Marilyn Giroux, et al.. (2022). Impacts of Covid-19 on Preferences for Airbnb and Car-Sharing Services and Marketing Implications. Tourism Analysis. 28(4). 511–525. 3 indexed citations

Kim, Jungkeun, et al.. (2021). Impact of the COVID-19 pandemic on travelersâ€™ preference for crowded versus non-crowded options. Tourism Management. 87. 104398–104398. 90 indexed citations

Kim, Jungkeun, Marilyn Giroux, Jooyoung Park, & Jacob C. Lee. (2021). An Evolutionary Perspective in Tourism: The Role of Socioeconomic Status on Extremeness Aversion in Travel Decision Making. Journal of Travel Research. 61(5). 1187–1200. 18 indexed citations

Kim, Jungkeun, Marilyn Giroux, & Jacob C. Lee. (2021). When do you trust AI? The effect of number presentation detail on consumer trust and acceptance of AI recommendations. Psychology and Marketing. 38(7). 1140–1155. 166 indexed citations breakdown →

10.

Giroux, Marilyn, et al.. (2021). The Impact of Same versus Different Price Presentation on Travel Choice and the Moderating Role of Childhood Socioeconomic Status. Journal of Travel Research. 61(3). 674–695. 19 indexed citations

11.

Giroux, Marilyn, Joo‐Young Park, Jae‐Eun Kim, et al.. (2021). The Impact of Communication Information on the Perceived Threat of COVID-19 and Stockpiling Intention. Australasian Marketing Journal (AMJ). 31(1). 60–70. 13 indexed citations

12.

Kim, Seongseop, Jungkeun Kim, Frank Badu‐Baiden, Marilyn Giroux, & Youngjoon Choi. (2020). Preference for robot service or human service in hotels? Impacts of the COVID-19 pandemic. International Journal of Hospitality Management. 93. 102795–102795. 394 indexed citations breakdown →

13.

Kim, Jungkeun, Marilyn Giroux, Yung Kyun Choi, et al.. (2020). The moderating role of childhood socioeconomic status on the impact of nudging on the perceived threat of coronavirus and stockpiling intention. Journal of Retailing and Consumer Services. 59. 102362–102362. 25 indexed citations

14.

Kim, Jungkeun, Marilyn Giroux, Héctor González‐Jiménez, et al.. (2020). Nudging to Reduce the Perceived Threat of Coronavirus and Stockpiling Intention. Journal of Advertising. 49(5). 633–647. 60 indexed citations

15.

Vredenburg, Jessica & Marilyn Giroux. (2018). What did Ryan Lochte do? The double-edged sword of endorsers behaving badly. International Journal of Sports Marketing and Sponsorship. 19(3). 290–305. 10 indexed citations

16.

Giroux, Marilyn, et al.. (2017). The Power of Negative Visualizations: When Fear Appeals Motivate Consumer Behavior. ACR North American Advances. 3 indexed citations

17.

Giroux, Marilyn, et al.. (2017). The role of perceived brand personality in promotion effectiveness and brand equity development of professional sports teams. International Journal of Sports Marketing and Sponsorship. 18(2). 180–195. 31 indexed citations

18.

Giroux, Marilyn & Bianca Grohmann. (2015). Activating Multiple Facets of the Self: How Identity Facets and Brand Personality Can Influence Self-Brand Connections. ACR North American Advances. 1 indexed citations

19.

Ménard, Lucie, et al.. (2015). Effects of Congenital Visual Deprivation on the Auditory Perception of Anticipatory Labial Coarticulation. Folia Phoniatrica et Logopaedica. 67(2). 83–89. 3 indexed citations

20.

Pons, Frank, et al.. (2015). Brand activation in sports organizations. 43–53. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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