Lucia Malär
- Marketing top 0.5%
- Sociology and Political Science top 1%
- Organizational Behavior and Human Resource Management top 1%
- Strategy and Management top 5%
- Social Psychology top 10%
- Co-authors
- Harley KrohmerWayne D. HoyerBettina NyffeneggerBianca GrohmannAmélie GuèvremontFlorent GirardinFelicitas MorhartNils D. Kraiczy
- Topics
- Consumer Behavior in Brand Consumption and Identification (11 papers)Digital Marketing and Social Media (5 papers)Customer Service Quality and Loyalty (4 papers)
- Cited by
- MarketingOrganizational Behavior and Human Resource ManagementTourism, Leisure and Hospitality Management
- Journals
- Journal of MarketingEntrepreneurship Theory and PracticeJournal of the Academy of Marketing Science
- Partner nations
- SwitzerlandUnited StatesGermany
In The Last Decade
Lucia Malär
12 papers receiving 1.8k citations
Hit Papers
Peers
Comparison fields: 5 of 70
- Marketing 1.5k
- Sociology and Political Science 1.2k
- Organizational Behavior and Human Resource Management 681
- Strategy and Management 183
- Social Psychology 173
Countries citing papers authored by Lucia Malär
This map shows the geographic impact of Lucia Malär's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Lucia Malär with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Lucia Malär more than expected).
Fields of papers citing papers by Lucia Malär
This network shows the impact of papers produced by Lucia Malär. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Lucia Malär. The network helps show where Lucia Malär may publish in the future.
Co-authorship network of co-authors of Lucia Malär
This figure shows the co-authorship network connecting the top 25 collaborators of Lucia Malär. A scholar is included among the top collaborators of Lucia Malär based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Lucia Malär. Lucia Malär is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 5 | |
| 2 | 50 | |
| 3 | 2 | |
| 4 | 68 | |
| 5 | 25 | |
| 6 | 99 | |
| 7 | Brand authenticity: An integrative framework and measurement scalebreakdown → | 656 |
| 8 | Brand Authenticity: an Integrative Framework | 1 |
| 9 | 72 | |
| 10 | Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Selfbreakdown → | 925 |
| 11 | Characteristics of Cult Brands | 1 |
| 12 | Beliefs and Feelings in Consumer-Brand Relationships: Two Components of Brand Relationship Quality | 0 |
| 13 | The fit between brand personality and consumers' self. The importance of actual versus ideal self for brand performance | 2 |
| 14 | The Fit Between Brand Personality and Consumer's Self: The Importance of Self-Congruence for Brand Performance | 4 |
About Lucia Malär
Lucia Malär is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Geography, Planning and Development, having authored 14 papers that have together received 1.9k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (5 papers) and Customer Service Quality and Loyalty (4 papers). The work is most often cited by research in Marketing (1.5k citations), Organizational Behavior and Human Resource Management (681 citations) and Tourism, Leisure and Hospitality Management (42 citations). Lucia Malär has collaborated with scholars based in Switzerland, United States and Germany. Frequent co-authors include Harley Krohmer, Wayne D. Hoyer, Bettina Nyffenegger, Bianca Grohmann, Amélie Guèvremont, Florent Girardin, Felicitas Morhart, Nils D. Kraiczy, Andreas Hack and Mansur Khamitov. Their work appears in journals such as Journal of Marketing, Entrepreneurship Theory and Practice and Journal of the Academy of Marketing Science.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.