Lucia Malär

2.6k total citations · 2 hit papers
14 papers, 1.9k citations indexed

About

Lucia Malär is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Lucia Malär has authored 14 papers receiving a total of 1.9k indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Marketing, 7 papers in Sociology and Political Science and 5 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Lucia Malär's work include Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (5 papers) and Customer Service Quality and Loyalty (4 papers). Lucia Malär is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (5 papers) and Customer Service Quality and Loyalty (4 papers). Lucia Malär collaborates with scholars based in Switzerland, United States and Germany. Lucia Malär's co-authors include Harley Krohmer, Wayne D. Hoyer, Bettina Nyffenegger, Bianca Grohmann, Amélie Guèvremont, Florent Girardin, Felicitas Morhart, Nils D. Kraiczy, Andreas Hack and Mansur Khamitov and has published in prestigious journals such as Journal of Marketing, Entrepreneurship Theory and Practice and Journal of the Academy of Marketing Science.

In The Last Decade

Lucia Malär

12 papers receiving 1.8k citations

Hit Papers

Emotional Brand Attachment and Brand Personality: The Rel... 2011 2026 2016 2021 2011 2014 250 500 750

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Lucia Malär Switzerland 7 1.5k 1.2k 681 183 173 14 1.9k
Kelly Tian United States 10 1.4k 0.9× 931 0.8× 431 0.6× 117 0.6× 307 1.8× 12 2.0k
Judith Anne Garretson Folse United States 23 1.3k 0.9× 1.0k 0.9× 768 1.1× 320 1.7× 251 1.5× 36 1.9k
Jeremy J. Sierra United States 22 871 0.6× 757 0.7× 402 0.6× 99 0.5× 260 1.5× 50 1.5k
David M. Boush United States 15 1.7k 1.2× 1.1k 1.0× 476 0.7× 228 1.2× 238 1.4× 21 2.2k
Sanjay Putrevu United States 23 1.6k 1.1× 974 0.8× 345 0.5× 211 1.2× 202 1.2× 41 2.1k
Elaine Wallace Ireland 21 1.0k 0.7× 1.1k 1.0× 538 0.8× 176 1.0× 110 0.6× 36 1.7k
Nancy J. Sirianni United States 16 1.2k 0.8× 826 0.7× 691 1.0× 163 0.9× 267 1.5× 25 1.9k
Tamara F. Mangleburg United States 13 1.7k 1.1× 1.1k 1.0× 798 1.2× 107 0.6× 193 1.1× 20 2.1k
Noël Albert France 10 1.3k 0.9× 1.1k 1.0× 622 0.9× 136 0.7× 93 0.5× 19 1.6k
Sara Rosengren Sweden 25 1.4k 0.9× 1.0k 0.9× 427 0.6× 127 0.7× 140 0.8× 51 2.0k

Countries citing papers authored by Lucia Malär

Since Specialization
Citations

This map shows the geographic impact of Lucia Malär's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Lucia Malär with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Lucia Malär more than expected).

Fields of papers citing papers by Lucia Malär

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Lucia Malär. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Lucia Malär. The network helps show where Lucia Malär may publish in the future.

Co-authorship network of co-authors of Lucia Malär

This figure shows the co-authorship network connecting the top 25 collaborators of Lucia Malär. A scholar is included among the top collaborators of Lucia Malär based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Lucia Malär. Lucia Malär is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

14 of 14 papers shown
1.
Malär, Lucia, et al.. (2024). The Dark Triad of brand personality: Scale development and validation. Psychology and Marketing. 41(11). 2728–2740. 5 indexed citations
2.
Malär, Lucia, et al.. (2022). Sponsorship Disclosure of Influencers – A Curse or a Blessing?. Journal of Interactive Marketing. 57(1). 18–34. 50 indexed citations
3.
Malär, Lucia, et al.. (2022). The Dirty Thirty of Brand Personality: Narcissistic, Machiavellian, and Psychopathic Brands. Bern Open Repository and Information System (University of Bern). 2 indexed citations
4.
Kraiczy, Nils D., et al.. (2018). Family Firm Brands, Perceptions of Doing Good, and Consumer Happiness. Entrepreneurship Theory and Practice. 43(5). 921–946. 68 indexed citations
5.
Malär, Lucia, et al.. (2018). The Janus Face of Ideal Self-Congruence: Benefits for the Brand versus Emotional Distress for the Consumer. Journal of the Association for Consumer Research. 3(2). 163–174. 25 indexed citations
6.
Nyffenegger, Bettina, Harley Krohmer, Wayne D. Hoyer, & Lucia Malär. (2014). Service Brand Relationship Quality. Journal of Service Research. 18(1). 90–106. 99 indexed citations
7.
Morhart, Felicitas, Lucia Malär, Amélie Guèvremont, Florent Girardin, & Bianca Grohmann. (2014). Brand authenticity: An integrative framework and measurement scale. Journal of Consumer Psychology. 25(2). 200–218. 656 indexed citations breakdown →
8.
Girardin, Florent, Amélie Guèvremont, Felicitas Morhart, Lucia Malär, & Bianca Grohmann. (2013). Brand Authenticity: an Integrative Framework. Bern Open Repository and Information System (University of Bern). 1 indexed citations
9.
Malär, Lucia, Bettina Nyffenegger, Harley Krohmer, & Wayne D. Hoyer. (2011). Implementing an intended brand personality: a dyadic perspective. Journal of the Academy of Marketing Science. 40(5). 728–744. 72 indexed citations
10.
Malär, Lucia, Harley Krohmer, Wayne D. Hoyer, & Bettina Nyffenegger. (2011). Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self. Journal of Marketing. 75(4). 35–52. 925 indexed citations breakdown →
11.
Malär, Lucia, Bettina Nyffenegger, Bianca Grohmann, & Harley Krohmer. (2010). Characteristics of Cult Brands. Bern Open Repository and Information System (University of Bern). 1 indexed citations
12.
Nyffenegger, Bettina, Lucia Malär, & Harley Krohmer. (2010). Beliefs and Feelings in Consumer-Brand Relationships: Two Components of Brand Relationship Quality. Bern Open Repository and Information System (University of Bern).
13.
Krohmer, Harley, Lucia Malär, Wayne D. Hoyer, & Bettina Nyffenegger. (2009). The fit between brand personality and consumers' self. The importance of actual versus ideal self for brand performance. Bern Open Repository and Information System (University of Bern). 2 indexed citations
14.
Krohmer, Harley, Lucia Malär, & Bettina Nyffenegger. (2007). The Fit Between Brand Personality and Consumer's Self: The Importance of Self-Congruence for Brand Performance. Bern Open Repository and Information System (University of Bern). 4 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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