Jerry C. Olson

13.5k total citations · 6 hit papers
67 papers, 9.9k citations indexed

About

Jerry C. Olson is a scholar working on Marketing, Social Psychology and Sociology and Political Science. According to data from OpenAlex, Jerry C. Olson has authored 67 papers receiving a total of 9.9k indexed citations (citations by other indexed papers that have themselves been cited), including 19 papers in Marketing, 16 papers in Social Psychology and 8 papers in Sociology and Political Science. Recurrent topics in Jerry C. Olson's work include Consumer Behavior in Brand Consumption and Identification (14 papers), Cognitive and psychological constructs research (7 papers) and Digital Marketing and Social Media (5 papers). Jerry C. Olson is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (14 papers), Cognitive and psychological constructs research (7 papers) and Digital Marketing and Social Media (5 papers). Jerry C. Olson collaborates with scholars based in United States, United Kingdom and Canada. Jerry C. Olson's co-authors include Andrew A. Mitchell, J. Paul Peter, Richard L. Celsi, Jacob Jacoby, Philip A. Dover, Beth Ann Walker, Thomas J. Reynolds, Glenn L. Christensen, Klaus G. Grunert and Manoj Hastak and has published in prestigious journals such as Journal of Marketing, Journal of Applied Psychology and Journal of Marketing Research.

In The Last Decade

Jerry C. Olson

64 papers receiving 8.3k citations

Hit Papers

The Role of Involvement in Attention and Comprehension Pr... 1971 2026 1989 2007 1988 1981 1990 1981 1972 500 1000 1.5k

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Jerry C. Olson United States 33 6.3k 3.8k 2.3k 1.6k 1.1k 67 9.9k
Terence A. Shimp United States 39 8.2k 1.3× 5.1k 1.3× 2.2k 1.0× 1.6k 1.0× 765 0.7× 81 11.4k
Joseph W. Alba United States 43 8.4k 1.3× 4.8k 1.3× 2.6k 1.1× 1.5k 1.0× 1.8k 1.6× 79 13.4k
Lynn R. Kahle United States 45 6.4k 1.0× 5.0k 1.3× 3.2k 1.4× 2.4k 1.5× 1.4k 1.3× 141 13.4k
John F. Sherry United States 41 6.5k 1.0× 4.4k 1.2× 2.3k 1.0× 1.5k 0.9× 533 0.5× 124 11.5k
Judith Lynne Zaichkowsky Canada 25 5.2k 0.8× 4.1k 1.1× 2.0k 0.9× 964 0.6× 1.1k 1.0× 49 8.4k
Linda L. Price United States 45 7.3k 1.2× 5.7k 1.5× 4.1k 1.8× 1.6k 1.0× 985 0.9× 104 12.0k
Marsha L. Richins United States 36 8.8k 1.4× 5.4k 1.4× 4.0k 1.8× 2.5k 1.6× 1.2k 1.1× 54 13.4k
Scot Burton United States 56 5.7k 0.9× 2.7k 0.7× 1.9k 0.8× 1.0k 0.6× 811 0.7× 146 11.2k
Hans Baumgartner United States 41 5.3k 0.8× 4.4k 1.2× 3.5k 1.5× 2.9k 1.8× 1.5k 1.3× 107 13.6k
Rajeev Batra United States 40 10.2k 1.6× 6.4k 1.7× 3.3k 1.5× 2.0k 1.3× 1.2k 1.1× 79 13.3k

Countries citing papers authored by Jerry C. Olson

Since Specialization
Citations

This map shows the geographic impact of Jerry C. Olson's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jerry C. Olson with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jerry C. Olson more than expected).

Fields of papers citing papers by Jerry C. Olson

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Jerry C. Olson. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jerry C. Olson. The network helps show where Jerry C. Olson may publish in the future.

Co-authorship network of co-authors of Jerry C. Olson

This figure shows the co-authorship network connecting the top 25 collaborators of Jerry C. Olson. A scholar is included among the top collaborators of Jerry C. Olson based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Jerry C. Olson. Jerry C. Olson is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Peter, J. Paul & Jerry C. Olson. (2010). Consumer behavior & marketing strategy. 131 indexed citations
2.
Christensen, Glenn L. & Jerry C. Olson. (2001). Involved With What? the Impact of Heterogeneity in Goal Hierarchies on High Enduring Involvement. ACR North American Advances. 4 indexed citations
3.
Phillips, Diane M., Jerry C. Olson, & Hans Baumgartner. (1995). Consumption Visions in Consumer Decision Making. ACR North American Advances. 100 indexed citations
4.
Mulvey, Michael S., Jerry C. Olson, Richard L. Celsi, & Beth Ann Walker. (1994). Exploring the Relationships Between Means-End Knowledge and Involvement. Advances in consumer research. 21(1). 51–57. 73 indexed citations
5.
Graeff, Timothy R. & Jerry C. Olson. (1994). Consumer Inference As Part of Product Comprehension. ACR North American Advances. 21(1). 201–207. 14 indexed citations
6.
Olson, Jerry C., et al.. (1990). When Do the Measures of Knowledge Measure What We Think They Are Measuring. ACR North American Advances. 22 indexed citations
7.
Olson, Jerry C., et al.. (1988). An Analysis of the Content and Organization of Children's Knowledge Structures. ACR North American Advances. 6 indexed citations
8.
Peter, J. Paul & Jerry C. Olson. (1987). Consumer behavior : marketing strategy perspectives. 157 indexed citations
9.
Olson, Jerry C., et al.. (1986). Advertising and consumer psychology. Praeger eBooks. 132 indexed citations
10.
Jacoby, Jacob & Jerry C. Olson. (1985). Perceived quality : how consumers view stores and merchandise. Lexington Books. 351 indexed citations
11.
Olson, Jerry C. & William J. Ray. (1983). Using brain-wave measures to assess advertising effects. Marketing Science Institute eBooks. 7 indexed citations
12.
Olson, Jerry C., et al.. (1981). Toward Conceptualizing and Measuring Cognitive Structures. ACR North American Advances. 43 indexed citations
13.
Olson, Jerry C., et al.. (1981). Toward a Cognitive Structure Conceptualization of Product Familiarity. ACR North American Advances. 127 indexed citations
14.
Olson, Jerry C., et al.. (1979). The Stability of Responses Obtained By Free Elicitation: Implications For Measuring Attribute Salience and Memory Structure. ACR North American Advances. 44 indexed citations
15.
Olson, Jerry C. & Philip A. Dover. (1978). Attitude Maturation: Changes in Related Belief Structures Over Time. ACR North American Advances. 9 indexed citations
16.
Olson, Jerry C.. (1978). Inferential Belief Formation in the Cue Utilization Process. ACR North American Advances. 81 indexed citations
17.
Olson, Jerry C., Daniel R. Toy, & Philip A. Dover. (1978). Mediating Effects of Cognitive Responses to Advertising on Cognitive Structure. ACR North American Advances. 19 indexed citations
18.
Mitchell, Andrew A. & Jerry C. Olson. (1977). Cognitive Effects of Advertising Repetition. ACR North American Advances. 42 indexed citations
19.
Jacoby, Jacob & Jerry C. Olson. (1974). An Extended Expectancy Model of Consumer Comparison Processes. ACR North American Advances. 1 indexed citations
20.
Olson, Jerry C. & Jacob Jacoby. (1972). Cue Utilization in the Quality Perception Process. 604 indexed citations breakdown →

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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