Merrie Brucks
Impact in
- Marketing top 0.2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Consumer Market Behavior and Pricing
- Environmental Sustainability in Business
Papers in
- Marketing 15
- Consumer Behavior in Brand Consumption and Identification 13
- Co-authors
- Valarie A. Zeithaml (2 shared papers)Melanie Wallendorf (3 shared papers)G. Naylor (1 shared paper)Gary Armstrong (3 shared papers)Mark T. Spence (2 shared papers)Marvin E. Goldberg (2 shared papers)Dhruv Grewal (1 shared paper)Julie L. Ozanne (1 shared paper)
- Journals
- Journal of Consumer Research (11 papers)Journal of Consumer Psychology (4 papers)Journal of Public Policy & Marketing (2 papers)Journal of Marketing Research (2 papers)Journal of the Academy of Marketing Science (1 paper)
- Partner nations
- United StatesHong KongFrance
In The Last Decade
Merrie Brucks
39 papers receiving 3.1k citations
Hit Papers
Peers
Comparison fields: 5 of 149
- Marketing 2.1k
- Tourism, Leisure and Hospitality Management 177
- General Decision Sciences 177
- Organizational Behavior and Human Resource Management 676
- Information Systems and Management 369
Countries citing papers authored by Merrie Brucks
This map shows the geographic impact of Merrie Brucks's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Merrie Brucks with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Merrie Brucks more than expected).
Fields of papers citing papers by Merrie Brucks
This network shows the impact of papers produced by Merrie Brucks. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Merrie Brucks. The network helps show where Merrie Brucks may publish in the future.
Co-authors
The 25 scholars most cited alongside Merrie Brucks, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 40 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | The Effects of Product Class Knowledge on Information Search Behavior Hit paper breakdown → | 1985 | 1520 |
| 2 | 2000 | 428 | |
| 3 | 1993 | 271 | |
| 4 | 1988 | 213 | |
| 5 | 1992 | 180 | |
| 6 | 1997 | 137 | |
| 7 | 2017 | 111 | |
| 8 | 2014 | 94 | |
| 9 | 1984 | 79 | |
| 10 | A Typology of Consumer Knowledge Content | 1986 | 66 |
| 11 | 1993 | 62 | |
| 12 | 1988 | 57 | |
| 13 | 1992 | 54 | |
| 14 | 2014 | 51 | |
| 15 | 1997 | 38 | |
| 16 | 1988 | 37 | |
| 17 | 2018 | 35 | |
| 18 | Price and brand name as indicators of quality dimensions | 1991 | 29 |
| 19 | 2005 | 21 | |
| 20 | 2011 | 21 |
About Merrie Brucks
Merrie Brucks is a scholar working on Marketing, Social Psychology, Sociology and Political Science, Economics and Econometrics and Applied Psychology, having authored 40 papers that have together received 3.6k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (13 papers), Digital Marketing and Social Media (5 papers), Decision-Making and Behavioral Economics (5 papers), Behavioral Health and Interventions (4 papers), Media, Gender, and Advertising (4 papers), Economic and Environmental Valuation (3 papers), Advanced Text Analysis Techniques (3 papers) and Media Influence and Health (3 papers). The work is most often cited by research in Marketing (2.1k citations), Tourism, Leisure and Hospitality Management (177 citations), General Decision Sciences (177 citations), Organizational Behavior and Human Resource Management (676 citations) and Information Systems and Management (369 citations). Merrie Brucks has collaborated with scholars based in United States, Hong Kong and France. Frequent co-authors include Valarie A. Zeithaml, Melanie Wallendorf, G. Naylor, Gary Armstrong, Mark T. Spence, Marvin E. Goldberg, Dhruv Grewal, Julie L. Ozanne, Wilson Bastos and Jesper H. Nielsen. Their work appears in journals such as Journal of Consumer Research, Journal of Consumer Psychology, Journal of Public Policy & Marketing, Journal of Marketing Research and Journal of the Academy of Marketing Science.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.