Merrie Brucks

4.8k total citations · 1 hit paper
40 papers, 3.6k citations indexed

About

Merrie Brucks is a scholar working on Marketing, Social Psychology and Sociology and Political Science. According to data from OpenAlex, Merrie Brucks has authored 40 papers receiving a total of 3.6k indexed citations (citations by other indexed papers that have themselves been cited), including 15 papers in Marketing, 7 papers in Social Psychology and 6 papers in Sociology and Political Science. Recurrent topics in Merrie Brucks's work include Consumer Behavior in Brand Consumption and Identification (13 papers), Digital Marketing and Social Media (5 papers) and Decision-Making and Behavioral Economics (5 papers). Merrie Brucks is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (13 papers), Digital Marketing and Social Media (5 papers) and Decision-Making and Behavioral Economics (5 papers). Merrie Brucks collaborates with scholars based in United States, Hong Kong and France. Merrie Brucks's co-authors include Valarie A. Zeithaml, Melanie Wallendorf, G. Naylor, Gary Armstrong, Mark T. Spence, Marvin E. Goldberg, Julie L. Ozanne, Dhruv Grewal, Wilson Bastos and Jesper H. Nielsen and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Social Science & Medicine.

In The Last Decade

Merrie Brucks

39 papers receiving 3.1k citations

Hit Papers

The Effects of Product Class Knowledge on Information Sea... 1985 2026 1998 2012 1985 500 1000 1.5k

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Merrie Brucks United States 21 2.1k 1.3k 676 369 329 40 3.6k
Gilles Laurent France 18 2.5k 1.2× 1.6k 1.2× 986 1.5× 295 0.8× 455 1.4× 46 3.6k
Jan-Benedict E.M. Steenkamp United States 8 1.4k 0.7× 850 0.7× 849 1.3× 287 0.8× 543 1.7× 8 3.0k
William L. Wilkie United States 33 2.5k 1.2× 1.2k 0.9× 924 1.4× 376 1.0× 406 1.2× 81 4.3k
David Brinberg United States 31 1.1k 0.5× 1.6k 1.2× 542 0.8× 213 0.6× 466 1.4× 78 3.9k
Leisa Reinecke Flynn United States 29 2.8k 1.3× 2.1k 1.6× 794 1.2× 729 2.0× 365 1.1× 56 4.3k
Kim P. Corfman United States 19 2.4k 1.1× 1.6k 1.2× 963 1.4× 299 0.8× 655 2.0× 31 3.9k
Isabelle Szmigin United Kingdom 37 2.0k 1.0× 1.4k 1.1× 798 1.2× 554 1.5× 386 1.2× 113 4.4k
Randall L. Rose United States 25 3.3k 1.6× 2.4k 1.8× 705 1.0× 374 1.0× 650 2.0× 44 4.9k
Michael R. Solomon United States 28 3.1k 1.4× 1.8k 1.4× 1.1k 1.6× 397 1.1× 537 1.6× 63 4.7k
David M. Hardesty United States 27 2.2k 1.1× 1.4k 1.1× 1.0k 1.5× 467 1.3× 698 2.1× 49 4.0k

Countries citing papers authored by Merrie Brucks

Since Specialization
Citations

This map shows the geographic impact of Merrie Brucks's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Merrie Brucks with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Merrie Brucks more than expected).

Fields of papers citing papers by Merrie Brucks

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Merrie Brucks. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Merrie Brucks. The network helps show where Merrie Brucks may publish in the future.

Co-authorship network of co-authors of Merrie Brucks

This figure shows the co-authorship network connecting the top 25 collaborators of Merrie Brucks. A scholar is included among the top collaborators of Merrie Brucks based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Merrie Brucks. Merrie Brucks is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Brucks, Merrie, et al.. (2017). Beauty and Control in Collecting: How Desire For Control Drives the Aesthetic Pursuit of Complete Collections. ACR North American Advances. 1 indexed citations
2.
Connell, Paul M., Merrie Brucks, & Jesper H. Nielsen. (2014). How Childhood Advertising Exposure Can Create Biased Product Evaluations That Persist into Adulthood. Journal of Consumer Research. 41(1). 119–134. 94 indexed citations
3.
Trump, Rebecca K. & Merrie Brucks. (2010). Overlap and Dissociation of Mental Representations of Self and Brand. ACR North American Advances. 1 indexed citations
4.
Freeman, Dan, Stewart Shapiro, & Merrie Brucks. (2009). Memory issues pertaining to social marketing messages about behavior enactment versus non‐enactment. Journal of Consumer Psychology. 19(4). 629–642. 6 indexed citations
5.
Freeman, Dan, et al.. (2008). Youths' understandings of cigarette advertisements. Addictive Behaviors. 34(1). 36–42. 14 indexed citations
6.
Freeman, Dan, Merrie Brucks, & Melanie Wallendorf. (2005). Young children's understandings of cigarette smoking. Addiction. 100(10). 1537–1545. 21 indexed citations
7.
Spence, Mark T. & Merrie Brucks. (1997). The Moderating Effects of Problem Characteristics on Experts' and Novices' Judgments. Journal of Marketing Research. 34(2). 233–233. 137 indexed citations
8.
Larson, Lon N., et al.. (1993). Physician prescribing decisions: The effects of situational involvement and task complexity on information acquisition and decision making. Social Science & Medicine. 36(11). 1473–1482. 62 indexed citations
9.
Wallendorf, Melanie & Merrie Brucks. (1993). Introspection in Consumer Research: Implementation and Implications. Journal of Consumer Research. 20(3). 339–339. 271 indexed citations
10.
Ozanne, Julie L., Merrie Brucks, & Dhruv Grewal. (1992). A Study of Information Search Behavior During the Categorization of New Products. Journal of Consumer Research. 18(4). 452–452. 180 indexed citations
11.
Schurr, Paul H. & Merrie Brucks. (1991). Deal Search: an Approach For Computer-Controlled Information Processing Experiments Involving Bargainable Attributes. ACR North American Advances. 1 indexed citations
12.
Brucks, Merrie & Valarie A. Zeithaml. (1991). Price and brand name as indicators of quality dimensions. Marketing Science Institute eBooks. 29 indexed citations
13.
Brucks, Merrie & Paul H. Schurr. (1990). The Effects of Bargainable Attributes and Attribute Range Knowledge on Consumer Choice Processes. Journal of Consumer Research. 16(4). 409–409. 20 indexed citations
14.
Armstrong, Gary & Merrie Brucks. (1988). Dealing with Children's Advertising: Public Policy Issues and Alternatives. Journal of Public Policy & Marketing. 7(1). 98–113. 37 indexed citations
15.
Costley, Carolyn & Merrie Brucks. (1987). Product Knowledge As an Explanation For Age-Related Differences in Children's Cognitive Responses to Advertising. ACR North American Advances. 3 indexed citations
16.
Brucks, Merrie, Marvin E. Goldberg, & Gary Armstrong. (1986). Children's Cognitive Responses to Advertising. ACR North American Advances. 6 indexed citations
17.
Brucks, Merrie. (1986). A Typology of Consumer Knowledge Content. ACR North American Advances. 66 indexed citations
18.
Brucks, Merrie & Paul H. Schurr. (1985). Decision Making and Information Search in Multiple-Opponent Bargaining. ACR North American Advances. 1 indexed citations
19.
Brucks, Merrie. (1985). The Effects of Product Class Knowledge on Information Search Behavior. Journal of Consumer Research. 12(1). 1–1. 1520 indexed citations breakdown →
20.
Brucks, Merrie & Andrew A. Mitchell. (1981). Knowledge Structures, Production Systems and Decision Strategies. ACR North American Advances. 9 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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