Robert E. Burnkrant
- Marketing top 0.2%
- Consumer Behavior in Brand Consumption and Identification 10
- Applied Psychology top 1%
- Behavioral Health and Interventions 5
- Information Systems and Management top 0.5%
- Sociology and Political Science top 0.5%
- Social and Intergroup Psychology 7
- Digital Marketing and Social Media 7
- Psychology of Social Influence 4
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- Media Influence and Health 4
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- Communication in Education and Healthcare 4
- Team Dynamics and Performance 3
- Co-authors
- H. Rao UnnavaRohini AhluwaliaRichard P. BagozziThomas J. PageBobby J. CalderKenneth R. LordDaniel J. HowardPriyali Rajagopal
- Journals
- Journal of Marketing Research (8 papers)Journal of Consumer Research (7 papers)Journal of Personality and Social Psychology (6 papers)
- Partner nations
- United States
In The Last Decade
Robert E. Burnkrant
41 papers receiving 3.8k citations
Hit Papers
Peers
Comparison fields: 5 of 118
- Marketing 2.4k
- Organizational Behavior and Human Resource Management 866
- Applied Psychology 416
- Information Systems and Management 546
- Sociology and Political Science 2.3k
Countries citing papers authored by Robert E. Burnkrant
This map shows the geographic impact of Robert E. Burnkrant's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Robert E. Burnkrant with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Robert E. Burnkrant more than expected).
Fields of papers citing papers by Robert E. Burnkrant
This network shows the impact of papers produced by Robert E. Burnkrant. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Robert E. Burnkrant. The network helps show where Robert E. Burnkrant may publish in the future.
Co-authorship network
The 11 scholars most cited alongside Robert E. Burnkrant, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | The Priming Effects of Counterfactual Thinking | 2005 | 1 |
| 2 | 2001 | 296 | |
| 3 | Consumer Response to Negative Publicity: The Moderating Role of Commitmentbreakdown → | 2000 | 761 |
| 4 | Towards understanding the value of a loyal customer : an information processing perspective | 1999 | 21 |
| 5 | Attention versus distraction: The interactive effect of program involvement | 1993 | 18 |
| 6 | Effects of Experience on Attitude Structure (Abstract) | 1991 | 1 |
| 7 | Television Program Elaboration Effects on Commercial Processing | 1988 | 13 |
| 8 | Effects of Variation in Message Execution on the Learning of Repeated Brand Information | 1987 | 17 |
| 9 | If It Isn't a Duck Then Why Did It Quack? Competing Explanations For an Observed Effect of Illustrations in an Advertisement | 1986 | 4 |
| 10 | 1985 | 102 | |
| 11 | 1984 | 132 | |
| 12 | 1984 | 96 | |
| 13 | On the Management of Self Images in Social Situations:N the Role of Public Self Consciousness | 1982 | 8 |
| 14 | 1982 | 7 | |
| 15 | Single Component Versus Multicomponent Models of Attitude: Some Cautions and Contingencies For Their Use | 1980 | 13 |
| 16 | Attitude Measurement and Behavior Change: a Reconsideration of Attitude Organization and Its Relationship to Behavior | 1979 | 27 |
| 17 | 1979 | 272 | |
| 18 | Cue Utilization in Product Perception | 1978 | 19 |
| 19 | Attribution Theory in Marketing Research: Problems and Prospects | 1975 | 9 |
| 20 | Beliefs About Others As Determinants of Purchase Behavior | 1972 | 2 |
About Robert E. Burnkrant
Robert E. Burnkrant is a scholar working on Marketing, Applied Psychology, General Decision Sciences, Social Psychology and Sociology and Political Science, having authored 41 papers that have together received 4.4k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (10 papers), Social and Intergroup Psychology (7 papers), Digital Marketing and Social Media (7 papers), Behavioral Health and Interventions (5 papers), Media Influence and Health (4 papers), Psychology of Social Influence (4 papers), Communication in Education and Healthcare (4 papers) and Team Dynamics and Performance (3 papers). The work is most often cited by research in Marketing (2.4k citations), Organizational Behavior and Human Resource Management (866 citations), Applied Psychology (416 citations), Information Systems and Management (546 citations) and Sociology and Political Science (2.3k citations). Robert E. Burnkrant has collaborated with scholars based in United States. Frequent co-authors include H. Rao Unnava, Rohini Ahluwalia, Richard P. Bagozzi, Thomas J. Page, Bobby J. Calder, Kenneth R. Lord, Daniel J. Howard, Priyali Rajagopal, Sunil Erevelles and Paul W. Miniard. Their work appears in journals such as Journal of Marketing Research, Journal of Consumer Research, Journal of Personality and Social Psychology, Journal of Advertising and Journal of Personality Assessment.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.