Margaret Bruce
- Marketing top 5%
- Sociology and Political Science
- Strategy and Management
- Museology top 2%
- Gender Studies
- Co-authors
- Grete BirtwistleChristopher MooreChristopher M. MooreMichael R. SolomonMargaret K. HoggRachel CooperTony HinesRuth Murphy
- Topics
- Consumer Behavior in Brand Consumption and Identification (3 papers)Digital Marketing and Social Media (2 papers)Fashion and Cultural Textiles (2 papers)
- Partner nations
- United KingdomUnited StatesHong Kong
In The Last Decade
Margaret Bruce
13 papers receiving 211 citations
Peers
Comparison fields: 5 of 57
- Marketing 143
- Sociology and Political Science 69
- Strategy and Management 44
- Museology 38
- Gender Studies 31
Countries citing papers authored by Margaret Bruce
This map shows the geographic impact of Margaret Bruce's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Margaret Bruce with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Margaret Bruce more than expected).
Fields of papers citing papers by Margaret Bruce
This network shows the impact of papers produced by Margaret Bruce. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Margaret Bruce. The network helps show where Margaret Bruce may publish in the future.
Co-authorship network of co-authors of Margaret Bruce
This figure shows the co-authorship network connecting the top 25 collaborators of Margaret Bruce. A scholar is included among the top collaborators of Margaret Bruce based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Margaret Bruce. Margaret Bruce is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 0 | |
| 2 | 23 | |
| 3 | 37 | |
| 4 | Fashion Marketing (2nd Edition) | 11 |
| 5 | International retail marketing : a case study approach | 37 |
| 6 | 6 | |
| 7 | 2 | |
| 8 | Brand Recognition and Young Consumers | 8 |
| 9 | 18 | |
| 10 | 67 | |
| 11 | 25 | |
| 12 | 1 | |
| 13 | 5 | |
| 14 | 3 |
About Margaret Bruce
Margaret Bruce is a scholar working on Museology, Marketing and Computer Science Applications, having authored 14 papers that have together received 243 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (3 papers), Digital Marketing and Social Media (2 papers) and Fashion and Cultural Textiles (2 papers). The work is most often cited by research in Marketing (143 citations), Museology (38 citations) and Life-span and Life-course Studies (3 citations). Margaret Bruce has collaborated with scholars based in United Kingdom, United States and Hong Kong. Frequent co-authors include Grete Birtwistle, Christopher Moore, Christopher M. Moore, Michael R. Solomon, Margaret K. Hogg, Rachel Cooper, Tony Hines, Ruth Murphy, Andrew A. Mitchell and Charles Graham. Their work appears in journals such as Journal of Applied Psychology, Technovation and Applied Ergonomics.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.