Margaret Bruce

31 total papers · 414 total citations
14 papers, 244 citations indexed

About

Margaret Bruce is a scholar working on Marketing, Sociology and Political Science and Museology. According to data from OpenAlex, Margaret Bruce has authored 14 papers receiving a total of 244 indexed citations (citations by other indexed papers that have themselves been cited), including 5 papers in Marketing, 3 papers in Sociology and Political Science and 2 papers in Museology. Recurrent topics in Margaret Bruce's work include Consumer Behavior in Brand Consumption and Identification (3 papers), Fashion and Cultural Textiles (2 papers) and Digital Marketing and Social Media (2 papers). Margaret Bruce is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (3 papers), Fashion and Cultural Textiles (2 papers) and Digital Marketing and Social Media (2 papers). Margaret Bruce collaborates with scholars based in United Kingdom, United States and Hong Kong. Margaret Bruce's co-authors include Grete Birtwistle, Christopher M. Moore, Michael R. Solomon, Christopher Moore, Rachel Cooper, Margaret K. Hogg, Tony Hines, Ruth Murphy, Charles Graham and Andrew A. Mitchell and has published in prestigious journals such as Journal of Applied Psychology, Technovation and Applied Ergonomics.

In The Last Decade

Margaret Bruce

13 papers receiving 212 citations

Author Peers

Peers are selected by citation overlap in the author's most active subfields. citations · hero ref

Author						Papers	Cites
Margaret Bruce	144	69	44	38	31	14	244
John J. Painter	168 1.2×	77 1.1×	27 0.6×	22 0.6×	11 0.4×	18	314
Gilles Marion	160 1.1×	75 1.1×	44 1.0×	38 1.0×	27 0.9×	24	274
Shay Sayre	94 0.7×	112 1.6×	25 0.6×	12 0.3×	31 1.0×	19	242
Wai Jin Lee	167 1.2×	127 1.8×	76 1.7×	28 0.7×	11 0.4×	11	331
Stefânia Ordovás de Almeida	213 1.5×	139 2.0×	64 1.5×	22 0.6×	13 0.4×	23	315
John Butman	179 1.2×	97 1.4×	63 1.4×	14 0.4×	14 0.5×	8	270
Kathleen M. Rassuli	202 1.4×	84 1.2×	32 0.7×	20 0.5×	22 0.7×	11	314
Melvin T. Stith	65 0.5×	48 0.7×	16 0.4×	17 0.4×	28 0.9×	10	267
Marjorie J. T. Norton	167 1.2×	89 1.3×	23 0.5×	28 0.7×	12 0.4×	19	252
Angela Chao	164 1.1×	89 1.3×	44 1.0×	19 0.5×	17 0.5×	14	307

Countries citing papers authored by Margaret Bruce

Since Specialization

Citations

This map shows the geographic impact of Margaret Bruce's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Margaret Bruce with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Margaret Bruce more than expected).

Fields of papers citing papers by Margaret Bruce

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Margaret Bruce. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Margaret Bruce. The network helps show where Margaret Bruce may publish in the future.

Co-authorship network of co-authors of Margaret Bruce

This figure shows the co-authorship network connecting the top 25 collaborators of Margaret Bruce. A scholar is included among the top collaborators of Margaret Bruce based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Margaret Bruce. Margaret Bruce is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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