Pennie Frow
- Marketing top 0.05%
- Service and Product Innovation 29
- Consumer Behavior in Brand Consumption and Identification 5
- Consumer Retail Behavior Studies 4
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- Customer Service Quality and Loyalty 30
- Information Systems and Management top 0.2%
- Strategy and Management top 0.5%
- Innovation and Knowledge Management 9
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- Digital Marketing and Social Media 4
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- Quality and Supply Management 4
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- Innovative Approaches in Technology and Social Development 4
- Co-authors
- Adrian PayneKaj StorbackaJanet R. McColl‐KennedyAndreas EggertSimon KnoxSuvi NenonenDavid BallantyneRichard J. Varey
- Cited by
- MarketingOrganizational Behavior and Human Resource ManagementBusiness and International Management
- Journals
- Journal of Marketing (1 paper)Journal of Business Research (2 papers)Journal of the Academy of Marketing Science (2 papers)
- Partner nations
- AustraliaUnited KingdomNew Zealand
In The Last Decade
Pennie Frow
39 papers receiving 6.9k citations
Hit Papers
Peers
Comparison fields: 5 of 120
- Marketing 5.4k
- Organizational Behavior and Human Resource Management 4.0k
- Business and International Management 411
- Information Systems and Management 919
- Strategy and Management 1.9k
Countries citing papers authored by Pennie Frow
This map shows the geographic impact of Pennie Frow's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Pennie Frow with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Pennie Frow more than expected).
Fields of papers citing papers by Pennie Frow
This network shows the impact of papers produced by Pennie Frow. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Pennie Frow. The network helps show where Pennie Frow may publish in the future.
Co-authorship network
The 25 scholars most cited alongside Pennie Frow, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2023 | 1 | |
| 2 | 2021 | 46 | |
| 3 | Value Propositions As Market-Shaping Devices: A Qualitative Comparative Analysis | 2020 | 0 |
| 4 | 2019 | 103 | |
| 5 | 2018 | 154 | |
| 6 | 2017 | 2 | |
| 7 | 2015 | 3 | |
| 8 | 2015 | 317 | |
| 9 | 2014 | 216 | |
| 10 | 2013 | 19 | |
| 11 | 2013 | 7 | |
| 12 | 2013 | 35 | |
| 13 | 2011 | 96 | |
| 14 | Co-creation: a typology and conceptual framework | 2011 | 32 |
| 15 | A conceptual model for value co-creation: Designing collaboration within a service system | 2010 | 8 |
| 16 | Co-creating brands: Diagnosing and designing the relationship experiencebreakdown → | 2008 | 500 |
| 17 | Managing the co-creation of valuebreakdown → | 2007 | 2358 |
| 18 | 2000 | 41 | |
| 19 | 1999 | 26 | |
| 20 | 1997 | 27 |
About Pennie Frow
Pennie Frow is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Strategy and Management, having authored 40 papers that have together received 7.7k indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (30 papers), Service and Product Innovation (29 papers), Innovation and Knowledge Management (9 papers), Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (4 papers), Consumer Retail Behavior Studies (4 papers), Quality and Supply Management (4 papers) and Innovative Approaches in Technology and Social Development (4 papers). The work is most often cited by research in Marketing (5.4k citations), Organizational Behavior and Human Resource Management (4.0k citations) and Business and International Management (411 citations). Pennie Frow has collaborated with scholars based in Australia, United Kingdom and New Zealand. Frequent co-authors include Adrian Payne, Kaj Storbacka, Janet R. McColl‐Kennedy, Andreas Eggert, Simon Knox, Suvi Nenonen, David Ballantyne, Richard J. Varey, Sue Holt and Wolfgang Ulaga. Their work appears in journals such as Journal of Marketing, Journal of Business Research and Journal of the Academy of Marketing Science.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.