Kaj Storbacka
Impact in
- Marketing top 0.05%
- Service and Product Innovation
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
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- Customer Service Quality and Loyalty
Papers in
- Marketing 36
- Service and Product Innovation 28
- Consumer Retail Behavior Studies 6
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- Customer Service Quality and Loyalty 20
- Management and Organizational Studies 11
- Co-authors
- Adrian PaynePennie FrowSuvi NenonenTore StrandvikChristian GrönroosRoderick J. BrodieSimon KnoxTilo Böhmann
- Journals
- Industrial Marketing Management (16 papers)Marketing Theory (4 papers)European Journal of Marketing (4 papers)Journal of Business and Industrial Marketing (3 papers)Journal of the Academy of Marketing Science (3 papers)
- Partner nations
- New ZealandFinlandAustralia
In The Last Decade
Kaj Storbacka
64 papers receiving 6.8k citations
Hit Papers
Peers
Comparison fields: 5 of 115
- Marketing 5.0k
- Organizational Behavior and Human Resource Management 3.5k
- Business and International Management 477
- Strategy and Management 2.3k
- Management of Technology and Innovation 838
Countries citing papers authored by Kaj Storbacka
This map shows the geographic impact of Kaj Storbacka's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Kaj Storbacka with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Kaj Storbacka more than expected).
Fields of papers citing papers by Kaj Storbacka
This network shows the impact of papers produced by Kaj Storbacka. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Kaj Storbacka. The network helps show where Kaj Storbacka may publish in the future.
Co-authors
The 25 scholars most cited alongside Kaj Storbacka, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2024 | 1 | |
| 2 | 2022 | 10 | |
| 3 | Value Propositions As Market-Shaping Devices: A Qualitative Comparative Analysis | 2020 | 0 |
| 4 | 2020 | 3 | |
| 5 | 2019 | 89 | |
| 6 | 2018 | 8 | |
| 7 | 2018 | 7 | |
| 8 | 2018 | 97 | |
| 9 | Does publish or perish lead to stylish rubbish | 2014 | 16 |
| 10 | 2014 | 2 | |
| 11 | The Conceptual Foundations of Relationship Marketing: Review and Synthesis | 2013 | 9 |
| 12 | Finding market focus for solution business development | 2013 | 2 |
| 13 | 2012 | 49 | |
| 14 | A conceptual model for value co-creation: Designing collaboration within a service system | 2010 | 8 |
| 15 | 2009 | 64 | |
| 16 | 2009 | 89 | |
| 17 | Managing the co-creation of value Hit paper breakdown → | 2007 | 2358 |
| 18 | World class account management meets customer asset management | 2004 | 1 |
| 19 | Řízení vztahů se zákazníky : (customer relationship management) | 2002 | 2 |
| 20 | Managing Customer Relationships for Profit: The Dynamics of RelationshipQuality Hit paper breakdown → | 1994 | 812 |
About Kaj Storbacka
Kaj Storbacka is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Strategy and Management, Business and International Management and Management of Technology and Innovation, having authored 68 papers that have together received 7.5k indexed citations. Recurring topics across this work include Service and Product Innovation (28 papers), Innovation and Knowledge Management (23 papers), Customer Service Quality and Loyalty (20 papers), Business Strategy and Innovation (12 papers), Management and Organizational Studies (11 papers), Consumer Retail Behavior Studies (6 papers), Innovative Approaches in Technology and Social Development (5 papers) and Innovation Diffusion and Forecasting (4 papers). The work is most often cited by research in Marketing (5.0k citations), Organizational Behavior and Human Resource Management (3.5k citations), Business and International Management (477 citations), Strategy and Management (2.3k citations) and Management of Technology and Innovation (838 citations). Kaj Storbacka has collaborated with scholars based in New Zealand, Finland and Australia. Frequent co-authors include Adrian Payne, Pennie Frow, Suvi Nenonen, Tore Strandvik, Christian Grönroos, Roderick J. Brodie, Simon Knox, Tilo Böhmann, Paul P. Maglio and Charlotta Windahl. Their work appears in journals such as Industrial Marketing Management, Marketing Theory, European Journal of Marketing, Journal of Business and Industrial Marketing and Journal of the Academy of Marketing Science.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.