Mark Alpert

3.0k total citations
70 papers, 2.1k citations indexed

About

Mark Alpert is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Mark Alpert has authored 70 papers receiving a total of 2.1k indexed citations (citations by other indexed papers that have themselves been cited), including 18 papers in Marketing, 9 papers in Sociology and Political Science and 8 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Mark Alpert's work include Consumer Behavior in Brand Consumption and Identification (11 papers), Customer Service Quality and Loyalty (8 papers) and Digital Marketing and Social Media (6 papers). Mark Alpert is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Customer Service Quality and Loyalty (8 papers) and Digital Marketing and Social Media (6 papers). Mark Alpert collaborates with scholars based in United States and Latvia. Mark Alpert's co-authors include James H. Myers, J. Richard Gott, Robert A. Peterson, Rajendra K. Srivastava, Allan D. Shocker, Linda L. Golden, Roland T. Rust, Elliot Maltz, W. Thomas Anderson and Jonathan Z. Simon and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research.

In The Last Decade

Mark Alpert

63 papers receiving 1.8k citations

Peers

Mark Alpert
Frank Critchley United Kingdom
Rachel Kennedy Australia
Howard Garland United States
Sally Rao Hill Australia
John Liechty United States
William T. Ross United States
D. Walker United States
Peter Robinson United States
Eli P. Cox United States
Frank Critchley United Kingdom
Mark Alpert
Citations per year, relative to Mark Alpert Mark Alpert (= 1×) peers Frank Critchley

Countries citing papers authored by Mark Alpert

Since Specialization
Citations

This map shows the geographic impact of Mark Alpert's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mark Alpert with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mark Alpert more than expected).

Fields of papers citing papers by Mark Alpert

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Mark Alpert. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mark Alpert. The network helps show where Mark Alpert may publish in the future.

Co-authorship network of co-authors of Mark Alpert

This figure shows the co-authorship network connecting the top 25 collaborators of Mark Alpert. A scholar is included among the top collaborators of Mark Alpert based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Mark Alpert. Mark Alpert is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Radford, Marie L., et al.. (2016). Shared values, new vision: Collaboration and communities of practice in virtual reference and SQA. Journal of the Association for Information Science and Technology. 68(2). 438–449. 7 indexed citations
2.
Radford, Gary P., Marie L. Radford, & Mark Alpert. (2015). Slavoj Žižek, Rex Libris, and the Traumatic Real. Journal of Documentation. 71(6). 1265–1288. 1 indexed citations
3.
Radford, Marie L., et al.. (2013). Conceptualizing collaboration and community in virtual reference and social question and answer services.. Information Research. 18. 3 indexed citations
4.
Alpert, Mark. (2008). Fiasco at Fermilab. Scientific American. 298(3). 24–25. 1 indexed citations
5.
Alpert, Mark. (2007). The Autism Diet. Scientific American. 296(4). 19–20. 13 indexed citations
6.
Alpert, Mark. (2004). Security at Your Fingertips. Scientific American. 290(6). 108–110. 2 indexed citations
7.
Alpert, Mark, et al.. (2003). Purchase occasion influence on the role of music in advertising. Journal of Business Research. 58(3). 369–376. 115 indexed citations
8.
Alpert, Mark. (2001). Surgeons without Borders. Scientific American. 285(5). 28–28. 2 indexed citations
9.
Alpert, Mark, et al.. (1991). Contributions From a Musical Perspective on Advertising and Consumer Behavior. ACR North American Advances. 15 indexed citations
10.
Alpert, Mark, et al.. (1990). Music influences on mood and purchase intentions. Psychology and Marketing. 7(2). 109–133. 201 indexed citations
11.
Alpert, Mark, et al.. (1989). Background Music As an Influence in Consumer Mood and Advertising Responses. ACR North American Advances. 51 indexed citations
12.
Srivastava, Rajendra K., Mark Alpert, & Allan D. Shocker. (1984). A Customer-oriented Approach for Determining Market Structures. Journal of Marketing. 48(2). 32–45. 137 indexed citations
13.
Alpert, Mark, Linda L. Golden, & Wayne D. Hoyer. (1983). The Impact of Repetition on Advertisement Misconprehension and Effectiveness. ACR North American Advances. 1 indexed citations
14.
Alpert, Mark. (1980). Unresolved Issues in Identification of Determinant Attributes. ACR North American Advances. 19 indexed citations
15.
Hirschman, Elizabeth C., Rajendra K. Srivastava, & Mark Alpert. (1979). ShareAn Empirical Examination of Alternative Models For Predicting Consumer Utilization of Two Credit Card Systems. ACR North American Advances. 3 indexed citations
16.
Golden, Linda L. & Mark Alpert. (1978). The Relative Effectiveness of One-Sided and Two-Sided Communication For Mass Transit Advertising. ACR North American Advances. 10 indexed citations
17.
Alpert, Mark & Linda L. Golden. (1978). Transportation Attitudes Over Time: a Longitudinal Approach. ACR North American Advances. 1 indexed citations
18.
Myers, James H. & Mark Alpert. (1977). Semantic Confusion in Attitude Research: Salience Vs. Importance Vs. Determinance. ACR North American Advances. 68 indexed citations
19.
Alpert, Mark, et al.. (1974). MODAL CHOICE MODELS: INTRODUCTION AND SELECTED BIBLIOGRAPHY. 1 indexed citations
20.
Alpert, Mark. (1957). Roentgen manifestations of epidermolysis bullosa.. PubMed. 78(1). 66–72. 23 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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