Jacob Jacoby

19.2k total citations · 9 hit papers
125 papers, 14.0k citations indexed

About

Jacob Jacoby is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Jacob Jacoby has authored 125 papers receiving a total of 14.0k indexed citations (citations by other indexed papers that have themselves been cited), including 41 papers in Marketing, 21 papers in Sociology and Political Science and 11 papers in Social Psychology. Recurrent topics in Jacob Jacoby's work include Consumer Behavior in Brand Consumption and Identification (31 papers), Consumer Market Behavior and Pricing (9 papers) and Digital Marketing and Social Media (8 papers). Jacob Jacoby is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (31 papers), Consumer Market Behavior and Pricing (9 papers) and Digital Marketing and Social Media (8 papers). Jacob Jacoby collaborates with scholars based in United States, Germany and Israel. Jacob Jacoby's co-authors include Robert W. Chestnut, Jerry C. Olson, George J. Szybillo, David Mazursky, Eric Berkowitz, James Jaccard, Wayne D. Hoyer, Thomas F. Dietvorst, Maureen Morrin and William A. Fisher and has published in prestigious journals such as PLoS ONE, Journal of Marketing and Journal of Applied Psychology.

In The Last Decade

Jacob Jacoby

121 papers receiving 11.9k citations

Hit Papers

Brand Loyalty: Measurement and Management 1971 2026 1989 2007 1978 1973 1972 1978 2002 250 500 750 1000

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Jacob Jacoby United States 49 8.1k 4.7k 4.7k 2.2k 1.2k 125 14.0k
Joseph W. Alba United States 43 8.4k 1.0× 2.6k 0.5× 4.8k 1.0× 1.8k 0.8× 1.5k 1.3× 79 13.4k
Elizabeth C. Hirschman United States 43 12.3k 1.5× 4.9k 1.0× 8.4k 1.8× 2.5k 1.1× 2.2k 1.8× 162 21.3k
William O. Bearden United States 55 10.0k 1.2× 6.0k 1.3× 6.7k 1.4× 2.9k 1.3× 2.0k 1.7× 144 18.8k
Wayne D. Hoyer United States 54 9.3k 1.1× 5.1k 1.1× 5.5k 1.2× 1.7k 0.8× 1.6k 1.4× 122 15.1k
Kent B. Monroe United States 51 14.3k 1.8× 5.8k 1.2× 5.8k 1.2× 2.7k 1.2× 999 0.9× 111 19.2k
Robert A. Peterson United States 47 5.4k 0.7× 5.1k 1.1× 4.9k 1.0× 2.7k 1.3× 1.9k 1.6× 169 17.3k
Richard Staelin United States 51 8.6k 1.1× 5.4k 1.1× 3.8k 0.8× 2.2k 1.0× 629 0.5× 129 16.6k
J. Paul Peter United States 29 4.2k 0.5× 3.5k 0.7× 2.5k 0.5× 1.6k 0.7× 829 0.7× 50 8.9k
Hans Baumgartner United States 41 5.3k 0.7× 3.5k 0.7× 4.4k 0.9× 1.5k 0.7× 2.9k 2.5× 107 13.6k
Rik Pieters Netherlands 65 7.2k 0.9× 2.9k 0.6× 5.4k 1.1× 1.2k 0.6× 3.7k 3.1× 153 16.3k

Countries citing papers authored by Jacob Jacoby

Since Specialization
Citations

This map shows the geographic impact of Jacob Jacoby's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jacob Jacoby with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jacob Jacoby more than expected).

Fields of papers citing papers by Jacob Jacoby

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Jacob Jacoby. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jacob Jacoby. The network helps show where Jacob Jacoby may publish in the future.

Co-authorship network of co-authors of Jacob Jacoby

This figure shows the co-authorship network connecting the top 25 collaborators of Jacob Jacoby. A scholar is included among the top collaborators of Jacob Jacoby based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Jacob Jacoby. Jacob Jacoby is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Jacoby, Jacob, et al.. (2006). Continuing Commercial Impression: Applications and Measurement. 10(3). 433. 1 indexed citations
2.
Jacoby, Jacob. (2000). It It Rational to Assume Consumer Rationality? Some Consumer Psychological Perspectives on Rational Choice Theory. HELIN Digital Commons. 6(1). 5. 7 indexed citations
3.
Mazursky, David & Jacob Jacoby. (1986). Exploring the Development of Store Images. Journal of Retailing. 427 indexed citations
4.
Jacoby, Jacob & C. Samuel Craig. (1984). Personal selling : theory, research, and practice. Lexington Books. 30 indexed citations
5.
Jacoby, Jacob, Wayne D. Hoyer, & Mary R. Zimmer. (1983). To Read, View, or Listen? A Cross-Media Comparison of Comprehension. 6(1). 201–217. 15 indexed citations
6.
Jacoby, Jacob, Margaret C. Nelson, & Wayne D. Hoyer. (1982). Corrective Advertising and Affirmative Disclosure Statements: Their Potential for Confusing and Misleading the Consumer. Journal of Marketing. 46(1). 61–72. 17 indexed citations
7.
Jacoby, Jacob & Wayne D. Hoyer. (1982). On Miscomprehending Televised Communication: A Rejoinder. Journal of Marketing. 46(4). 35–43. 15 indexed citations
8.
Jacoby, Jacob & Wayne D. Hoyer. (1982). Viewer Miscomprehension of Televised Communication: Selected Findings. Journal of Marketing. 46(4). 12–26. 34 indexed citations
9.
Jaccard, James & Jacob Jacoby. (1981). The sources, meaning, and validity of consumer complaint behavior: A psychological analysis. Journal of Retailing. 57. 4–24. 189 indexed citations
10.
Jacoby, Jacob, Robert W. Chestnut, & Wayne D. Hoyer. (1978). Psychometric Characteristics of Behavioral Process Data: Preliminary Findings on Validity and Reliability. ACR North American Advances. 17 indexed citations
11.
Jacoby, Jacob, et al.. (1978). Whether to Agree-Disagree Or Disagree-Agree: the Effects of Anchor Order on Item Response. ACR North American Advances. 5 indexed citations
12.
Jacoby, Jacob. (1977). The Emerging Behavioral Process Technology in Consumer Decision-Making Research. ACR North American Advances. 25 indexed citations
13.
Bettman, James R. & Jacob Jacoby. (1976). Patterns of Processing in Consumer Information Acquisition. ACR North American Advances. 63 indexed citations
14.
Jacoby, Jacob. (1976). ACR Presidential Address Consumer Research: Telling It Like It Is. ACR North American Advances. 5 indexed citations
15.
Jacoby, Jacob, et al.. (1976). Dissonance Resolution By Grade School Consumers. ACR North American Advances. 3 indexed citations
16.
Jacoby, Jacob, et al.. (1974). Brand Choice Behavior As a Function of Information Load: Study Ii (Abstract). ACR North American Advances. 1 indexed citations
17.
Jacoby, Jacob & Jerry C. Olson. (1974). An Extended Expectancy Model of Consumer Comparison Processes. ACR North American Advances. 1 indexed citations
18.
Jacoby, Jacob, et al.. (1972). Risk Enhancement and Risk Reduction As Strategies For Handling Perceived Risk. 16 indexed citations
19.
Heimbach, James T. & Jacob Jacoby. (1972). The Zeigarnik Effect in Advertising. 8 indexed citations
20.
Olson, Jerry C. & Jacob Jacoby. (1972). Cue Utilization in the Quality Perception Process. 604 indexed citations breakdown →

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2026