Timothy B. Heath

1.6k total citations
38 papers, 1.2k citations indexed

About

Timothy B. Heath is a scholar working on Marketing, Economics and Econometrics and General Decision Sciences. According to data from OpenAlex, Timothy B. Heath has authored 38 papers receiving a total of 1.2k indexed citations (citations by other indexed papers that have themselves been cited), including 22 papers in Marketing, 12 papers in Economics and Econometrics and 12 papers in General Decision Sciences. Recurrent topics in Timothy B. Heath's work include Consumer Market Behavior and Pricing (15 papers), Decision-Making and Behavioral Economics (12 papers) and Consumer Behavior in Brand Consumption and Identification (11 papers). Timothy B. Heath is often cited by papers focused on Consumer Market Behavior and Pricing (15 papers), Decision-Making and Behavioral Economics (12 papers) and Consumer Behavior in Brand Consumption and Identification (11 papers). Timothy B. Heath collaborates with scholars based in United States, France and Canada. Timothy B. Heath's co-authors include Subimal Chatterjee, Gary J. Gaeth, Karen Russo France, Michael McCarthy, Sandra Milberg, Alexander J. Kull, Devon DelVecchio, David L. Mothersbaugh, Michaël McCarthy and Vikas Kumar and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Consumer Research.

In The Last Decade

Timothy B. Heath

38 papers receiving 1.1k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Timothy B. Heath United States	17	718	348	325	258	186	38	1.2k
A. V. Muthukrishnan Hong Kong	14	585 0.8×	171 0.5×	340 1.0×	151 0.6×	186 1.0×	26	988
Lyle Brenner United States	14	338 0.5×	422 1.2×	286 0.9×	203 0.8×	141 0.8×	30	1.1k
Manoj Thomas United States	13	600 0.8×	282 0.8×	192 0.6×	223 0.9×	67 0.4×	48	1.1k
Chezy Ofir Israel	14	369 0.5×	196 0.6×	337 1.0×	102 0.4×	184 1.0×	31	917
Sung Youl Jun South Korea	9	1.0k 1.4×	144 0.4×	569 1.8×	187 0.7×	326 1.8×	27	1.4k
Rajesh Bagchi United States	18	605 0.8×	210 0.6×	244 0.8×	95 0.4×	125 0.7×	34	1.0k
Oleg Urminsky United States	14	360 0.5×	246 0.7×	341 1.0×	169 0.7×	135 0.7×	55	1.1k
Gabriel Biehal United States	14	860 1.2×	147 0.4×	490 1.5×	107 0.4×	226 1.2×	21	1.3k
Ryan Hamilton United States	12	778 1.1×	81 0.2×	414 1.3×	90 0.3×	257 1.4×	32	1.2k
Devon DelVecchio United States	15	1.0k 1.4×	95 0.3×	395 1.2×	151 0.6×	383 2.1×	26	1.3k

Countries citing papers authored by Timothy B. Heath

Since Specialization

Citations

This map shows the geographic impact of Timothy B. Heath's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Timothy B. Heath with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Timothy B. Heath more than expected).

Fields of papers citing papers by Timothy B. Heath

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Timothy B. Heath. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Timothy B. Heath. The network helps show where Timothy B. Heath may publish in the future.

Co-authorship network of co-authors of Timothy B. Heath

This figure shows the co-authorship network connecting the top 25 collaborators of Timothy B. Heath. A scholar is included among the top collaborators of Timothy B. Heath based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Timothy B. Heath. Timothy B. Heath is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Heath, Timothy B., et al.. (2024). The effects of footstep sounds on impression formation and persuasion. Journal of Retailing and Consumer Services. 82. 104086–104086. 1 indexed citations

Liu, Yuanyuan, Timothy B. Heath, & Ayşe Öncüler. (2020). The Future Ambiguity Effect: How Narrow Payoff Ranges Increase Future Payoff Appeal. Management Science. 66(8). 3754–3770. 3 indexed citations

DelVecchio, Devon, et al.. (2017). When signal swamps substance: the effects of multi-unit discount’s positive and negative cues on sales. Journal of Product & Brand Management. 26(7). 750–758. 6 indexed citations

Gentina, Élodie, et al.. (2012). Unique but integrated: The role of individuation and assimilation processes in teen opinion leadership. Journal of Business Research. 67(2). 83–91. 36 indexed citations

Chatterjee, Subimal, Ashwin Malshe, & Timothy B. Heath. (2009). The effect of mixed versus blocked sequencing of promotion and prevention features on brand evaluation: The moderating role of regulatory focus. Journal of Business Research. 63(12). 1290–1294. 14 indexed citations

Heath, Timothy B., Michael McCarthy, & Subimal Chatterjee. (2006). The Effects of Line Extensions Up and Down in Quality on Initial Choice and Subsequent Switching Tendencies. ACR North American Advances. 2 indexed citations

Chatterjee, Subimal, Timothy B. Heath, & Debi Prasad Mishra. (2002). The Persuasive Power of Warranties: the Effects of Competing Signals, Supporting Quality Information, and Need For Cognition. ACR Asia-Pacific Advances. 1 indexed citations

Chatterjee, Subimal, Timothy B. Heath, & Debi Prasad Mishra. (2002). Communicating Quality Through Signals and Substantive Messages: the Effects of Supporting Information and Need For Cognition. Advances in consumer research. 29(1). 228–229. 5 indexed citations

Netemeyer, Richard G., Peter M. Bentler, Richard P. Bagozzi, et al.. (2001). Structural Equations Modeling. Journal of Consumer Psychology. 10(1-2). 83–100. 62 indexed citations

10.

Chatterjee, Subimal, Timothy B. Heath, & Suman Basuroy. (2000). Cross-Coupons and Their Effect on Asymmetric Price Competition Between National and Store Brands. ACR North American Advances. 3 indexed citations

11.

Heath, Timothy B., Gangseog Ryu, Subimal Chatterjee, & Michael McCarthy. (1997). Asymmetries in Price and Quality Competition: Experimental Test of Underlying Mechanisms. ACR North American Advances. 2 indexed citations

12.

Chatterjee, Subimal & Timothy B. Heath. (1995). Asymmetric Choice Patterns Across Higher-Quality and Lower-Quality Brands. ACR North American Advances. 1 indexed citations

13.

Heath, Timothy B., David L. Mothersbaugh, Michael McCarthy, & Gangseog Ryu. (1995). Peripheral Cues As Sources of Market Inefficiencies in the U.S. and Russia. ACR North American Advances. 2 indexed citations

14.

Heath, Timothy B., Subimal Chatterjee, & Karen Russo France. (1995). Mental Accounting and Changes in Price: The Frame Dependence of Reference Dependence. Journal of Consumer Research. 22(1). 90–90. 157 indexed citations

15.

Heath, Timothy B., David L. Mothersbaugh, & Michael McCarthy. (1993). Spokesperson Effects in High Involvement Markets. ACR North American Advances. 20(1). 704–708. 2 indexed citations

16.

Heath, Timothy B.. (1992). The reconciliation of humanism and positivism in the practice of consumer research: A view from the trenches. Journal of the Academy of Marketing Science. 20(2). 107–118. 10 indexed citations

17.

Heath, Timothy B. & Subimal Chatterjee. (1991). How Entrants Affect Multiple Brands: a Dual Attraction Mechanism. ACR North American Advances. 15 indexed citations

18.

Heath, Timothy B.. (1990). The Logic of Mere Exposure: A Reinterpretation of Anand, Holbrook, and Stephens (1988). Journal of Consumer Research. 17(2). 237–237. 18 indexed citations

19.

Gaeth, Gary J. & Timothy B. Heath. (1987). The Cognitive Processing of Misleading Adversiting in Young and Old Adults: Assessment and Training. HAL (Le Centre pour la Communication Scientifique Directe). 65 indexed citations

20.

Gaeth, Gary J. & Timothy B. Heath. (1987). The Cognitive Processing of Misleading Adversiting in Young and Old Adults: Assessment and Training. Journal of Consumer Research. 14(1). 43–43. 73 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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