Timothy B. Heath
- Marketing top 1%
- General Decision Sciences top 1%
- Sociology and Political Science top 5%
- Economics and Econometrics top 5%
- Organizational Behavior and Human Resource Management top 5%
- Co-authors
- Subimal ChatterjeeGary J. GaethKaren Russo FranceMichael McCarthySandra MilbergAlexander J. KullDevon DelVecchioDavid L. Mothersbaugh
- Topics
- Consumer Market Behavior and Pricing (15 papers)Decision-Making and Behavioral Economics (12 papers)Consumer Behavior in Brand Consumption and Identification (11 papers)
- Partner nations
- United StatesFranceCanada
In The Last Decade
Timothy B. Heath
38 papers receiving 1.1k citations
Peers
Comparison fields: 5 of 91
- Marketing 718
- General Decision Sciences 348
- Sociology and Political Science 325
- Economics and Econometrics 258
- Organizational Behavior and Human Resource Management 186
Countries citing papers authored by Timothy B. Heath
This map shows the geographic impact of Timothy B. Heath's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Timothy B. Heath with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Timothy B. Heath more than expected).
Fields of papers citing papers by Timothy B. Heath
This network shows the impact of papers produced by Timothy B. Heath. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Timothy B. Heath. The network helps show where Timothy B. Heath may publish in the future.
Co-authorship network of co-authors of Timothy B. Heath
This figure shows the co-authorship network connecting the top 25 collaborators of Timothy B. Heath. A scholar is included among the top collaborators of Timothy B. Heath based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Timothy B. Heath. Timothy B. Heath is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 1 | |
| 2 | 3 | |
| 3 | 6 | |
| 4 | 36 | |
| 5 | 14 | |
| 6 | The Effects of Line Extensions Up and Down in Quality on Initial Choice and Subsequent Switching Tendencies | 2 |
| 7 | The Persuasive Power of Warranties: the Effects of Competing Signals, Supporting Quality Information, and Need For Cognition | 1 |
| 8 | Communicating Quality Through Signals and Substantive Messages: the Effects of Supporting Information and Need For Cognition | 5 |
| 9 | 62 | |
| 10 | Cross-Coupons and Their Effect on Asymmetric Price Competition Between National and Store Brands | 3 |
| 11 | Asymmetries in Price and Quality Competition: Experimental Test of Underlying Mechanisms | 2 |
| 12 | Asymmetric Choice Patterns Across Higher-Quality and Lower-Quality Brands | 1 |
| 13 | Peripheral Cues As Sources of Market Inefficiencies in the U.S. and Russia | 2 |
| 14 | 157 | |
| 15 | Spokesperson Effects in High Involvement Markets | 2 |
| 16 | 10 | |
| 17 | How Entrants Affect Multiple Brands: a Dual Attraction Mechanism | 15 |
| 18 | 18 | |
| 19 | The Cognitive Processing of Misleading Adversiting in Young and Old Adults: Assessment and Training | 65 |
| 20 | 73 |
About Timothy B. Heath
Timothy B. Heath is a scholar working on General Decision Sciences, Tourism, Leisure and Hospitality Management and Marketing, having authored 38 papers that have together received 1.2k indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (15 papers), Decision-Making and Behavioral Economics (12 papers) and Consumer Behavior in Brand Consumption and Identification (11 papers). The work is most often cited by research in General Decision Sciences (348 citations), Marketing (718 citations) and Applied Psychology (136 citations). Timothy B. Heath has collaborated with scholars based in United States, France and Canada. Frequent co-authors include Subimal Chatterjee, Gary J. Gaeth, Karen Russo France, Michael McCarthy, Sandra Milberg, Alexander J. Kull, Devon DelVecchio, David L. Mothersbaugh, Michaël McCarthy and Vikas Kumar. Their work appears in journals such as Journal of Marketing, Management Science and Journal of Consumer Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.