Manoj Thomas

1.7k total citations
48 papers, 1.1k citations indexed

About

Manoj Thomas is a scholar working on Marketing, General Decision Sciences and Cognitive Neuroscience. According to data from OpenAlex, Manoj Thomas has authored 48 papers receiving a total of 1.1k indexed citations (citations by other indexed papers that have themselves been cited), including 22 papers in Marketing, 16 papers in General Decision Sciences and 9 papers in Cognitive Neuroscience. Recurrent topics in Manoj Thomas's work include Decision-Making and Behavioral Economics (16 papers), Consumer Market Behavior and Pricing (13 papers) and Consumer Behavior in Brand Consumption and Identification (12 papers). Manoj Thomas is often cited by papers focused on Decision-Making and Behavioral Economics (16 papers), Consumer Market Behavior and Pricing (13 papers) and Consumer Behavior in Brand Consumption and Identification (12 papers). Manoj Thomas collaborates with scholars based in United States, Canada and United Kingdom. Manoj Thomas's co-authors include Vicki G. Morwitz, Kalpesh Kaushik Desai, Daniel H. Simon, Claire I. Tsai, Vrinda Kadiyali, Gülden Ülkümen, Ellie Kyung, Tatiana Sokolova, Joowon Park and Aradhna Krishna and has published in prestigious journals such as Journal of Personality and Social Psychology, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

Manoj Thomas

44 papers receiving 961 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Manoj Thomas United States	13	600	282	223	192	142	48	1.1k
Timothy B. Heath United States	17	718 1.2×	348 1.2×	258 1.2×	325 1.7×	136 1.0×	38	1.2k
Oleg Urminsky United States	14	360 0.6×	246 0.9×	169 0.8×	341 1.8×	329 2.3×	55	1.1k
Chezy Ofir Israel	14	369 0.6×	196 0.7×	102 0.5×	337 1.8×	110 0.8×	31	917
Erica Mina Okada United States	10	988 1.6×	217 0.8×	131 0.6×	385 2.0×	204 1.4×	12	1.4k
Maria L. Cronley United States	16	748 1.2×	151 0.5×	108 0.5×	429 2.2×	187 1.3×	34	1.2k
Stephen A. Spiller United States	12	235 0.4×	185 0.7×	133 0.6×	210 1.1×	187 1.3×	31	841
Rajesh Bagchi United States	18	605 1.0×	210 0.7×	95 0.4×	244 1.3×	235 1.7×	34	1.0k
Gergana Y. Nenkov United States	19	516 0.9×	114 0.4×	85 0.4×	324 1.7×	271 1.9×	39	1.2k
A. V. Muthukrishnan Hong Kong	14	585 1.0×	171 0.6×	151 0.7×	340 1.8×	80 0.6×	26	988
Uzma Khan United States	14	787 1.3×	316 1.1×	162 0.7×	462 2.4×	460 3.2×	32	1.5k

Countries citing papers authored by Manoj Thomas

Since Specialization

Citations

This map shows the geographic impact of Manoj Thomas's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Manoj Thomas with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Manoj Thomas more than expected).

Fields of papers citing papers by Manoj Thomas

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Manoj Thomas. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Manoj Thomas. The network helps show where Manoj Thomas may publish in the future.

Co-authorship network of co-authors of Manoj Thomas

This figure shows the co-authorship network connecting the top 25 collaborators of Manoj Thomas. A scholar is included among the top collaborators of Manoj Thomas based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Manoj Thomas. Manoj Thomas is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Thomas, Manoj, et al.. (2025). Overestimating Stars, Underestimating Numbers: The Hidden Impact of Rating Formats. Journal of Marketing Research. 62(5). 937–957.

Sen, Sankar, et al.. (2024). Moral Motives in Consumption. Journal of the Association for Consumer Research. 10(1). 1–10. 1 indexed citations

Thomas, Manoj, Yu Ma, & Dinesh K. Gauri. (2023). Food Craving Increases Unhealthy Food Purchases: A Study of SNAP Households. Journal of Marketing Research. 61(1). 49–69. 4 indexed citations

Thomas, Manoj. (2022). Heuristic price theory: A model of pluralistic price evaluations. 6(1). 75–91. 9 indexed citations

Thomas, Manoj, et al.. (2022). When is sensory consumption immoral?. Journal of Personality and Social Psychology. 125(1). 198–218. 7 indexed citations

Thomas, Manoj, et al.. (2022). Explaining Cognitive Computing Through the Information Systems Lens. Journal of the Association for Information Systems. 1 indexed citations

Thomas, Manoj, et al.. (2019). The malleable morality of conspicuous consumption.. Journal of Personality and Social Psychology. 118(3). 562–583. 65 indexed citations

Chun, HaeEun Helen, Joowon Park, & Manoj Thomas. (2019). Cold Anticipated Regret versus Hot Experienced Regret: Why Consumers Fail to Regret Unhealthy Consumption. Journal of the Association for Consumer Research. 4(2). 125–135. 10 indexed citations

Kyung, Ellie, Manoj Thomas, & Aradhna Krishna. (2016). When Bigger is Better (And When It is Not): Implicit Bias in Numeric Judgments. SSRN Electronic Journal. 2 indexed citations

10.

Chakravarti, Amitav & Manoj Thomas. (2015). Why People (Donât) Buy. Palgrave Macmillan eBooks. 2 indexed citations

11.

Sokolova, Tatiana & Manoj Thomas. (2014). Focusing on the Left Digit: an Encoding Or an Estimation Bias?. ACR North American Advances. 1 indexed citations

12.

Thomas, Manoj. (2013). Commentary on behavioral price research: the role of subjective experiences in price cognition. AMS Review. 3(3). 141–145. 6 indexed citations

13.

Thomas, Manoj, et al.. (2012). Vice and Virtue Food: Perceived Impulsiveness and Healthfulness of 100 Food Items. SSRN Electronic Journal. 5 indexed citations

14.

Tsai, Claire I. & Manoj Thomas. (2011). When Does Feeling of Fluency Matter? How Abstract and Concrete Thinking Influence Fluency Effects. SSRN Electronic Journal. 1 indexed citations

15.

Thomas, Manoj, et al.. (2010). Why Does Familiarity Affect Distance Judgments? the Discrepancy Attribution Hypothesis. ACR North American Advances. 2 indexed citations

16.

Thomas, Manoj, Daniel H. Simon, & Vrinda Kadiyali. (2009). The Price Precision Effect: Evidence from Laboratory and Market Data. Marketing Science. 29(1). 175–190. 98 indexed citations

17.

Thomas, Manoj & Vicki G. Morwitz. (2009). The Ease-of-Computation Effect: The Interplay of Metacognitive Experiences and Naive Theories in Judgments of Price Differences. Journal of Marketing Research. 46(1). 81–91. 3 indexed citations

18.

Ülkümen, Gülden, Manoj Thomas, & Vicki G. Morwitz. (2008). Will I Spend More in 12 Months or a Year? The Effect of Ease of Estimation and Confidence on Budget Estimates. SSRN Electronic Journal. 2 indexed citations

19.

Thomas, Manoj & Vicki G. Morwitz. (2005). Penny Wise and Pound Foolish: The Left‐Digit Effect in Price Cognition. Journal of Consumer Research. 32(1). 54–64. 259 indexed citations

20.

Thomas, Manoj & Vicki G. Morwitz. (2004). Special Session Summary Effects of Framing on Magnitude Perceptions of Prices. ACR North American Advances. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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