A. V. Muthukrishnan

23 papers and 888 indexed citations i.

About

A. V. Muthukrishnan is a scholar working on Marketing, General Decision Sciences and Sociology and Political Science. According to data from OpenAlex, A. V. Muthukrishnan has authored 23 papers receiving a total of 888 indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Marketing, 11 papers in General Decision Sciences and 8 papers in Sociology and Political Science. Recurrent topics in A. V. Muthukrishnan’s work include Decision-Making and Behavioral Economics (11 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Economic and Environmental Valuation (6 papers). A. V. Muthukrishnan is often cited by papers focused on Decision-Making and Behavioral Economics (11 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Economic and Environmental Valuation (6 papers). A. V. Muthukrishnan collaborates with scholars based in Hong Kong, United States and Singapore. A. V. Muthukrishnan's co-authors include Luc Wathieu, Michel Tuan Pham, Amitava Chattopadhyay, Amnon Rapoport, Rami Zwick, Frank R. Kardes, Ziv Carmon, Nathan Novemsky, George Wu and Rebecca K. Ratner and has published in prestigious journals such as Management Science, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

Co-authorship network of co-authors of A. V. Muthukrishnan i

Fields of papers citing papers by A. V. Muthukrishnan

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by A. V. Muthukrishnan. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by A. V. Muthukrishnan. The network helps show where A. V. Muthukrishnan may publish in the future.

Countries citing papers authored by A. V. Muthukrishnan

Since Specialization
Citations

This map shows the geographic impact of A. V. Muthukrishnan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by A. V. Muthukrishnan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites A. V. Muthukrishnan more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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