A. V. Muthukrishnan
- Marketing top 1%
- Sociology and Political Science top 5%
- Organizational Behavior and Human Resource Management top 5%
- General Decision Sciences top 2%
- Economics and Econometrics top 10%
- Co-authors
- Michel Tuan PhamLuc WathieuAmitava ChattopadhyayAmnon RapoportRami ZwickFrank R. KardesZiv CarmonAimée Drolet
- Topics
- Decision-Making and Behavioral Economics (13 papers)Economic and Environmental Valuation (7 papers)Consumer Behavior in Brand Consumption and Identification (7 papers)
- Partner nations
- Hong KongUnited StatesFrance
In The Last Decade
A. V. Muthukrishnan
26 papers receiving 881 citations
Peers
Comparison fields: 5 of 93
- Marketing 585
- Sociology and Political Science 340
- Organizational Behavior and Human Resource Management 186
- General Decision Sciences 171
- Economics and Econometrics 151
Countries citing papers authored by A. V. Muthukrishnan
This map shows the geographic impact of A. V. Muthukrishnan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by A. V. Muthukrishnan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites A. V. Muthukrishnan more than expected).
Fields of papers citing papers by A. V. Muthukrishnan
This network shows the impact of papers produced by A. V. Muthukrishnan. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by A. V. Muthukrishnan. The network helps show where A. V. Muthukrishnan may publish in the future.
Co-authorship network of co-authors of A. V. Muthukrishnan
This figure shows the co-authorship network connecting the top 25 collaborators of A. V. Muthukrishnan. A scholar is included among the top collaborators of A. V. Muthukrishnan based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with A. V. Muthukrishnan. A. V. Muthukrishnan is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 5 | |
| 2 | 4 | |
| 3 | 1 | |
| 4 | 12 | |
| 5 | 59 | |
| 6 | 23 | |
| 7 | 1 | |
| 8 | 13 | |
| 9 | 8 | |
| 10 | 25 | |
| 11 | 104 | |
| 12 | 274 | |
| 13 | 21 | |
| 14 | 11 | |
| 15 | 44 | |
| 16 | 15 | |
| 17 | 25 | |
| 18 | 73 | |
| 19 | Role of Product Knowledge in Evaluation of Brand Extension | 37 |
| 20 | The Role of Product Knowledge in the Evaluation of Brand Extensions | 18 |
About A. V. Muthukrishnan
A. V. Muthukrishnan is a scholar working on General Decision Sciences, Marketing and Applied Psychology, having authored 26 papers that have together received 988 indexed citations. Recurring topics across this work include Decision-Making and Behavioral Economics (13 papers), Economic and Environmental Valuation (7 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers). The work is most often cited by research in General Decision Sciences (171 citations), Marketing (585 citations) and Tourism, Leisure and Hospitality Management (31 citations). A. V. Muthukrishnan has collaborated with scholars based in Hong Kong, United States and France. Frequent co-authors include Michel Tuan Pham, Luc Wathieu, Amitava Chattopadhyay, Amnon Rapoport, Rami Zwick, Frank R. Kardes, Ziv Carmon, Aimée Drolet, Rebecca K. Ratner and John T. Gourville. Their work appears in journals such as Management Science, Journal of Marketing Research and Journal of Consumer Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.