Sandra Milberg

7.0k total citations · 2 hit papers
37 papers, 5.2k citations indexed

About

Sandra Milberg is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Sandra Milberg has authored 37 papers receiving a total of 5.2k indexed citations (citations by other indexed papers that have themselves been cited), including 19 papers in Marketing, 12 papers in Sociology and Political Science and 8 papers in Social Psychology. Recurrent topics in Sandra Milberg's work include Consumer Behavior in Brand Consumption and Identification (14 papers), Consumer Market Behavior and Pricing (9 papers) and Cultural Differences and Values (6 papers). Sandra Milberg is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (14 papers), Consumer Market Behavior and Pricing (9 papers) and Cultural Differences and Values (6 papers). Sandra Milberg collaborates with scholars based in United States, Chile and Spain. Sandra Milberg's co-authors include Sandra J. Burke, H. Jeff Smith, ROBERT W. LAWSON, Margaret S. Clark, Martha C. Powell, Michael McCarthy, C. Whan Park, Andres Cúneo, Ernest A. Kallman and Steven L. Neuberg and has published in prestigious journals such as Journal of Personality and Social Psychology, Journal of Consumer Research and Communications of the ACM.

In The Last Decade

Sandra Milberg

37 papers receiving 4.6k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Information Privacy: Measuring Individuals’ Concerns About Organizational Practices1

1996 1.6k citations H. Jeff Smith, Sandra Milberg et al. MIS Quarterly profile →
Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency

1991 951 citations Sandra Milberg, ROBERT W. LAWSON et al. Journal of Consumer Research profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Sandra Milberg United States	25	3.1k	2.0k	1.2k	809	809	37	5.2k
Matthew S. Eastin United States	38	5.0k 1.6×	1.2k 0.6×	1.7k 1.5×	701 0.9×	360 0.4×	67	7.2k
Yongjun Sung United States	38	3.4k 1.1×	2.5k 1.3×	889 0.8×	679 0.8×	866 1.1×	120	5.4k
Gordon C. Bruner United States	28	2.5k 0.8×	2.2k 1.1×	1.7k 1.5×	514 0.6×	1.0k 1.3×	48	5.0k
Bobby J. Calder United States	39	4.1k 1.3×	3.7k 1.9×	1.3k 1.1×	1.0k 1.2×	1.9k 2.3×	127	8.0k
Seounmi Youn United States	29	2.5k 0.8×	1.6k 0.8×	941 0.8×	334 0.4×	455 0.6×	46	3.7k
Robert M. Schindler United States	33	2.3k 0.7×	3.2k 1.6×	727 0.6×	1.0k 1.3×	712 0.9×	71	5.5k
Milena Head Canada	29	3.2k 1.0×	1.6k 0.8×	2.5k 2.2×	600 0.7×	1.3k 1.6×	86	5.7k
Esther Thorson United States	40	3.4k 1.1×	1.9k 0.9×	740 0.6×	476 0.6×	398 0.5×	154	5.9k
Martin Eisend Germany	44	2.7k 0.9×	3.4k 1.7×	618 0.5×	700 0.9×	789 1.0×	135	5.9k
Seung‐A Annie Jin United States	38	3.7k 1.2×	1.7k 0.8×	914 0.8×	882 1.1×	287 0.4×	82	5.7k

Countries citing papers authored by Sandra Milberg

Since Specialization

Citations

This map shows the geographic impact of Sandra Milberg's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sandra Milberg with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sandra Milberg more than expected).

Fields of papers citing papers by Sandra Milberg

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Sandra Milberg. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sandra Milberg. The network helps show where Sandra Milberg may publish in the future.

Co-authorship network of co-authors of Sandra Milberg

This figure shows the co-authorship network connecting the top 25 collaborators of Sandra Milberg. A scholar is included among the top collaborators of Sandra Milberg based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Sandra Milberg. Sandra Milberg is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Milberg, Sandra, Andres Cúneo, & Catherine C. Langlois. (2018). Should leading brand manufacturers supply private label brands to retailers: Calibrating the trade-offs. Industrial Marketing Management. 76. 192–202. 25 indexed citations

Cúneo, Andres, Sandra Milberg, María‐del‐Carmen Alarcón‐del‐Amo, & María Pilar López Belbeze. (2018). Private label and manufacturer brand choice in a new competitive reality: Strategic directions and the future of brands. European Management Journal. 37(1). 117–128. 31 indexed citations

Bianchi, Constanza & Sandra Milberg. (2016). Investigating non-visitors’ intentions to travel to a long-haul holiday destination. Journal Of Vacation Marketing. 23(4). 339–354. 11 indexed citations

Epstein, Leonardo D., et al.. (2016). A new approach to measuring retail promotion effectiveness: A case of store traffic. Journal of Business Research. 69(10). 4394–4402. 12 indexed citations

Bianchi, Constanza, Sandra Milberg, & Andres Cúneo. (2016). Understanding travelers' intentions to visit a short versus long-haul emerging vacation destination: The case of Chile. Tourism Management. 59. 312–324. 100 indexed citations

Cúneo, Andres, et al.. (2014). The Growth of Private Label Brands: A Worldwide Phenomenon?. Journal of International Marketing. 23(1). 72–90. 45 indexed citations

Milberg, Sandra, et al.. (2013). Call back the jury: Reinvestigating the effects of fit and parent brand quality in determining brand extension success. Journal of Marketing Management. 29(3-4). 374–390. 15 indexed citations

Milberg, Sandra, et al.. (2013). Attraction and superiority effects in the Chilean marketplace: Do they exist with real brands?. Journal of Business Research. 66(10). 1780–1786. 14 indexed citations

Milberg, Sandra, et al.. (2010). Consumer Reactions to Brand Extensions in a Competitive Context: Does Fit Still Matter?. Journal of Consumer Research. 37(3). 543–553. 65 indexed citations

10.

Milberg, Sandra, et al.. (2007). Compromising the compromise effect: Brands matter. Marketing Letters. 18(4). 223–236. 45 indexed citations

11.

Milberg, Sandra. (2001). POSITIVE FEEDBACK EFFECTS OF BRAND EXTENSIONS: EXPANDING BRAND MEANING AND THE RANGE OF EXTENDIBILITY *. RePEc: Research Papers in Economics. 4(1). 3–35. 1 indexed citations

12.

Chatterjee, Subimal, Timothy B. Heath, Sandra Milberg, & Karen Russo France. (2000). The differential processing of price in gains and losses: the effects of frame and need for cognition. Journal of Behavioral Decision Making. 13(1). 61–75. 75 indexed citations

13.

Smith, H. Jeff, Sandra Milberg, & Sandra J. Burke. (1996). Information Privacy: Measuring Individuals’ Concerns About Organizational Practices1. MIS Quarterly. 20(2). 167–196. 1614 indexed citations breakdown →

14.

Zinkhan, George M. & Sandra Milberg. (1995). Deception in Survey Research: a Cross-Cultural, Managerial Perspective. ACR North American Advances. 2 indexed citations

15.

Burke, Sandra J. & Sandra Milberg. (1993). The Role of Ethical Concerns in Consumer Purchase Behavior: Understanding Alternative Processes. ACR North American Advances. 20(1). 119–122. 13 indexed citations

16.

McCarthy, Michael, et al.. (1993). The Effects of Direct and Associative Brand Extension Strategies on Consumer Response to Brand Extensions. ACR North American Advances. 62 indexed citations

17.

Milberg, Sandra, et al.. (1991). Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency. Journal of Consumer Research. 18(2). 185–185. 951 indexed citations breakdown →

18.

LAWSON, ROBERT W., et al.. (1989). Memory Structure of Brand Names. ACR North American Advances. 28 indexed citations

19.

Milberg, Sandra & Margaret S. Clark. (1988). Moods and compliance. British Journal of Social Psychology. 27(1). 79–90. 27 indexed citations

20.

Clark, Margaret S., Sandra Milberg, & Ralph Erber. (1984). Effects of arousal on judgments of others' emotions.. Journal of Personality and Social Psychology. 46(3). 551–560. 40 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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