Sandra Milberg
Impact in
- Marketing top 0.2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Information Systems and Management top 0.2%
- Technology Adoption and User Behaviour
Papers in
- Marketing 19
- Consumer Behavior in Brand Consumption and Identification 14
- Consumer Market Behavior and Pricing 9
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- Digital Marketing and Social Media 6
- Co-authors
- Sandra J. Burke (5 shared papers)H. Jeff Smith (3 shared papers)ROBERT W. LAWSON (2 shared papers)Margaret S. Clark (6 shared papers)Martha C. Powell (2 shared papers)Michael McCarthy (4 shared papers)C. Whan Park (1 shared paper)Andres Cúneo (6 shared papers)
- Journals
- Journal of Personality and Social Psychology (4 papers)Journal of Business Research (3 papers)Journal of Consumer Research (3 papers)Journal of Behavioral Decision Making (2 papers)Marketing Letters (2 papers)
- Partner nations
- United StatesChileSpain
In The Last Decade
Sandra Milberg
37 papers receiving 4.7k citations
Sandra Milberg's Hit Papers
Peers
Comparison fields: 5 of 119
- Marketing 2.0k
- Information Systems and Management 1.2k
- Tourism, Leisure and Hospitality Management 134
- Organizational Behavior and Human Resource Management 806
- Sociology and Political Science 3.1k
Countries citing papers authored by Sandra Milberg
This map shows the geographic impact of Sandra Milberg's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sandra Milberg with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sandra Milberg more than expected).
Fields of papers citing papers by Sandra Milberg
This network shows the impact of papers produced by Sandra Milberg. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sandra Milberg. The network helps show where Sandra Milberg may publish in the future.
Co-authors
The 25 scholars most cited alongside Sandra Milberg, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 37 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Information Privacy: Measuring Individuals’ Concerns About Organizational Practices1 Hit paper breakdown → | 1996 | 1639 |
| 2 | Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency Hit paper breakdown → | 1991 | 950 |
| 3 | 2000 | 354 | |
| 4 | 1987 | 316 | |
| 5 | 1987 | 303 | |
| 6 | 1995 | 260 | |
| 7 | 1997 | 222 | |
| 8 | 1987 | 203 | |
| 9 | 1983 | 125 | |
| 10 | 2016 | 102 | |
| 11 | 2000 | 75 | |
| 12 | 2010 | 65 | |
| 13 | The Effects of Direct and Associative Brand Extension Strategies on Consumer Response to Brand Extensions | 1993 | 62 |
| 14 | 2001 | 57 | |
| 15 | 2014 | 45 | |
| 16 | 2000 | 45 | |
| 17 | 2007 | 44 | |
| 18 | 1984 | 41 | |
| 19 | 2007 | 37 | |
| 20 | 2018 | 31 |
About Sandra Milberg
Sandra Milberg is a scholar working on Marketing, Sociology and Political Science, Social Psychology, Economics and Econometrics and Information Systems and Management, having authored 37 papers that have together received 5.2k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (14 papers), Consumer Market Behavior and Pricing (9 papers), Digital Marketing and Social Media (6 papers), Cultural Differences and Values (6 papers), Decision-Making and Behavioral Economics (5 papers), Behavioral Health and Interventions (3 papers), Merger and Competition Analysis (3 papers) and Wine Industry and Tourism (3 papers). The work is most often cited by research in Marketing (2.0k citations), Information Systems and Management (1.2k citations), Tourism, Leisure and Hospitality Management (134 citations), Organizational Behavior and Human Resource Management (806 citations) and Sociology and Political Science (3.1k citations). Sandra Milberg has collaborated with scholars based in United States, Chile and Spain. Frequent co-authors include Sandra J. Burke, H. Jeff Smith, ROBERT W. LAWSON, Margaret S. Clark, Martha C. Powell, Michael McCarthy, C. Whan Park, Andres Cúneo, Ernest A. Kallman and Susan T. Fiske. Their work appears in journals such as Journal of Personality and Social Psychology, Journal of Business Research, Journal of Consumer Research, Journal of Behavioral Decision Making and Marketing Letters.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.