Michael McCarthy
- Marketing top 1%
- Sociology and Political Science top 5%
- Organizational Behavior and Human Resource Management top 5%
- Strategy and Management top 10%
- Social Psychology top 10%
- Co-authors
- Sandra MilbergC. Whan ParkDavid L. MothersbaughTimothy B. HeathDonald G. NorrisDevon DelVecchioJack G. CopelandSubimal Chatterjee
- Topics
- Consumer Behavior in Brand Consumption and Identification (9 papers)Healthcare Policy and Management (7 papers)Digital Marketing and Social Media (5 papers)
- Cited by
- MarketingTourism, Leisure and Hospitality ManagementOrganizational Behavior and Human Resource Management
- Partner nations
- United StatesCanadaAustralia
In The Last Decade
Michael McCarthy
62 papers receiving 951 citations
Peers
Comparison fields: 5 of 121
- Marketing 676
- Sociology and Political Science 303
- Organizational Behavior and Human Resource Management 200
- Strategy and Management 101
- Social Psychology 97
Countries citing papers authored by Michael McCarthy
This map shows the geographic impact of Michael McCarthy's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Michael McCarthy with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Michael McCarthy more than expected).
Fields of papers citing papers by Michael McCarthy
This network shows the impact of papers produced by Michael McCarthy. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Michael McCarthy. The network helps show where Michael McCarthy may publish in the future.
Co-authorship network of co-authors of Michael McCarthy
This figure shows the co-authorship network connecting the top 25 collaborators of Michael McCarthy. A scholar is included among the top collaborators of Michael McCarthy based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Michael McCarthy. Michael McCarthy is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 5 | |
| 2 | 5 | |
| 3 | 0 | |
| 4 | 0 | |
| 5 | 1 | |
| 6 | 1 | |
| 7 | 5 | |
| 8 | 1 | |
| 9 | 0 | |
| 10 | 11 | |
| 11 | 10 | |
| 12 | The Effects of Line Extensions Up and Down in Quality on Initial Choice and Subsequent Switching Tendencies | 2 |
| 13 | 2 | |
| 14 | Asymmetries in Price and Quality Competition: Experimental Test of Underlying Mechanisms | 2 |
| 15 | 1 | |
| 16 | Peripheral Cues As Sources of Market Inefficiencies in the U.S. and Russia | 2 |
| 17 | The Effects of Direct and Associative Brand Extension Strategies on Consumer Response to Brand Extensions | 62 |
| 18 | The effects of direct and associative brand extension strategies on consumer response to brand | 25 |
| 19 | Spokesperson Effects in High Involvement Markets | 2 |
| 20 | 27 |
About Michael McCarthy
Michael McCarthy is a scholar working on Marketing, Transplantation and Tourism, Leisure and Hospitality Management, having authored 71 papers that have together received 1.1k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (9 papers), Healthcare Policy and Management (7 papers) and Digital Marketing and Social Media (5 papers). The work is most often cited by research in Marketing (676 citations), Tourism, Leisure and Hospitality Management (59 citations) and Organizational Behavior and Human Resource Management (200 citations). Michael McCarthy has collaborated with scholars based in United States, Canada and Australia. Frequent co-authors include Sandra Milberg, C. Whan Park, David L. Mothersbaugh, Timothy B. Heath, Donald G. Norris, Devon DelVecchio, Jack G. Copeland, Subimal Chatterjee, Gangseog Ryu and Gary J. Gaeth. Their work appears in journals such as The Lancet, Journal of Marketing and Journal of Consumer Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.