Gangseog Ryu

1.1k total citations
32 papers, 845 citations indexed

About

Gangseog Ryu is a scholar working on Marketing, Sociology and Political Science and Information Systems and Management. According to data from OpenAlex, Gangseog Ryu has authored 32 papers receiving a total of 845 indexed citations (citations by other indexed papers that have themselves been cited), including 20 papers in Marketing, 10 papers in Sociology and Political Science and 7 papers in Information Systems and Management. Recurrent topics in Gangseog Ryu's work include Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (8 papers) and Technology Adoption and User Behaviour (7 papers). Gangseog Ryu is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (8 papers) and Technology Adoption and User Behaviour (7 papers). Gangseog Ryu collaborates with scholars based in South Korea, United States and Singapore. Gangseog Ryu's co-authors include Lawrence Feick, Jong‐Chul Park, Peeter W.J. Verlegh, Mirjam Tuk, Jin Han, Elison Ai Ching Lim, Young Jee Han, Timothy B. Heath, Michael McCarthy and Subimal Chatterjee and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Journal of Business Research.

In The Last Decade

Gangseog Ryu

26 papers receiving 772 citations

Peers

Gangseog Ryu
Fernando R. Jiménez United States
Nada Nasr Bechwati United States
Andrew D. Gershoff United States
Sujay Dutta United States
Dezhi Yin United States
Carolyn Costley New Zealand
Fernando R. Jiménez United States
Gangseog Ryu
Citations per year, relative to Gangseog Ryu Gangseog Ryu (= 1×) peers Fernando R. Jiménez

Countries citing papers authored by Gangseog Ryu

Since Specialization
Citations

This map shows the geographic impact of Gangseog Ryu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Gangseog Ryu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Gangseog Ryu more than expected).

Fields of papers citing papers by Gangseog Ryu

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Gangseog Ryu. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Gangseog Ryu. The network helps show where Gangseog Ryu may publish in the future.

Co-authorship network of co-authors of Gangseog Ryu

This figure shows the co-authorship network connecting the top 25 collaborators of Gangseog Ryu. A scholar is included among the top collaborators of Gangseog Ryu based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Gangseog Ryu. Gangseog Ryu is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Ryu, Gangseog, et al.. (2025). The effects of regulatory focus, processing disfluency, and shopping goals on consumer perceptions of range-of-savings claims in retailers’ mobile ads. Journal of Retailing and Consumer Services. 85. 104312–104312. 3 indexed citations
2.
Ryu, Gangseog, et al.. (2023). Anti-counterfeiting advertisements for luxury brands in the post pandemic era: Roles of message type, visual presentation mode, and self-construal. Journal of Retailing and Consumer Services. 73. 103354–103354. 22 indexed citations
3.
Ryu, Gangseog, et al.. (2019). The effect of price fluency and duration framing in price advertisements. International Journal of Advertising. 38(4). 511–527. 9 indexed citations
4.
Ryu, Gangseog, et al.. (2018). The Effect of Regulatory Focus on Individuals’ Donation Behavior. Sustainability. 10(3). 760–760. 15 indexed citations
5.
Ryu, Gangseog, et al.. (2015). The Effects of Regulatory Focus, Assortment Size, and Choice Mode on Consumer Choice of Financial Products. Korean Journal of Marketing. 30(4). 1–1. 1 indexed citations
6.
Ryu, Gangseog, et al.. (2014). The underlying mechanism of self-regulatory focus impact on compromise choice. Journal of Business Research. 67(10). 2056–2063. 21 indexed citations
7.
Park, Jong‐Chul & Gangseog Ryu. (2012). The Effects of Corporate Ability and Social Responsibility Associations on Customer Attitudes: The Mediating Role of Credibility- and Benevolence-Based Trust. Korean Journal of Marketing. 27(1). 1–25. 7 indexed citations
8.
Ryu, Gangseog, et al.. (2011). The Impact of Word-of-Mouth Transmission on Communicator’s Affective Responses: The Role of Word-of-Mouth Valence and Motive. Journal of Consumer Studies. 22(4). 77–101. 2 indexed citations
9.
Ryu, Gangseog, et al.. (2008). Regulatory Focus and Tensile Price Claims. Korean Journal of Marketing. 23(4). 197–218. 3 indexed citations
10.
Ryu, Gangseog & Lawrence Feick. (2007). A Penny for Your Thoughts: Referral Reward Programs and Referral Likelihood. Journal of Marketing. 71(1). 84–94. 198 indexed citations
11.
Ryu, Gangseog, et al.. (2006). Consumer Responses toward Hit Product Awards: the Moderating Role of Product Knowledge and Brand Strength. Korean Journal of Marketing. 21(1). 57–80. 1 indexed citations
12.
Kim, Jungkeun, Jongwon Park, & Gangseog Ryu. (2006). Decoy Effects and Brands. AUT Scholarly Commons. 7 indexed citations
13.
Lee, Do-Hee, et al.. (2005). The Effects of Visual Polysemy in Advertising:The Role of Cognitive Resources and Product Type. korean management review. 34(1). 167–188. 2 indexed citations
14.
Ryu, Gangseog, et al.. (2004). The Impact of CRM Programs on Word-of-Mouth Behavior: The Mediating Role of Consumer-Brand Relationship Quality. Journal of Consumer Studies. 15(3). 87–110. 1 indexed citations
15.
Ryu, Gangseog. (2004). The Effects of Rewarded Word-of-Mouth on Consumer Responses:The Role of Brand Strength, Tie Strength,and Reward Allocation Scheme. Korean Journal of Marketing. 19(3). 113–136. 2 indexed citations
16.
Ryu, Gangseog. (2004). The Effect of Referral Reward Programs on Consumers' Intention to Recommend:The Role of Reward Type, Consumer-Brand Relationship Quality, and User Status. Korean Journal of Marketing. 19(3). 179–196.
17.
Ryu, Gangseog & Jong‐Chul Park. (2004). The effects of ethnic composition of multiple endorsers on consumer responeses : The role of product type and country-of-origin. Gwanggohak yeon-gu. 15(4). 277–296.
18.
Ryu, Gangseog, et al.. (2004). The Effects of Inferred Motives for a Price Discount on Consumer Responses:The Moderating Role of Discount Size and Time Resources. Korean Journal of Marketing. 19(4). 129–154. 2 indexed citations
19.
Heath, Timothy B., Gangseog Ryu, Subimal Chatterjee, & Michael McCarthy. (1997). Asymmetries in Price and Quality Competition: Experimental Test of Underlying Mechanisms. ACR North American Advances. 2 indexed citations
20.
Heath, Timothy B., David L. Mothersbaugh, Michael McCarthy, & Gangseog Ryu. (1995). Peripheral Cues As Sources of Market Inefficiencies in the U.S. and Russia. ACR North American Advances. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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