Devon DelVecchio

1.8k total citations
26 papers, 1.3k citations indexed

About

Devon DelVecchio is a scholar working on Marketing, General Decision Sciences and Economics and Econometrics. According to data from OpenAlex, Devon DelVecchio has authored 26 papers receiving a total of 1.3k indexed citations (citations by other indexed papers that have themselves been cited), including 24 papers in Marketing, 7 papers in General Decision Sciences and 6 papers in Economics and Econometrics. Recurrent topics in Devon DelVecchio's work include Consumer Behavior in Brand Consumption and Identification (16 papers), Consumer Market Behavior and Pricing (14 papers) and Decision-Making and Behavioral Economics (7 papers). Devon DelVecchio is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (16 papers), Consumer Market Behavior and Pricing (14 papers) and Decision-Making and Behavioral Economics (7 papers). Devon DelVecchio collaborates with scholars based in United States, Canada and France. Devon DelVecchio's co-authors include Harinarayan Krishnan, David H. Henard, Traci H. Freling, Daniel C. Smith, Haeran Jae, Brian R. Dineen, Timothy B. Heath, Steven R. Ash, Michael McCarthy and Cheryl Burke Jarvis and has published in prestigious journals such as Journal of Marketing, Journal of Applied Psychology and Journal of the Academy of Marketing Science.

In The Last Decade

Devon DelVecchio

26 papers receiving 1.2k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Devon DelVecchio United States 15 1.0k 395 383 151 126 26 1.3k
Sung Youl Jun South Korea 9 1.0k 1.0× 569 1.4× 326 0.9× 187 1.2× 94 0.7× 27 1.4k
Kalpesh Kaushik Desai United States 15 947 0.9× 498 1.3× 350 0.9× 210 1.4× 92 0.7× 32 1.4k
Ryan Hamilton United States 12 778 0.8× 414 1.0× 257 0.7× 90 0.6× 107 0.8× 32 1.2k
Aron M. Levin United States 17 819 0.8× 489 1.2× 192 0.5× 120 0.8× 139 1.1× 26 1.2k
Karen Gedenk Germany 10 1.2k 1.2× 300 0.8× 285 0.7× 271 1.8× 95 0.8× 24 1.4k
A. V. Muthukrishnan Hong Kong 14 585 0.6× 340 0.9× 186 0.5× 151 1.0× 88 0.7× 26 988
Larry D. Compeau United States 11 527 0.5× 243 0.6× 330 0.9× 72 0.5× 118 0.9× 17 873
Desmond Lam Macao 18 481 0.5× 405 1.0× 273 0.7× 127 0.8× 69 0.5× 46 959
Chan Su Park South Korea 7 1.0k 1.0× 510 1.3× 344 0.9× 215 1.4× 60 0.5× 10 1.3k
Carolyn J. Simmons United States 10 1.0k 1.0× 571 1.4× 254 0.7× 93 0.6× 83 0.7× 14 1.3k

Countries citing papers authored by Devon DelVecchio

Since Specialization
Citations

This map shows the geographic impact of Devon DelVecchio's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Devon DelVecchio with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Devon DelVecchio more than expected).

Fields of papers citing papers by Devon DelVecchio

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Devon DelVecchio. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Devon DelVecchio. The network helps show where Devon DelVecchio may publish in the future.

Co-authorship network of co-authors of Devon DelVecchio

This figure shows the co-authorship network connecting the top 25 collaborators of Devon DelVecchio. A scholar is included among the top collaborators of Devon DelVecchio based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Devon DelVecchio. Devon DelVecchio is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
DelVecchio, Devon, William J. Jones, & Lee A. Baugh. (2023). From easy to known: How fluent brand processing fosters self‐brand connection. Psychology and Marketing. 41(4). 754–773. 5 indexed citations
2.
DelVecchio, Devon, et al.. (2023). The dark side of multiunit discounts: Multiunit discounts reduce rest of basket revenue. Journal of Retailing and Consumer Services. 72. 103275–103275. 3 indexed citations
3.
Jae, Haeran & Devon DelVecchio. (2021). Aliterate Consumers’ Processing of Drug Risk Information inDirect-to-Consumer Pharmaceutical Advertising. Journal of Global Marketing. 35(2). 115–132. 3 indexed citations
4.
DelVecchio, Devon, Haeran Jae, & Jodie L. Ferguson. (2018). Consumer aliteracy. Psychology and Marketing. 36(2). 89–101. 12 indexed citations
5.
DelVecchio, Devon, et al.. (2017). When signal swamps substance: the effects of multi-unit discount’s positive and negative cues on sales. Journal of Product & Brand Management. 26(7). 750–758. 6 indexed citations
6.
DelVecchio, Devon, W. J. Jones, & Eric Stenstrom. (2017). Integrating partitioned prices via computational estimation. Psychology and Marketing. 34(8). 823–835. 5 indexed citations
7.
DelVecchio, Devon, et al.. (2012). ‘Meaningful marketing’: A process investigation of how consumers reward noninterruptive, nonpersuasive marketing communication. Journal of Marketing Communications. 20(5). 325–338. 1 indexed citations
8.
DelVecchio, Devon, et al.. (2012). The effects of lower prices on perceptions of brand quality: a choice task perspective. Journal of Product & Brand Management. 21(6). 465–474. 24 indexed citations
9.
Heath, Timothy B., Devon DelVecchio, & Michael McCarthy. (2011). The Asymmetric Effects of Extending Brands to Lower and Higher Quality. Journal of Marketing. 75(4). 3–20. 68 indexed citations
10.
DelVecchio, Devon, et al.. (2009). The Effects of Discount Location and Frame on Consumers’ Price Estimates. Journal of Retailing. 85(3). 336–346. 36 indexed citations
11.
DelVecchio, Devon & Timothy B. Heath. (2008). An experimental test of brand insulation against competitor attacks: Effects of consumer heterogeneity and residual desire. Psychology and Marketing. 25(10). 944–960. 4 indexed citations
12.
Jae, Haeran, Devon DelVecchio, & Deborah Cowles. (2008). Picture–Text Incongruency in Print Advertisements among Low‐ and High‐Literacy Consumers. Journal of Consumer Affairs. 42(3). 439–451. 25 indexed citations
13.
Dineen, Brian R., et al.. (2007). Aesthetic properties and message customization: Navigating the dark side of web recruitment.. Journal of Applied Psychology. 92(2). 356–372. 100 indexed citations
14.
DelVecchio, Devon, Harinarayan Krishnan, & Daniel C. Smith. (2007). Cents or Percent? The Effects of Promotion Framing on Price Expectations and Choice. Journal of Marketing. 71(3). 158–170. 183 indexed citations
15.
DelVecchio, Devon, Cheryl Burke Jarvis, Richard R. Klink, & Brian R. Dineen. (2007). Leveraging brand equity to attract human capital. Marketing Letters. 18(3). 149–164. 42 indexed citations
16.
DelVecchio, Devon, David H. Henard, & Traci H. Freling. (2006). The effect of sales promotion on post-promotion brand preference: A meta-analysis. Journal of Retailing. 82(3). 203–213. 185 indexed citations
17.
DelVecchio, Devon. (2005). Brand-Extension Price Premiums: The Effects of Perceived Fit and Extension Product Category Risk. Journal of the Academy of Marketing Science. 33(2). 184–196. 153 indexed citations
18.
DelVecchio, Devon. (2005). Deal-prone consumers' response to promotion: The effects of relative and absolute promotion value. Psychology and Marketing. 22(5). 373–391. 86 indexed citations
19.
Jae, Haeran & Devon DelVecchio. (2004). Decision Making by Low‐Literacy Consumers in the Presence of Point‐of‐Purchase Information. Journal of Consumer Affairs. 38(2). 342–354. 54 indexed citations
20.
DelVecchio, Devon. (2000). Moving beyond fit: the role of brand portfolio characteristics in consumer evaluations of brand reliability. Journal of Product & Brand Management. 9(7). 457–471. 119 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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