Arvind Rangaswamy
Impact in
- Marketing top 0.1%
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Information Systems and Management top 0.1%
- Technology Adoption and User Behaviour
Papers in
- Marketing 31
- Consumer Market Behavior and Pricing 18
- Consumer Behavior in Brand Consumption and Identification 9
- Consumer Retail Behavior Studies 6
- Co-authors
- Gary L. LilienVenkatesh ShankarAmy SmithRaji SrinivasanJianan WuAlexandru M. DegeratuJerry WindGerrit van Bruggen
- Journals
- International Journal of Research in Marketing (10 papers)Journal of Marketing Research (9 papers)Journal of Interactive Marketing (5 papers)Marketing Science (5 papers)Journal of Marketing (5 papers)
- Partner nations
- United StatesNetherlandsGermany
In The Last Decade
Arvind Rangaswamy
79 papers receiving 5.8k citations
Hit Papers
Peers
Comparison fields: 5 of 128
- Marketing 3.2k
- Information Systems and Management 1.6k
- Organizational Behavior and Human Resource Management 2.0k
- Strategy and Management 1.3k
- Management of Technology and Innovation 496
Countries citing papers authored by Arvind Rangaswamy
This map shows the geographic impact of Arvind Rangaswamy's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Arvind Rangaswamy with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Arvind Rangaswamy more than expected).
Fields of papers citing papers by Arvind Rangaswamy
This network shows the impact of papers produced by Arvind Rangaswamy. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Arvind Rangaswamy. The network helps show where Arvind Rangaswamy may publish in the future.
Co-authors
The 25 scholars most cited alongside Arvind Rangaswamy, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2025 | 4 | |
| 2 | 2024 | 2 | |
| 3 | Mobile Internet in the Wild and Every day: Case Studies from the Slums of Urban India | 2015 | 3 |
| 4 | 2006 | 65 | |
| 5 | How Feedback Can Improve Managerial Evaluations of Model-based Marketing Decision Support Systems | 2006 | 0 |
| 6 | Opportunities and Challenges in Multichannel Marketing: An Introduction to the Special Issue | 2005 | 1 |
| 7 | 2003 | 9 | |
| 8 | How and Why Decision Models Influence Marketing Resource Allocations | 2001 | 2 |
| 9 | Engineering the Price-Value Relationship | 1999 | 6 |
| 10 | 1999 | 17 | |
| 11 | Harnessing expert judgment | 1998 | 3 |
| 12 | The age of marketing engineering | 1998 | 8 |
| 13 | Tutorial to accompany Marketing engineering, computer-assisted marketing analysis and planning | 1998 | 10 |
| 14 | 1994 | 1 | |
| 15 | 1990 | 51 | |
| 16 | A Simulated Annealing Methodology for Clusterwise Linear Regression | 1989 | 2 |
| 17 | 1989 | 77 | |
| 18 | Expert systems for marketing | 1987 | 30 |
| 19 | Sales force organization : a modeling approach | 1985 | 1 |
| 20 | Domain-Independent Decision Aids for Managerial Decision Making | 1983 | 2 |
About Arvind Rangaswamy
Arvind Rangaswamy is a scholar working on Marketing, General Decision Sciences, Management of Technology and Innovation, Management Science and Operations Research and Management Information Systems, having authored 81 papers that have together received 6.7k indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (18 papers), Digital Marketing and Social Media (14 papers), Consumer Behavior in Brand Consumption and Identification (9 papers), Management and Marketing Education (7 papers), Innovation Diffusion and Forecasting (6 papers), Consumer Retail Behavior Studies (6 papers), Advanced Statistical Methods and Models (6 papers) and Digital Platforms and Economics (5 papers). The work is most often cited by research in Marketing (3.2k citations), Information Systems and Management (1.6k citations), Organizational Behavior and Human Resource Management (2.0k citations), Strategy and Management (1.3k citations) and Management of Technology and Innovation (496 citations). Arvind Rangaswamy has collaborated with scholars based in United States, Netherlands and Germany. Frequent co-authors include Gary L. Lilien, Venkatesh Shankar, Amy Smith, Raji Srinivasan, Jianan Wu, Alexandru M. Degeratu, Jerry Wind, Gerrit van Bruggen, Sonja Gensler and Christian Friege. Their work appears in journals such as International Journal of Research in Marketing, Journal of Marketing Research, Journal of Interactive Marketing, Marketing Science and Journal of Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.