Ruby Roy Dholakia

5.9k total citations
79 papers, 4.1k citations indexed

About

Ruby Roy Dholakia is a scholar working on Marketing, Sociology and Political Science and Information Systems and Management. According to data from OpenAlex, Ruby Roy Dholakia has authored 79 papers receiving a total of 4.1k indexed citations (citations by other indexed papers that have themselves been cited), including 37 papers in Marketing, 30 papers in Sociology and Political Science and 14 papers in Information Systems and Management. Recurrent topics in Ruby Roy Dholakia's work include Consumer Behavior in Brand Consumption and Identification (18 papers), Digital Marketing and Social Media (18 papers) and Consumer Retail Behavior Studies (15 papers). Ruby Roy Dholakia is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (18 papers), Digital Marketing and Social Media (18 papers) and Consumer Retail Behavior Studies (15 papers). Ruby Roy Dholakia collaborates with scholars based in United States, India and Latvia. Ruby Roy Dholakia's co-authors include Brian Sternthal, David Fortin, Nikhilesh Dholakia, Nir Kshetri, Kuan‐Pin Chiang, Clark Leavitt, Bari A. Harlam, Outi Uusitalo, Miao Zhao and Lynn W. Phillips and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Journal of Business Research.

In The Last Decade

Ruby Roy Dholakia

70 papers receiving 3.5k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Ruby Roy Dholakia United States 28 2.1k 1.9k 1.2k 880 480 79 4.1k
Virpi Kristiina Tuunainen Finland 27 916 0.4× 2.0k 1.1× 2.0k 1.7× 710 0.8× 904 1.9× 119 4.4k
Hugh Wilson United Kingdom 28 2.4k 1.2× 1.8k 0.9× 1.0k 0.9× 1.9k 2.1× 1.2k 2.5× 68 4.7k
Shintaro Okazaki Spain 40 2.0k 0.9× 3.0k 1.5× 1.7k 1.4× 742 0.8× 516 1.1× 106 4.6k
Chulmo Koo South Korea 42 2.6k 1.3× 4.8k 2.4× 1.6k 1.3× 772 0.9× 427 0.9× 209 6.8k
Mauricio Featherman United States 19 1.4k 0.7× 2.5k 1.3× 2.5k 2.1× 846 1.0× 300 0.6× 33 4.3k
Sebastián Molinillo Spain 36 1.9k 0.9× 2.4k 1.2× 1.3k 1.1× 759 0.9× 481 1.0× 85 4.3k
Daniel L. Sherrell United States 19 1.8k 0.9× 2.0k 1.0× 1.5k 1.3× 1.0k 1.2× 260 0.5× 34 3.7k
Tommi Laukkanen Finland 34 1.9k 0.9× 2.4k 1.3× 2.6k 2.2× 1.4k 1.6× 1.0k 2.2× 75 5.2k
Fareena Sultan United States 22 1.6k 0.8× 2.2k 1.1× 1.8k 1.5× 1.4k 1.6× 656 1.4× 33 4.2k
Daniel Belanche Spain 38 1.9k 0.9× 3.0k 1.5× 1.5k 1.3× 535 0.6× 174 0.4× 60 5.5k

Countries citing papers authored by Ruby Roy Dholakia

Since Specialization
Citations

This map shows the geographic impact of Ruby Roy Dholakia's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ruby Roy Dholakia with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ruby Roy Dholakia more than expected).

Fields of papers citing papers by Ruby Roy Dholakia

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Ruby Roy Dholakia. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ruby Roy Dholakia. The network helps show where Ruby Roy Dholakia may publish in the future.

Co-authorship network of co-authors of Ruby Roy Dholakia

This figure shows the co-authorship network connecting the top 25 collaborators of Ruby Roy Dholakia. A scholar is included among the top collaborators of Ruby Roy Dholakia based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Ruby Roy Dholakia. Ruby Roy Dholakia is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Dholakia, Nikhilesh, et al.. (2024). Beyond influence: unraveling the complex tapestry of digital influencer dynamics in hyperconnected cultures. European Journal of Marketing. 59(1). 21–58. 3 indexed citations
2.
Dholakia, Ruby Roy, et al.. (2021). Antecedents of Brazilian consumers' intentions towards virtual grocery shopping. Journal of Customer Behaviour. 20(3). 221–242. 1 indexed citations
3.
Dholakia, Nikhilesh, Aron Darmody, Detlev Zwick, Ruby Roy Dholakia, & A. Fuat Fırat. (2020). Consumer Choicemaking and Choicelessness in Hyperdigital Marketspaces. Journal of Macromarketing. 41(1). 65–74. 27 indexed citations
4.
Dholakia, Ruby Roy, et al.. (2019). The COO Construct: Methodological and Related Issues in a Globalized World. Journal of Global Marketing. 33(1). 3–17. 5 indexed citations
5.
Dholakia, Ruby Roy, et al.. (2018). How Purchase Type Influences Consumption-Related Posting Behavior on Social Media: The Moderating Role of Materialism. Journal of Internet Commerce. 17(1). 64–80. 30 indexed citations
6.
Dholakia, Ruby Roy. (2016). ISMD: Glimpses in the Rearview Mirror. Journal of Media Literacy Education. 1(1). 1 indexed citations
7.
Banerjee, Syagnik & Ruby Roy Dholakia. (2013). Situated or ubiquitous? A segmentation of mobile e-shoppers. International Journal of Mobile Communications. 11(5). 530–530. 3 indexed citations
8.
Dholakia, Nikhilesh, et al.. (2012). India’s Emerging Retail Systems: Coexistence of Tradition and Modernity. Digital Commons - URI (University of Rhode Island). 2 indexed citations
9.
Dholakia, Ruby Roy & Syagnik Banerjee. (2012). Marketing Household Durables in Emerging Markets: Empirical Evidence from India. SSRN Electronic Journal. 2 indexed citations
10.
Banerjee, Syagnik & Ruby Roy Dholakia. (2012). Location‐based mobile advertisements and gender targeting. Journal of Research in Interactive Marketing. 6(3). 198–214. 1 indexed citations
11.
Banerjee, Syagnik & Ruby Roy Dholakia. (2008). Mobile Advertising: Does Location Based Advertising Work?. SSRN Electronic Journal. 99 indexed citations
12.
Chiang, Kuan‐Pin, et al.. (2004). Needle in the Cyberstack: Consumer Search for Information in the Web-based Marketspace. Journal of Media Literacy Education. 2 indexed citations
13.
Dholakia, Nikhilesh, Ruby Roy Dholakia, & Kuan‐Pin Chiang. (2000). Behavioral Assumptions Underlying Business Models of Retail E-Commerce Ventures. Journal of the Association for Information Systems. 1 indexed citations
14.
Dholakia, Ruby Roy & Meera Venkatraman. (1993). Marketing services that compete with goods. Journal of Services Marketing. 7(2). 16–23. 8 indexed citations
15.
Dholakia, Ruby Roy, Jean L. Johnson, Albert J. Della Bitta, & Nikhilesh Dholakia. (1993). Decision-making time in organizational buying behavior: An investigation of its antecedents. Journal of the Academy of Marketing Science. 21(4). 281–292. 48 indexed citations
16.
Dholakia, Ruby Roy. (1987). Source Credibility Effects: a Test of Behavioral Persistence. ACR North American Advances. 11 indexed citations
17.
Dholakia, Nikhilesh & Ruby Roy Dholakia. (1987). Marketing: A managerial introduction. International Journal of Research in Marketing. 4(1). 68–69. 2 indexed citations
18.
Dholakia, Ruby Roy, et al.. (1985). Marketing of Birth Control in LDCs: With Special References to India. Canadian Journal of Development Studies/Revue canadienne d études du développement. 6(1). 147–159. 1 indexed citations
19.
Sternthal, Brian & Ruby Roy Dholakia. (1978). Are Highly Credible Sources Persuasive?: Rejoinder. Journal of Consumer Research. 5(1). 67–67. 6 indexed citations
20.
Sternthal, Brian, Carol A. Scott, & Ruby Roy Dholakia. (1976). Self-Perception As a Means of Personal Influence: the Foot-In-The-Door Technique. ACR North American Advances. 3 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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