Ruby Roy Dholakia
Impact in
- Marketing top 0.2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Consumer Market Behavior and Pricing
- Information Systems and Management top 0.2%
- Technology Adoption and User Behaviour
Papers in ⓘ
- Marketing 37
- Consumer Behavior in Brand Consumption and Identification 18
- Consumer Retail Behavior Studies 15
- Consumer Market Behavior and Pricing 12
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- Digital Marketing and Social Media 18
- Co-authors
- Brian Sternthal (5 shared papers)David Fortin (1 shared paper)Nikhilesh Dholakia (27 shared papers)Nir Kshetri (1 shared paper)Kuan‐Pin Chiang (4 shared papers)Clark Leavitt (1 shared paper)Bari A. Harlam (1 shared paper)Outi Uusitalo (1 shared paper)
- Journals
- Journal of Macromarketing (6 papers)International Journal of Retail & Distribution Management (5 papers)Journal of Business Research (5 papers)European Journal of Marketing (4 papers)Telematics and Informatics (4 papers)
- Partner nations
- United StatesIndiaLatvia
In The Last Decade
Ruby Roy Dholakia
70 papers receiving 3.5k citations
Peers
Comparison fields: 5 of 121
- Marketing 2.1k
- Information Systems and Management 1.2k
- Organizational Behavior and Human Resource Management 880
- Business and International Management 103
- Sociology and Political Science 1.9k
Countries citing papers authored by Ruby Roy Dholakia
This map shows the geographic impact of Ruby Roy Dholakia's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ruby Roy Dholakia with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ruby Roy Dholakia more than expected).
Fields of papers citing papers by Ruby Roy Dholakia
This network shows the impact of papers produced by Ruby Roy Dholakia. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ruby Roy Dholakia. The network helps show where Ruby Roy Dholakia may publish in the future.
Co-authors
The 25 scholars most cited alongside Ruby Roy Dholakia, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 79 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2003 | 493 | |
| 2 | 1978 | 375 | |
| 3 | 2004 | 326 | |
| 4 | 1977 | 289 | |
| 5 | 1999 | 287 | |
| 6 | 1978 | 280 | |
| 7 | 2003 | 211 | |
| 8 | 1994 | 209 | |
| 9 | 2002 | 198 | |
| 10 | 2005 | 171 | |
| 11 | 2002 | 141 | |
| 12 | 2010 | 133 | |
| 13 | Mobile Advertising: Does Location Based Advertising Work? | 2008 | 99 |
| 14 | 2009 | 69 | |
| 15 | 1999 | 62 | |
| 16 | 1995 | 58 | |
| 17 | 2006 | 57 | |
| 18 | 2003 | 52 | |
| 19 | 2009 | 49 | |
| 20 | 1993 | 48 |
About Ruby Roy Dholakia
Ruby Roy Dholakia is a scholar working on Marketing, Sociology and Political Science, Information Systems and Management, Strategy and Management and Organizational Behavior and Human Resource Management, having authored 79 papers that have together received 4.1k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (18 papers), Consumer Behavior in Brand Consumption and Identification (18 papers), Consumer Retail Behavior Studies (15 papers), Technology Adoption and User Behaviour (13 papers), Consumer Market Behavior and Pricing (12 papers), Customer Service Quality and Loyalty (10 papers), ICT Impact and Policies (8 papers) and Digital Platforms and Economics (6 papers). The work is most often cited by research in Marketing (2.1k citations), Information Systems and Management (1.2k citations), Organizational Behavior and Human Resource Management (880 citations), Business and International Management (103 citations) and Sociology and Political Science (1.9k citations). Ruby Roy Dholakia has collaborated with scholars based in United States, India and Latvia. Frequent co-authors include Brian Sternthal, David Fortin, Nikhilesh Dholakia, Nir Kshetri, Kuan‐Pin Chiang, Clark Leavitt, Bari A. Harlam, Outi Uusitalo, Miao Zhao and Lynn W. Phillips. Their work appears in journals such as Journal of Macromarketing, International Journal of Retail & Distribution Management, Journal of Business Research, European Journal of Marketing and Telematics and Informatics.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.