Shintaro Okazaki

6.6k total citations · 1 hit paper
106 papers, 4.6k citations indexed

About

Shintaro Okazaki is a scholar working on Sociology and Political Science, Marketing and Information Systems and Management. According to data from OpenAlex, Shintaro Okazaki has authored 106 papers receiving a total of 4.6k indexed citations (citations by other indexed papers that have themselves been cited), including 56 papers in Sociology and Political Science, 35 papers in Marketing and 33 papers in Information Systems and Management. Recurrent topics in Shintaro Okazaki's work include Digital Marketing and Social Media (49 papers), Technology Adoption and User Behaviour (32 papers) and Consumer Behavior in Brand Consumption and Identification (29 papers). Shintaro Okazaki is often cited by papers focused on Digital Marketing and Social Media (49 papers), Technology Adoption and User Behaviour (32 papers) and Consumer Behavior in Brand Consumption and Identification (29 papers). Shintaro Okazaki collaborates with scholars based in Spain, United Kingdom and United States. Shintaro Okazaki's co-authors include Charles R. Taylor, Morikazu Hirose, Barbara Mueller, Hairong Li, Yuping Liu–Thompkins, Sara Campo, Kirk Plangger, Héctor D. Menéndez, Javier Alonso Rivas and Luisa Andreu and has published in prestigious journals such as Journal of Business Research, Tourism Management and Computers in Human Behavior.

In The Last Decade

Shintaro Okazaki

101 papers receiving 4.1k citations

Hit Papers

Artificial empathy in marketing interactions: Bridging th... 2022 2026 2023 2024 2022 50 100 150
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. Artificial empathy in marketing interactions: Bridging the human-AI gap in affective and social customer experience
    2022 188 citations Yuping Liu–Thompkins, Shintaro Okazaki et al. profile →

Peers

Shintaro Okazaki
Charles F. Hofacker United States
Choon Ling Sia Hong Kong
Hee‐Woong Kim South Korea
Xuequn Wang United States
Andrew J. Rohm United States
Andrew T. Stephen United Kingdom
Kai H. Lim Hong Kong
Mauricio Featherman United States
Dianne Cyr Canada
James Agarwal Canada
Charles F. Hofacker United States
Shintaro Okazaki
Citations per year, relative to Shintaro Okazaki Shintaro Okazaki (= 1×) peers Charles F. Hofacker

Countries citing papers authored by Shintaro Okazaki

Since Specialization
Citations

This map shows the geographic impact of Shintaro Okazaki's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Shintaro Okazaki with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Shintaro Okazaki more than expected).

Fields of papers citing papers by Shintaro Okazaki

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Shintaro Okazaki. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Shintaro Okazaki. The network helps show where Shintaro Okazaki may publish in the future.

Co-authorship network of co-authors of Shintaro Okazaki

This figure shows the co-authorship network connecting the top 25 collaborators of Shintaro Okazaki. A scholar is included among the top collaborators of Shintaro Okazaki based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Shintaro Okazaki. Shintaro Okazaki is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Grewal, Dhruv, Shintaro Okazaki, Abhijit Guha, & Yuping Liu–Thompkins. (2025). Generative AI: Delivering on the Promises and Understanding the Perils. Journal of Public Policy & Marketing. 44(3). 299–308. 1 indexed citations
2.
Taylor, Charles R. & Shintaro Okazaki. (2015). Do Global Brands Use Similar Executional Styles Across Cultures? A Comparison of U.S. and Japanese Television Advertising. Journal of Advertising. 44(3). 276–288. 41 indexed citations
3.
Okazaki, Shintaro, Silvia Sanz Blas, & José Alberto Castañeda García. (2015). Physicians' Adoption of Mobile Health Monitoring Systems in Spain: Competing Models and Impact of Prior Experience. Journal of electronic commerce research. 16(3). 194. 18 indexed citations
4.
Bello-Orgaz, Gema, et al.. (2014). Combining social-based data mining techniques to extract collective trends from twitter. Malaysian Journal of Computer Science. 27(2). 95–111. 18 indexed citations
5.
Okazaki, Shintaro, Ángeles Navarro, & Sara Campo. (2013). Cross-Media Integration of Qr Code: A Preliminary Exploration. Journal of electronic commerce research. 14(2). 137. 13 indexed citations
6.
Okazaki, Shintaro. (2013). LA PROPENSIÓN AL COTILLEO SOBRE LA TRANSMISIÓN DE INFORMACIÓN PROMOCIONAL EN LAS REDES SOCIALES. Universia business review. 3(39). 32–49. 2 indexed citations
7.
Okazaki, Shintaro, José Alberto Castañeda García, Silvia Sanz Blas, & Jörg Henseler. (2012). Factors Affecting Mobile-Based Diabetes Monitoring Adoption: Initial Responses from Japanese Physicians. Journal of Medical Internet Research. 14. 1 indexed citations
8.
Okazaki, Shintaro, et al.. (2012). El uso de los códigos QR en España. Distribución y consumo. 22(123). 46–62.
9.
Okazaki, Shintaro. (2011). TEACHING STUDENTS WHILE LEAKING PERSONAL INFORMATION: M-LEARING AND PRIVACY. 1659–1664. 1 indexed citations
10.
Okazaki, Shintaro, et al.. (2011). HOW TO ENGAGE STUDENTS IN YOUR MBA PROGRAM? UNIVERSITY MARKETING VIA SOCIAL NETWORKING SITES. 7193–7198. 1 indexed citations
11.
Okazaki, Shintaro, Ángeles Navarro, & Carolina López‐Nicolás. (2011). Assessing gender differences in ‘quick response’ code loyalty promotion acceptance. Service Industries Journal. 33(12). 1165–1177. 7 indexed citations
12.
Okazaki, Shintaro, et al.. (2011). Servicios turísticos a través del móvil: aplicaciones en marketing turístico. 2(110). 48–53. 1 indexed citations
13.
Suárez, Mónica Gómez & Shintaro Okazaki. (2009). Estimating Store Brand Shelf Space: A New Framework Using Neural Networks and Partial Least Squares. International Journal of Market Research. 51(2). 1–19. 13 indexed citations
14.
Okazaki, Shintaro. (2008). Exploring Experiential Value in Online Mobile Gaming Adoption. CyberPsychology & Behavior. 11(5). 619–622. 38 indexed citations
15.
Okazaki, Shintaro. (2005). New Perspectives on M-Commerce Research. Journal of electronic commerce research. 6(3). 160. 83 indexed citations
16.
Okazaki, Shintaro. (2005). External Search, Content Credibility and Intrinsic Gratifiers Influencing Attitude Toward Wireless Ads. ACR Asia-Pacific Advances. 7 indexed citations
17.
Okazaki, Shintaro, et al.. (2005). ¿Estandarización o localización?: Estrategias creativas online de las multinacionales japonesas. Dirección y Organización. 1 indexed citations
18.
Okazaki, Shintaro. (2004). Does Culture Matter?: Identifying Cross-national Dimensions in Japanese Multinationals' Product-based Websites. Electronic Markets. 14(1). 58–69. 29 indexed citations
19.
Okazaki, Shintaro & Javier Alonso Rivas. (2004). Beyond the Net. Journal of International Consumer Marketing. 16(1). 47–70. 4 indexed citations
20.
Okazaki, Shintaro, et al.. (2004). La investigación en España en comportamiento del consumidor (1989-2003). 44(68). 27–40. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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