Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies
if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the
same subfield and year (this is the minimum needed to enter the top 1%, not the average
within it), or reaches the top citation threshold in at least one of its specific research
topics.
Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands
2011655 citationsNina Michaelidou, Nikoletta‐Theofania Siamagka et al.Industrial Marketing Managementprofile →
Measuring Consumers’ Engagement With Brand-Related Social-Media Content
2016330 citationsBruno Schivinski, George Christodoulides et al.Journal of Advertising Researchprofile →
Peers — A (Enhanced Table)
Peers by citation overlap · career bar shows stage (early→late)
cites ·
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Countries citing papers authored by George Christodoulides
Since
Specialization
Citations
This map shows the geographic impact of George Christodoulides's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by George Christodoulides with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites George Christodoulides more than expected).
Fields of papers citing papers by George Christodoulides
This network shows the impact of papers produced by George Christodoulides. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by George Christodoulides. The network helps show where George Christodoulides may publish in the future.
Co-authorship network of co-authors of George Christodoulides
This figure shows the co-authorship network connecting the top 25 collaborators of George Christodoulides.
A scholar is included among the top collaborators of George Christodoulides based on the total number of
citations received by their joint publications. Widths of edges
represent the number of papers authors have co-authored together.
Node borders
signify the number of papers an author published with George Christodoulides. George Christodoulides is excluded from
the visualization to improve readability, since they are connected to all nodes in the network.
Chatzipanagiotou, Kalliopi, Cleopatra Veloutsou, & George Christodoulides. (2017). Managing the Consumer-Based Brand Equity Process Across Countries. ENLIGHTEN (Jurnal Bimbingan dan Konseling Islam).1 indexed citations
6.
Chatzipanagiotou, Kalliopi, Cleopatra Veloutsou, & George Christodoulides. (2016). The Consumer-Based Brand Equity Process: An fs/Qualitative Comparative Analysis Approach. ENLIGHTEN (Jurnal Bimbingan dan Konseling Islam).
Siamagka, Nikoletta‐Theofania & George Christodoulides. (2016). UNDERSTANDING CONSUMER BRAND FORGIVENESS. Research Portal (King's College London). 265–269.2 indexed citations
9.
Schivinski, Bruno, George Christodoulides, & Dariusz Dąbrowski. (2015). A scale to measure consumer’s engagement with social media brand-related content. Nottingham Trent University's Institutional Repository (Nottingham Trent Repository).1 indexed citations
Christodoulides, George, John W. Cadogan, Cleopatra Veloutsou, & Leslie de Chernatony. (2012). Revisiting brand equity: evidence from three European countries. BIROn (Birkbeck, University of London).3 indexed citations
12.
Leek, Sheena & George Christodoulides. (2012). A framework for generating brand value in B2B markets: The contributing role of functional and emotional components. Industrial Marketing Management. 414(1). 106–114.1 indexed citations
13.
Veloutsou, Cleopatra & George Christodoulides. (2011). European Study of Brand Equity. ENLIGHTEN (Jurnal Bimbingan dan Konseling Islam).1 indexed citations
Christodoulides, George, Cleopatra Veloutsou, Colin Jevons, Leslie de Chernatony, & Nicolas Papadopoulos. (2010). Contemporary Issues in Brand Research.6 indexed citations
18.
Christodoulides, George & Leslie de Chernatony. (2010). Consumer-based brand equity conceptualization and measurement: a literature review. International Journal of Research in Marketing. 52(1). 43–66.36 indexed citations
Christodoulides, George & Cleopatra Veloutsou. (2009). The Impact of Self Congruity and Brand Relationships on Brand Equity Facets. ENLIGHTEN (Jurnal Bimbingan dan Konseling Islam).4 indexed citations
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive
bibliographic database. While OpenAlex provides broad and valuable coverage of the global
research landscape, it—like all bibliographic datasets—has inherent limitations. These include
incomplete records, variations in author disambiguation, differences in journal indexing, and
delays in data updates. As a result, some metrics and network relationships displayed in
Rankless may not fully capture the entirety of a scholar's output or impact.