George Christodoulides

66 papers receiving 4.1k citations

Hit Papers

Usage, barriers and measurement of social media marketing...201120262016202120112016200400600

Peers

George Christodoulides
Comparison fields: 5 of 97
  • Sociology and Political Science 3.0k
  • Marketing 2.7k
  • Organizational Behavior and Human Resource Management 1.2k
  • Information Systems and Management 1.1k
  • Strategy and Management 613
Replace Cleopatra Veloutsou with:
Cleopatra Veloutsou United Kingdom
Biljana Jurić New Zealand
Amanda J. Broderick United Kingdom
Amna Kirmani United States
Jyh‐Shen Chiou Taiwan
Vikas Kumar India
Vanitha Swaminathan United States
James Agarwal Canada
Zeynep Gürhan‐Canlı Türkiye
Jodie Conduit Australia
George Christodoulides relative to Cleopatra Veloutsou United Kingdom Cleopatra Veloutsou's profile →
Citations per field
00.5×1.5×
Cleopatra Veloutsou · 1×
Citations per year

Countries citing papers authored by George Christodoulides

Since Specialization
Citations

This map shows the geographic impact of George Christodoulides's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by George Christodoulides with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites George Christodoulides more than expected).

Fields of papers citing papers by George Christodoulides

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by George Christodoulides. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by George Christodoulides. The network helps show where George Christodoulides may publish in the future.

Co-authorship network of co-authors of George Christodoulides

This figure shows the co-authorship network connecting the top 25 collaborators of George Christodoulides. A scholar is included among the top collaborators of George Christodoulides based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with George Christodoulides. George Christodoulides is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
#WorkIndexed citations
1 6
2 9
3 19
4 5
5 36
6
Managing the Consumer-Based Brand Equity Process Across Countries
1
7 9
8
The Consumer-Based Brand Equity Process: An fs/Qualitative Comparative Analysis Approach
0
9 1
10
Revisiting brand equity: evidence from three European countries
3
11
A framework for generating brand value in B2B markets: The contributing role of functional and emotional components
1
12
European Study of Brand Equity
1
13 55
14 41
15 118
16
Consumer-based brand equity conceptualization and measurement: a literature review
36
17
Contemporary Issues in Brand Research
6
18
The Impact of Self Congruity and Brand Relationships on Brand Equity Facets
4
19 32
20 137

About George Christodoulides

George Christodoulides is a scholar working on Marketing, Tourism, Leisure and Hospitality Management and Information Systems and Management, having authored 68 papers that have together received 4.5k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (48 papers), Digital Marketing and Social Media (42 papers) and Customer Service Quality and Loyalty (16 papers). The work is most often cited by research in Marketing (2.7k citations), Information Systems and Management (1.1k citations) and Organizational Behavior and Human Resource Management (1.2k citations). George Christodoulides has collaborated with scholars based in United Kingdom, United Arab Emirates and United States. Frequent co-authors include Nina Michaelidou, Leslie de Chernatony, Nikoletta‐Theofania Siamagka, Sheena Leek, Cleopatra Veloutsou, Bruno Schivinski, Dariusz Dąbrowski, Colin Jevons, Kalliopi Chatzipanagiotou and Αναστασία Σταθοπούλου. Their work appears in journals such as Journal of Business Research, Journal of Travel Research and Industrial Marketing Management.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2026