Marie‐Odile Richard

5.8k total citations · 5 hit papers
45 papers, 4.3k citations indexed

About

Marie‐Odile Richard is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Marie‐Odile Richard has authored 45 papers receiving a total of 4.3k indexed citations (citations by other indexed papers that have themselves been cited), including 31 papers in Marketing, 27 papers in Sociology and Political Science and 16 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Marie‐Odile Richard's work include Consumer Behavior in Brand Consumption and Identification (28 papers), Digital Marketing and Social Media (24 papers) and Customer Service Quality and Loyalty (16 papers). Marie‐Odile Richard is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (28 papers), Digital Marketing and Social Media (24 papers) and Customer Service Quality and Loyalty (16 papers). Marie‐Odile Richard collaborates with scholars based in Canada, United States and United Kingdom. Marie‐Odile Richard's co-authors include Michel Laroche, Mohammad Reza Habibi, Ramesh Sankaranarayanan, Arash H. Zadeh, Nick Hajli, Marcelo Vinhal Nepomuceno, Julian Sims, Ebrahim Mazaheri, Yichuan Wang and Mina Tajvidi and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and International Journal of Information Management.

In The Last Decade

Marie‐Odile Richard

41 papers receiving 4.0k citations

Hit Papers

The effects of social media based brand communities on br... 2012 2026 2016 2021 2012 2012 2016 2014 2018 200 400 600
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty
    2012 650 citations Michel Laroche, Mohammad Reza Habibi et al. Computers in Human Behavior profile →
  2. To be or not to be in social media: How brand loyalty is affected by social media?
    2012 581 citations Michel Laroche, Mohammad Reza Habibi et al. International Journal of Information Management profile →
  3. A social commerce investigation of the role of trust in a social networking site on purchase intentions
    2016 450 citations Nick Hajli, Julian Sims et al. Journal of Business Research profile →
  4. The roles of brand community and community engagement in building brand trust on social media
    2014 382 citations Mohammad Reza Habibi, Michel Laroche et al. Computers in Human Behavior profile →
  5. Brand co-creation through social commerce information sharing: The role of social media
    2018 250 citations Marie‐Odile Richard et al. Journal of Business Research profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Marie‐Odile Richard Canada 26 3.3k 2.3k 1.7k 1.1k 419 45 4.3k
Andrew J. Rohm United States 27 2.7k 0.8× 1.6k 0.7× 1.5k 0.9× 649 0.6× 418 1.0× 34 3.9k
Biljana Jurić New Zealand 10 4.3k 1.3× 3.2k 1.4× 1.4k 0.8× 1.9k 1.7× 418 1.0× 17 5.4k
Khaldoon Nusair United States 28 2.6k 0.8× 1.9k 0.8× 1.5k 0.9× 1.1k 1.0× 182 0.4× 65 3.7k
Paul Harrigan Australia 32 2.7k 0.8× 1.6k 0.7× 1.2k 0.7× 965 0.9× 396 0.9× 74 3.8k
Shintaro Okazaki Spain 40 3.0k 0.9× 2.0k 0.8× 1.7k 1.0× 742 0.7× 424 1.0× 106 4.6k
Sonja Gensler Germany 19 3.1k 1.0× 2.4k 1.0× 1.1k 0.7× 956 0.9× 502 1.2× 47 4.5k
Yu‐Hui Fang Taiwan 23 2.2k 0.7× 1.5k 0.7× 1.7k 1.0× 1.1k 1.0× 535 1.3× 40 3.5k
Carla Ruíz Mafé Spain 32 2.3k 0.7× 1.6k 0.7× 1.6k 0.9× 897 0.8× 204 0.5× 108 3.3k
George Christodoulides United Kingdom 35 3.0k 0.9× 2.7k 1.2× 1.1k 0.6× 1.2k 1.1× 423 1.0× 68 4.5k
Kem Z.K. Zhang China 30 2.6k 0.8× 1.3k 0.6× 1.7k 1.0× 603 0.5× 352 0.8× 56 3.7k

Countries citing papers authored by Marie‐Odile Richard

Since Specialization
Citations

This map shows the geographic impact of Marie‐Odile Richard's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Marie‐Odile Richard with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Marie‐Odile Richard more than expected).

Fields of papers citing papers by Marie‐Odile Richard

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Marie‐Odile Richard. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Marie‐Odile Richard. The network helps show where Marie‐Odile Richard may publish in the future.

Co-authorship network of co-authors of Marie‐Odile Richard

This figure shows the co-authorship network connecting the top 25 collaborators of Marie‐Odile Richard. A scholar is included among the top collaborators of Marie‐Odile Richard based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Marie‐Odile Richard. Marie‐Odile Richard is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Laroche, Michel, et al.. (2025). Cultural Drivers of Vice–Virtue Preferences: The Role of Justification and Trait Self‐Control. Psychology and Marketing. 42(12). 3176–3189.
2.
Petrescu, Maria, et al.. (2024). Technology emancipative and traditionalist value in cross-cultural market segmentation. International Journal of Information Management. 81. 102868–102868. 1 indexed citations
3.
Petrescu, Maria, Aidin Namin, & Marie‐Odile Richard. (2023). Technology within cultures: Segmenting the wired consumers in Canada, France, and the USA. Journal of Business Research. 164. 113972–113972. 8 indexed citations
4.
Bartikowski, Boris, Marie‐Odile Richard, & Heribert Gierl. (2023). Fit or misfit of culture in marketing communication? Development of the culture-ladenness fit index. Journal of Business Research. 167. 114191–114191. 3 indexed citations
5.
Richard, Marie‐Odile, et al.. (2023). Shooting for the stars: What are the topics of reviews that affect star ratings?. Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration. 41(2). 287–302. 2 indexed citations
6.
Laroche, Michel, et al.. (2021). What is this accent? Effects of accent and language in international advertising contexts. International Journal of Consumer Studies. 46(4). 1209–1222. 7 indexed citations
7.
Laroche, Michel, et al.. (2021). Hofstede's individual-level indulgence dimension: Scale development and validation. Journal of Retailing and Consumer Services. 62. 102640–102640. 44 indexed citations
8.
Bartikowski, Boris, Heribert Gierl, Marie‐Odile Richard, & Fernando Fastoso. (2021). Multiple mental categorizations of culture-laden website design. Journal of Business Research. 141. 40–49. 13 indexed citations
9.
Habibi, Mohammad Reza, Michel Laroche, & Marie‐Odile Richard. (2016). Testing an extended model of consumer behavior in the context of social media-based brand communities. Computers in Human Behavior. 62. 292–302. 89 indexed citations
10.
Hajli, Nick, Julian Sims, Arash H. Zadeh, & Marie‐Odile Richard. (2016). A social commerce investigation of the role of trust in a social networking site on purchase intentions. Journal of Business Research. 71. 133–141. 450 indexed citations breakdown →
11.
Richard, Marie‐Odile & Jean‐Charles Chebat. (2015). Modeling online consumer behavior: Preeminence of emotions and moderating influences of need for cognition and optimal stimulation level. Journal of Business Research. 69(2). 541–553. 108 indexed citations
12.
Habibi, Mohammad Reza, Michel Laroche, & Marie‐Odile Richard. (2014). The roles of brand community and community engagement in building brand trust on social media. Computers in Human Behavior. 37. 152–161. 382 indexed citations breakdown →
13.
Richard, Marie‐Odile, et al.. (2013). Understanding consumer's brand categorization across three countries: Application of fuzzy rule-based classification. Journal of Business Research. 67(3). 278–287. 5 indexed citations
14.
Mazaheri, Ebrahim, Marie‐Odile Richard, & Michel Laroche. (2012). The role of emotions in online consumer behavior: a comparison of search, experience, and credence services. Journal of Services Marketing. 26(7). 535–550. 76 indexed citations
15.
Mazaheri, Ebrahim, Marie‐Odile Richard, & Michel Laroche. (2011). The Impact of Emotions on Customers’ Perception of Website Atmospheric Cues: an Empirical Cross-Cultural Investigation. ACR North American Advances.
16.
Richard, Marie‐Odile & Michel Laroche. (2011). Neuromarketing: exploring the brain of the consumer - Leon Zurawicki. International Journal of Market Research. 53(2). 289–289.
17.
Mazaheri, Ebrahim, Marie‐Odile Richard, & Michel Laroche. (2010). Investigating the Moderating Impact of Hedonism on Online Consumer Behavior. Journal of Global Academy of Marketing Science. 20(2). 123–134. 37 indexed citations
18.
Laroche, Michel, Marcelo Vinhal Nepomuceno, & Marie‐Odile Richard. (2010). How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories?. Journal of Consumer Marketing. 27(3). 197–210. 59 indexed citations
19.
Laroche, Michel, Frank Pons, & Marie‐Odile Richard. (2009). The Role of Language in Ethnic Identity Measurement: A Multitrait-Multimethod Approach to Construct Validation. The Journal of Social Psychology. 149(4). 513–540. 25 indexed citations
20.
Richard, Marie‐Odile, et al.. (2004). A model of consumer web navigational behavior: conceptual development and application. Journal of Business Research. 58(8). 1019–1029. 148 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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