Robert W. Shoemaker

1.9k total citations
26 papers, 1.5k citations indexed

About

Robert W. Shoemaker is a scholar working on Marketing, Economics and Econometrics and Sociology and Political Science. According to data from OpenAlex, Robert W. Shoemaker has authored 26 papers receiving a total of 1.5k indexed citations (citations by other indexed papers that have themselves been cited), including 18 papers in Marketing, 8 papers in Economics and Econometrics and 4 papers in Sociology and Political Science. Recurrent topics in Robert W. Shoemaker's work include Consumer Market Behavior and Pricing (15 papers), Consumer Retail Behavior Studies (9 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers). Robert W. Shoemaker is often cited by papers focused on Consumer Market Behavior and Pricing (15 papers), Consumer Retail Behavior Studies (9 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers). Robert W. Shoemaker collaborates with scholars based in United States and United Kingdom. Robert W. Shoemaker's co-authors include Kapil Bawa, Scott A. Neslin, Imran S. Currim, Aradhna Krishna, Joseph B. Kadane, Richard Staelin, Cameron R. Peterson and Rex V. Brown and has published in prestigious journals such as Journal of the American Statistical Association, Journal of Marketing and Journal of Marketing Research.

In The Last Decade

Robert W. Shoemaker

24 papers receiving 1.3k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Robert W. Shoemaker United States 15 1.3k 324 286 252 227 26 1.5k
Karen Gedenk Germany 10 1.2k 0.9× 271 0.8× 285 1.0× 300 1.2× 116 0.5× 24 1.4k
Caroline Henderson United States 8 553 0.4× 170 0.5× 174 0.6× 196 0.8× 157 0.7× 11 874
K. N. Rajendran United States 7 627 0.5× 214 0.7× 86 0.3× 148 0.6× 156 0.7× 9 769
André Bonfrer United States 12 619 0.5× 234 0.7× 108 0.4× 150 0.6× 108 0.5× 26 811
Eunkyu Lee United States 15 784 0.6× 253 0.8× 109 0.4× 166 0.7× 175 0.8× 20 1.1k
Vincent R. Nijs United States 10 690 0.5× 309 1.0× 78 0.3× 118 0.5× 229 1.0× 20 870
Marco Bertini Spain 15 556 0.4× 150 0.5× 103 0.4× 145 0.6× 83 0.4× 46 765
Minakshi Trivedi United States 14 578 0.4× 140 0.4× 124 0.4× 185 0.7× 69 0.3× 26 785
Rex Yuxing Du United States 13 464 0.4× 139 0.4× 130 0.5× 236 0.9× 84 0.4× 23 728
Michaela Draganska United States 14 655 0.5× 367 1.1× 41 0.1× 153 0.6× 110 0.5× 26 837

Countries citing papers authored by Robert W. Shoemaker

Since Specialization
Citations

This map shows the geographic impact of Robert W. Shoemaker's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Robert W. Shoemaker with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Robert W. Shoemaker more than expected).

Fields of papers citing papers by Robert W. Shoemaker

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Robert W. Shoemaker. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Robert W. Shoemaker. The network helps show where Robert W. Shoemaker may publish in the future.

Co-authorship network of co-authors of Robert W. Shoemaker

This figure shows the co-authorship network connecting the top 25 collaborators of Robert W. Shoemaker. A scholar is included among the top collaborators of Robert W. Shoemaker based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Robert W. Shoemaker. Robert W. Shoemaker is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Shoemaker, Robert W.. (1992). Data acquisition for the twenty-first century with a brief look at the Nyquist sampling theorem. 2 indexed citations
2.
Krishna, Aradhna, Imran S. Currim, & Robert W. Shoemaker. (1991). Consumer Perceptions of Promotional Activity. Journal of Marketing. 55(2). 4–16. 156 indexed citations
3.
Currim, Imran S. & Robert W. Shoemaker. (1990). Is television advertising being placed to reach product users?. Marketing Letters. 1(3). 209–220. 7 indexed citations
4.
Neslin, Scott A. & Robert W. Shoemaker. (1989). An Alternative Explanation for Lower Repeat Rates after Promotion Purchases. Journal of Marketing Research. 26(2). 205–205. 53 indexed citations
5.
Bawa, Kapil & Robert W. Shoemaker. (1989). Analyzing Incremental Sales from a Direct Mail Coupon Promotion. Journal of Marketing. 53(3). 66–66. 51 indexed citations
6.
Neslin, Scott A. & Robert W. Shoemaker. (1989). An Alternative Explanation for Lower Repeat Rates after Promotion Purchases. Journal of Marketing Research. 26(2). 205–213. 139 indexed citations
7.
Bawa, Kapil & Robert W. Shoemaker. (1987). The Coupon-Prone Consumer: Some Findings Based on Purchase Behavior across Product Classes. Journal of Marketing. 51(4). 99–110. 231 indexed citations
8.
Bawa, Kapil & Robert W. Shoemaker. (1987). The Effects of a Direct Mail Coupon on Brand Choice Behavior. Journal of Marketing Research. 24(4). 370–376. 198 indexed citations
9.
Bawa, Kapil & Robert W. Shoemaker. (1987). The Coupon-Prone Consumer: Some Findings Based on Purchase Behavior across Product Classes. Journal of Marketing. 51(4). 99–99. 109 indexed citations
10.
Bawa, Kapil & Robert W. Shoemaker. (1987). The Effects of a Direct Mail Coupon on Brand Choice Behavior. Journal of Marketing Research. 24(4). 370–370. 88 indexed citations
11.
Bawa, Kapil & Robert W. Shoemaker. (1986). An Examination of Consistency in Coupon Usage By Households Across Product Classes. ACR North American Advances. 3 indexed citations
12.
Shoemaker, Robert W.. (1986). Comment on "Dynamics of Price Elasticity and Brand Life Cycles: An Empirical Study". Journal of Marketing Research. 23(1). 78–78. 5 indexed citations
13.
Shoemaker, Robert W., et al.. (1985). Relating Coupon Redemption Rates to Past Purchasing of the Brand. Journal of Advertising Research. 25(5). 40–47. 13 indexed citations
14.
Neslin, Scott A. & Robert W. Shoemaker. (1983). A Model for Evaluating the Profitability of Coupon Promotions. Marketing Science. 2(4). 361–388. 90 indexed citations
15.
Neslin, Scott A. & Robert W. Shoemaker. (1983). Using a Natural Experiment to Estimate Price Elasticity: The 1974 Sugar Shortage and the Ready-to-Eat Cereal Market. Journal of Marketing. 47(1). 44–57. 32 indexed citations
16.
Neslin, Scott A. & Robert W. Shoemaker. (1983). Using a Natural Experiment to Estimate Price Elasticity: The 1974 Sugar Shortage and the Ready-to-Eat Cereal Market. Journal of Marketing. 47(1). 44–44. 10 indexed citations
17.
Shoemaker, Robert W., et al.. (1977). Relation of Brand Choice to Purchase Frequency. Journal of Marketing Research. 14(4). 458–458. 12 indexed citations
18.
Shoemaker, Robert W., et al.. (1977). Relation of Brand Choice to Purchase Frequency. Journal of Marketing Research. 14(4). 458–468. 25 indexed citations
19.
Shoemaker, Robert W., et al.. (1976). Decision Analysis: An Overview.. Journal of the American Statistical Association. 71(354). 528–528. 17 indexed citations
20.
Shoemaker, Robert W., et al.. (1975). Behavioral Changes in the Trial of New Products. Journal of Consumer Research. 2(2). 104–104. 40 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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