Robert C. Blattberg

9.3k total citations · 3 hit papers
64 papers, 6.4k citations indexed

About

Robert C. Blattberg is a scholar working on Marketing, Economics and Econometrics and Management Science and Operations Research. According to data from OpenAlex, Robert C. Blattberg has authored 64 papers receiving a total of 6.4k indexed citations (citations by other indexed papers that have themselves been cited), including 38 papers in Marketing, 14 papers in Economics and Econometrics and 12 papers in Management Science and Operations Research. Recurrent topics in Robert C. Blattberg's work include Consumer Market Behavior and Pricing (33 papers), Economics of Agriculture and Food Markets (9 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers). Robert C. Blattberg is often cited by papers focused on Consumer Market Behavior and Pricing (33 papers), Economics of Agriculture and Food Markets (9 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers). Robert C. Blattberg collaborates with scholars based in United States, Canada and Israel. Robert C. Blattberg's co-authors include Scott A. Neslin, Nicholas J. Gonedes, John Deighton, Edward J. Fox, Subrata K. Sen, Stephen J. Hoch, Richard A. Briesch, Jacquelyn S. Thomas, Gary D. Eppen and Edward C. Malthouse and has published in prestigious journals such as Journal of the American Statistical Association, Journal of Marketing and Econometrica.

In The Last Decade

Robert C. Blattberg

61 papers receiving 5.5k citations

Hit Papers

Sales Promotion: Concepts, Methods and Strategies 1974 2026 1991 2008 1990 1974 1989 200 400 600

Peers

Robert C. Blattberg
Comparison fields: 5 of 133
  • Marketing 4.3k
  • Economics and Econometrics 1.8k
  • Organizational Behavior and Human Resource Management 1.3k
  • Management Science and Operations Research 1.2k
  • Sociology and Political Science 852
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Citations per field, relative to Robert C. Blattberg
Robert C. Blattberg · 1×
Citations per year, relative to Robert C. Blattberg
Robert C. Blattberg · 1×

Countries citing papers authored by Robert C. Blattberg

Since Specialization
Citations

This map shows the geographic impact of Robert C. Blattberg's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Robert C. Blattberg with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Robert C. Blattberg more than expected).

Fields of papers citing papers by Robert C. Blattberg

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Robert C. Blattberg. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Robert C. Blattberg. The network helps show where Robert C. Blattberg may publish in the future.

Co-authorship network of co-authors of Robert C. Blattberg

This figure shows the co-authorship network connecting the top 25 collaborators of Robert C. Blattberg. A scholar is included among the top collaborators of Robert C. Blattberg based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Robert C. Blattberg. Robert C. Blattberg is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
# Work Indexed citations
1 108
2 82
3
Manage marketing by the customer equity test.
109
4
The Marketing Information Revolution
145
5 1
6 6
7 96
8 9
9 17
10 130
11 1
12 14
13 5
14
Discussant's Comments
57
15 1
16
Who Is the Deal Prone Consumer
3
17 0
18
The Economy in transition
7
19 77
20 25

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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