Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies
if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the
same subfield and year (this is the minimum needed to enter the top 1%, not the average
within it), or reaches the top citation threshold in at least one of its specific research
topics.
A Theory of Regret Regulation 1.0
2007725 citationsMarcel Zeelenberg, Rik PietersJournal of Consumer Psychologyprofile →
Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects
2004700 citationsRik Pieters, Michel WedelJournal of Marketingprofile →
Angry Customers don't Come Back, They Get Back: The Experience and Behavioral Implications of Anger and Dissatisfaction in Services
2003678 citationsRik Pieters, Marcel Zeelenberg et al.Journal of the Academy of Marketing Scienceprofile →
This map shows the geographic impact of Rik Pieters's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rik Pieters with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rik Pieters more than expected).
This network shows the impact of papers produced by Rik Pieters. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Rik Pieters. The network helps show where Rik Pieters may publish in the future.
Co-authorship network of co-authors of Rik Pieters
This figure shows the co-authorship network connecting the top 25 collaborators of Rik Pieters.
A scholar is included among the top collaborators of Rik Pieters based on the total number of
citations received by their joint publications. Widths of edges
represent the number of papers authors have co-authored together.
Node borders
signify the number of papers an author published with Rik Pieters. Rik Pieters is excluded from
the visualization to improve readability, since they are connected to all nodes in the network.
Pieters, Rik, et al.. (2016). The Pursuit of Happiness and Quest For Wealth: Do Materialists Really Save Less and Borrow More, and If So Why?. ACR North American Advances.1 indexed citations
5.
Pieters, Rik, et al.. (2011). When Creativity Meets Repetition: Frequency Effects Depend on Exposure Duration. ACR North American Advances.1 indexed citations
Lans, Ralf van der, Rik Pieters, & Michel Wedel. (2009). Competitive Brand Salience. Tilburg University Research Portal.2 indexed citations
9.
Vale, Rita Coelho do, Rik Pieters, & Marcel Zeelenberg. (2008). Sneaky Small Sins Flying Under the Radar: Package Sizes and Consumption Self-Regulation. ACR North American Advances.6 indexed citations
10.
Wedel, Michel & Rik Pieters. (2008). Visual Marketing: From Attention to Action.155 indexed citations
Zeelenberg, Marcel & Rik Pieters. (2004). Beyond valence in customer dissatisfaction: A review and new findings on behavioral responses to regret and disappointment in failed services. Tilburg University Research Portal.40 indexed citations
13.
Pieters, Rik, et al.. (2003). Angry Customers don't Come Back, They Get Back: The Experience and Behavioral Implications of Anger and Dissatisfaction in Services. Journal of the Academy of Marketing Science. 31(4). 377–393.678 indexed citations breakdown →
14.
Wedel, Michel, et al.. (2002). The influence of moment-to-moment pleasantness and informativeness on zapping TV commercials: A functional data and survival analysis approach. Advances in consumer research. 29(1). 57–58.4 indexed citations
15.
Phillips, Diane M., Hans Baumgartner, & Rik Pieters. (1999). Influence in the Evolving Citation Network of the Journal of Consumer Research. Advances in consumer research. 26(1). 203–210.15 indexed citations
16.
Pieters, Rik & Henry S.J. Robben. (1998). Beyond the HorseS Mouth: Exploring Acquisition and Exchange Utility in Gift Evaluation. Data Archiving and Networked Services (DANS). 163–169.12 indexed citations
17.
Pieters, Rik, et al.. (1997). The Effect of Time Pressure and Task Motivation on Visual Attention to Brands. Advances in consumer research. 24. 281–287.16 indexed citations
18.
Pieters, Rik, et al.. (1995). Visual Attention to Advertising: the Impact of Motivation and Repetition. Advances in consumer research. 23. 242–248.35 indexed citations
19.
Pieters, Rik & Rami Zwick. (1993). Hindsight Bias in the Context of a Consumption Experience. ACR European Advances.9 indexed citations
20.
Pieters, Rik. (1993). A Control View on the Behavior of Consumers: Turning the Triangle. ACR European Advances.10 indexed citations
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive
bibliographic database. While OpenAlex provides broad and valuable coverage of the global
research landscape, it—like all bibliographic datasets—has inherent limitations. These include
incomplete records, variations in author disambiguation, differences in journal indexing, and
delays in data updates. As a result, some metrics and network relationships displayed in
Rankless may not fully capture the entirety of a scholar's output or impact.