Rik Pieters
- Marketing top 0.02%
- Sociology and Political Science top 0.1%
- Social Psychology top 0.1%
- Organizational Behavior and Human Resource Management top 0.2%
- Cognitive Neuroscience top 1%
- Co-authors
- Marcel ZeelenbergMichel WedelHans BaumgartnerNiels van de VenRichard P. BagozziTammo H.A. BijmoltLuk WarlopRajeev Batra
- Topics
- Consumer Behavior in Brand Consumption and Identification (61 papers)Consumer Market Behavior and Pricing (23 papers)Behavioral Health and Interventions (21 papers)
- Journals
- Journal of Personality and Social PsychologyJournal of the American Statistical AssociationJournal of Marketing
- Partner nations
- NetherlandsUnited StatesBelgium
In The Last Decade
Rik Pieters
150 papers receiving 14.9k citations
Hit Papers
Peers
Comparison fields: 5 of 182
- Marketing 7.2k
- Sociology and Political Science 5.4k
- Social Psychology 3.7k
- Organizational Behavior and Human Resource Management 2.9k
- Cognitive Neuroscience 1.8k
Countries citing papers authored by Rik Pieters
This map shows the geographic impact of Rik Pieters's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rik Pieters with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rik Pieters more than expected).
Fields of papers citing papers by Rik Pieters
This network shows the impact of papers produced by Rik Pieters. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Rik Pieters. The network helps show where Rik Pieters may publish in the future.
Co-authorship network of co-authors of Rik Pieters
This figure shows the co-authorship network connecting the top 25 collaborators of Rik Pieters. A scholar is included among the top collaborators of Rik Pieters based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Rik Pieters. Rik Pieters is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 5 | |
| 2 | 2 | |
| 3 | 30 | |
| 4 | 22 | |
| 5 | The Pursuit of Happiness and Quest For Wealth: Do Materialists Really Save Less and Borrow More, and If So Why? | 1 |
| 6 | When Creativity Meets Repetition: Frequency Effects Depend on Exposure Duration | 1 |
| 7 | 298 | |
| 8 | Competitive Brand Salience | 2 |
| 9 | Visual Marketing: From Attention to Action | 155 |
| 10 | Sneaky Small Sins Flying Under the Radar: Package Sizes and Consumption Self-Regulation | 6 |
| 11 | 106 | |
| 12 | 288 | |
| 13 | 40 | |
| 14 | Beyond valence in customer dissatisfaction: A review and new findings on behavioral responses to regret and disappointment in failed services | 40 |
| 15 | The influence of moment-to-moment pleasantness and informativeness on zapping TV commercials: A functional data and survival analysis approach | 4 |
| 16 | Beyond the HorseS Mouth: Exploring Acquisition and Exchange Utility in Gift Evaluation | 12 |
| 17 | The Effect of Time Pressure and Task Motivation on Visual Attention to Brands | 16 |
| 18 | Visual Attention to Advertising: the Impact of Motivation and Repetition | 35 |
| 19 | A Control View on the Behavior of Consumers: Turning the Triangle | 10 |
| 20 | Hindsight Bias in the Context of a Consumption Experience | 9 |
About Rik Pieters
Rik Pieters is a scholar working on General Decision Sciences, Marketing and Applied Psychology, having authored 153 papers that have together received 16.3k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (61 papers), Consumer Market Behavior and Pricing (23 papers) and Behavioral Health and Interventions (21 papers). The work is most often cited by research in Marketing (7.2k citations), General Decision Sciences (1.2k citations) and Applied Psychology (1.7k citations). Rik Pieters has collaborated with scholars based in Netherlands, United States and Belgium. Frequent co-authors include Marcel Zeelenberg, Michel Wedel, Hans Baumgartner, Niels van de Ven, Richard P. Bagozzi, Tammo H.A. Bijmolt, Luk Warlop, Rajeev Batra, Edward Rosbergen and Thales Teixeira. Their work appears in journals such as Journal of Personality and Social Psychology, Journal of the American Statistical Association and Journal of Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.