Thales Teixeira
- Marketing top 2%
- Sociology and Political Science top 5%
- Experimental and Cognitive Psychology top 10%
- Social Psychology top 10%
- Literature and Literary Theory top 5%
- Co-authors
- Michel WedelRik PietersJūra LiaukonytėKenneth C. WilburRosalind W. PicardRana el KalioubySavannah Wei ShiXuan Liu
- Topics
- Consumer Market Behavior and Pricing (9 papers)Consumer Behavior in Brand Consumption and Identification (8 papers)Digital Marketing and Social Media (7 papers)
- Partner nations
- United StatesNetherlands
In The Last Decade
Thales Teixeira
23 papers receiving 744 citations
Peers
Comparison fields: 5 of 77
- Marketing 487
- Sociology and Political Science 431
- Experimental and Cognitive Psychology 117
- Social Psychology 98
- Literature and Literary Theory 96
Countries citing papers authored by Thales Teixeira
This map shows the geographic impact of Thales Teixeira's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Thales Teixeira with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Thales Teixeira more than expected).
Fields of papers citing papers by Thales Teixeira
This network shows the impact of papers produced by Thales Teixeira. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Thales Teixeira. The network helps show where Thales Teixeira may publish in the future.
Co-authorship network of co-authors of Thales Teixeira
This figure shows the co-authorship network connecting the top 25 collaborators of Thales Teixeira. A scholar is included among the top collaborators of Thales Teixeira based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Thales Teixeira. Thales Teixeira is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 24 | |
| 2 | 82 | |
| 3 | 7 | |
| 4 | Airbnb, Etsy, Uber: Acquiring the First Thousand Customers | 3 |
| 5 | 2 | |
| 6 | Airbnb, Etsy, Uber: Growing from One Thousand to One Million Customers | 3 |
| 7 | Zalora Philippines: From Growth to Profitability | 0 |
| 8 | 113 | |
| 9 | Why, When, and How Much to Entertain Consumers in Advertisements? | 9 |
| 10 | Managing Multi-Media Audiences at WHDH (Boston) | 1 |
| 11 | The Rising Cost of Consumer Attention: Why You Should Care, and What You Can Do about It | 30 |
| 12 | 87 | |
| 13 | 4 | |
| 14 | How to Profit from 'Lean Advertising' | 6 |
| 15 | Optimizing the Amount of Entertainment in Advertising | 2 |
| 16 | 23 | |
| 17 | Mekanism: Engineering Viral Marketing | 1 |
| 18 | 3 | |
| 19 | 296 | |
| 20 | 121 |
About Thales Teixeira
Thales Teixeira is a scholar working on Marketing, Business and International Management and Strategy and Management, having authored 26 papers that have together received 833 indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (9 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Digital Marketing and Social Media (7 papers). The work is most often cited by research in Marketing (487 citations), Information Systems and Management (80 citations) and Sociology and Political Science (431 citations). Thales Teixeira has collaborated with scholars based in United States and Netherlands. Frequent co-authors include Michel Wedel, Rik Pieters, Jūra Liaukonytė, Kenneth C. Wilbur, Rosalind W. Picard, Rana el Kaliouby, Savannah Wei Shi, Xuan Liu, Horst Stipp and Kris Ferreira. Their work appears in journals such as Journal of Marketing, Journal of Marketing Research and Marketing Science.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.