Rajeev Batra
About
Rajeev Batra is a scholar working on Marketing, Sociology and Political Science and Social Psychology.
According to data from OpenAlex, Rajeev Batra has authored 72 papers receiving a total of 11.7k indexed citations (citations by other indexed papers that have themselves been cited), including 51 papers in Marketing, 29 papers in Sociology and Political Science and 20 papers in Social Psychology. Recurrent topics in Rajeev Batra’s work include Consumer Behavior in Brand Consumption and Identification (46 papers), Digital Marketing and Social Media (17 papers) and Cultural Differences and Values (17 papers). Rajeev Batra is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (46 papers), Digital Marketing and Social Media (17 papers) and Cultural Differences and Values (17 papers). Rajeev Batra collaborates with scholars based in United States, China and The Netherlands. Rajeev Batra's co-authors include Jan‐Benedict E.M. Steenkamp, Dana L. Alden, Lynn R. Kahle, Aaron Ahuvia and Michael L. Ray and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.
In The Last Decade
Fields of papers citing papers by Rajeev Batra
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers citing the papers produced by Rajeev Batra. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Rajeev Batra may publish in the future.
Countries citing papers authored by Rajeev Batra
Since SpecializationCitations
This map shows the geographic impact of Rajeev Batra's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rajeev Batra with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rajeev Batra more than expected).
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