Ram C. Rao

3.0k total citations
65 papers, 2.2k citations indexed

About

Ram C. Rao is a scholar working on Marketing, Economics and Econometrics and Strategy and Management. According to data from OpenAlex, Ram C. Rao has authored 65 papers receiving a total of 2.2k indexed citations (citations by other indexed papers that have themselves been cited), including 49 papers in Marketing, 31 papers in Economics and Econometrics and 30 papers in Strategy and Management. Recurrent topics in Ram C. Rao's work include Consumer Market Behavior and Pricing (45 papers), Digital Platforms and Economics (25 papers) and Merger and Competition Analysis (23 papers). Ram C. Rao is often cited by papers focused on Consumer Market Behavior and Pricing (45 papers), Digital Platforms and Economics (25 papers) and Merger and Competition Analysis (23 papers). Ram C. Rao collaborates with scholars based in United States, Canada and China. Ram C. Rao's co-authors include Rajiv Lal, W. Steven Perkins, B. P. S. Murthi, Frank M. Bass, Dipak C. Jain, Vineet Padmanabhan, Giles D’Souza, Norris I. Bruce, Nanda Kumar and David P. Rutenberg and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research.

In The Last Decade

Ram C. Rao

64 papers receiving 2.0k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Ram C. Rao United States	26	1.4k	750	707	707	327	65	2.2k
K. Sudhir United States	28	1.8k 1.3×	1.1k 1.5×	926 1.3×	587 0.8×	347 1.1×	96	2.7k
Ganesh Iyer United States	22	1.6k 1.2×	663 0.9×	1.2k 1.7×	653 0.9×	746 2.3×	58	2.8k
Lee G. Cooper United States	21	1.4k 1.0×	847 1.1×	406 0.6×	517 0.7×	168 0.5×	40	2.4k
B. P. S. Murthi United States	17	718 0.5×	419 0.6×	427 0.6×	443 0.6×	181 0.6×	37	1.8k
James M. Lattin United States	18	2.5k 1.8×	1.1k 1.5×	404 0.6×	560 0.8×	200 0.6×	23	3.1k
Baohong Sun United States	25	1.7k 1.2×	550 0.7×	484 0.7×	476 0.7×	295 0.9×	57	2.7k
Murali K. Mantrala United States	29	1.6k 1.2×	401 0.5×	544 0.8×	437 0.6×	528 1.6×	64	2.5k
Imran S. Currim United States	29	1.5k 1.1×	933 1.2×	305 0.4×	384 0.5×	137 0.4×	56	2.6k
Venkatesh Shankar United States	28	1.9k 1.4×	580 0.8×	1.2k 1.7×	698 1.0×	221 0.7×	51	2.9k
Sridhar Moorthy Canada	19	1.6k 1.2×	489 0.7×	599 0.8×	444 0.6×	468 1.4×	39	2.1k

Countries citing papers authored by Ram C. Rao

Since Specialization

Citations

This map shows the geographic impact of Ram C. Rao's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ram C. Rao with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ram C. Rao more than expected).

Fields of papers citing papers by Ram C. Rao

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Ram C. Rao. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ram C. Rao. The network helps show where Ram C. Rao may publish in the future.

Co-authorship network of co-authors of Ram C. Rao

This figure shows the co-authorship network connecting the top 25 collaborators of Ram C. Rao. A scholar is included among the top collaborators of Ram C. Rao based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Ram C. Rao. Ram C. Rao is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Rao, Ram C., et al.. (2017). Increasing Retailer Loyalty Through Use of Cash Back Rebate Sites. SSRN Electronic Journal. 2 indexed citations

Murthi, B. P. S., Ram C. Rao, & Brian T. Ratchford. (2015). Invited Editorial—A Descriptive Analysis of Publications in Marketing Science Over Its History. Marketing Science. 34(6). 779–786. 2 indexed citations

Subramanian, Upender & Ram C. Rao. (2014). An Equilibrium Analysis of Daily Deal Strategies: When Should a Daily Deal Website Display Deal Sales?. SSRN Electronic Journal. 1 indexed citations

Rao, Ram C. & Özge Turut. (2014). New Product Preannouncement: Phantom Products, Unexpected Cannibalization and the Osborne Effect. SSRN Electronic Journal. 2 indexed citations

Rao, Ram C., et al.. (2013). Organization and Effectiveness of the Multiple-Product Salesforce. Journal of Personal Selling and Sales Management. 4(1). 24–30. 5 indexed citations

Rao, Ram C.. (2012). Package size and competition. Marketing Science. 31(1). 52–54. 1 indexed citations

Thomadsen, Raphael, Robert Zeithammer, Ganesh Iyer, et al.. (2012). A reflection on analytical work in marketing: Three points of consensus. Marketing Letters. 23(2). 381–389. 5 indexed citations

Steffes, Erin, B. P. S. Murthi, & Ram C. Rao. (2011). Why are some modes of acquisition more profitable? A study of the credit card industry. Journal of Financial Services Marketing. 16(2). 90–100. 12 indexed citations

Kumar, Nanda, Suresh Radhakrishnan, & Ram C. Rao. (2010). Private Label Vendor Selection in a Supply Chain: Quality and Clientele Effects. Journal of Retailing. 86(2). 148–158. 46 indexed citations

10.

Haruvy, Ernan, et al.. (2009). Who should practice price discrimination using rebates in an asymmetric duopoly?. Quantitative Marketing and Economics. 8(1). 61–90. 18 indexed citations

11.

Kumar, Nanda & Ram C. Rao. (2006). Research Note—Using Basket Composition Data for Intelligent Supermarket Pricing. Marketing Science. 25(2). 188–199. 31 indexed citations

12.

Haruvy, Ernan, et al.. (2005). Segmentation and Competition: An Application to Rebates. 4 indexed citations

13.

Vakratsas, Demetrios, Ram C. Rao, & Gurumurthy Kalyanaram. (2003). An Empirical Analysis of Follower Entry Timing Decisions. Marketing Letters. 14(3). 203–216. 23 indexed citations

14.

Koelemeijer, K., et al.. (2002). Consistent Assortment Provision and Service Provision in a Retail Environment. Marketing Science. 21(1). 54–73. 24 indexed citations

15.

Rao, Ram C. & Shuba Srinivasan. (2001). An Analysis of Advertising Payments in Franchise Contracts. Journal of Marketing Channels. 8(3-4). 85–118. 5 indexed citations

16.

Lal, Rajiv & Ram C. Rao. (1997). Supermarket Competition: The Case of Every Day Low Pricing. Marketing Science. 16(1). 60–80. 222 indexed citations

17.

D’Souza, Giles & Ram C. Rao. (1995). Can Repeating an Advertisement More Frequently than the Competition Affect Brand Preference in a Mature Market?. Journal of Marketing. 59(2). 32–42. 92 indexed citations

18.

Chen, Tsuhan & Ram C. Rao. (1995). Audio visual interaction in multimedia. IEEE Circuits and Devices Magazine. 11(6). 21–26. 7 indexed citations

19.

Rao, Ram C.. (1985). Note—A Note on Optimal and Near Optimal Price and Advertising Strategies. Management Science. 31(3). 376–377. 8 indexed citations

20.

Rao, Ram C. & David P. Rutenberg. (1977). Multilocation Plant Sizing and Timing. Management Science. 23(11). 1187–1198. 18 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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