Sridhar Moorthy

2.9k total citations · 1 hit paper
39 papers, 2.1k citations indexed

About

Sridhar Moorthy is a scholar working on Marketing, Economics and Econometrics and Strategy and Management. According to data from OpenAlex, Sridhar Moorthy has authored 39 papers receiving a total of 2.1k indexed citations (citations by other indexed papers that have themselves been cited), including 30 papers in Marketing, 10 papers in Economics and Econometrics and 9 papers in Strategy and Management. Recurrent topics in Sridhar Moorthy's work include Consumer Market Behavior and Pricing (27 papers), Digital Platforms and Economics (9 papers) and Merger and Competition Analysis (8 papers). Sridhar Moorthy is often cited by papers focused on Consumer Market Behavior and Pricing (27 papers), Digital Platforms and Economics (9 papers) and Merger and Competition Analysis (8 papers). Sridhar Moorthy collaborates with scholars based in Canada, United States and Australia. Sridhar Moorthy's co-authors include Brian T. Ratchford, Debabrata Talukdar, Kannan Srinivasan, Qiang Lu, Ramarao Desiraju, Ralph A. Winter, Scott A. Hawkins, Hao Zhao, Avi Goldfarb and Z. John Zhang and has published in prestigious journals such as Management Science, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

Sridhar Moorthy

38 papers receiving 2.0k citations

Hit Papers

Consumer Information Search Revisited: Theory and Empiric... 1997 2026 2006 2016 1997 100 200 300 400 500
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. Consumer Information Search Revisited: Theory and Empirical Analysis
    1997 597 citations Sridhar Moorthy, Brian T. Ratchford et al. Journal of Consumer Research profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Sridhar Moorthy Canada 19 1.6k 599 537 489 468 39 2.1k
Murali K. Mantrala United States 29 1.6k 1.0× 544 0.9× 487 0.9× 401 0.8× 528 1.1× 64 2.5k
Scott Fay United States 18 1.2k 0.7× 405 0.7× 494 0.9× 468 1.0× 507 1.1× 39 2.0k
Eitan Gerstner United States 28 2.2k 1.4× 911 1.5× 366 0.7× 787 1.6× 808 1.7× 45 2.9k
Elie Ofek United States 22 942 0.6× 894 1.5× 254 0.5× 320 0.7× 691 1.5× 66 2.0k
Gurumurthy Kalyanaram United States 21 1.4k 0.9× 692 1.2× 323 0.6× 858 1.8× 185 0.4× 34 2.5k
Liang Guo Hong Kong 23 899 0.6× 743 1.2× 189 0.4× 339 0.7× 782 1.7× 94 2.1k
Jagmohan S. Raju United States 25 2.4k 1.5× 1.2k 2.1× 256 0.5× 908 1.9× 984 2.1× 54 3.1k
Els Gijsbrechts Netherlands 25 1.8k 1.1× 406 0.7× 275 0.5× 483 1.0× 298 0.6× 73 2.2k
Tridib Mazumdar United States 16 1.5k 0.9× 319 0.5× 273 0.5× 653 1.3× 220 0.5× 22 1.9k
Juanjuan Zhang United States 15 873 0.5× 409 0.7× 523 1.0× 687 1.4× 820 1.8× 38 1.9k

Countries citing papers authored by Sridhar Moorthy

Since Specialization
Citations

This map shows the geographic impact of Sridhar Moorthy's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sridhar Moorthy with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sridhar Moorthy more than expected).

Fields of papers citing papers by Sridhar Moorthy

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Sridhar Moorthy. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sridhar Moorthy. The network helps show where Sridhar Moorthy may publish in the future.

Co-authorship network of co-authors of Sridhar Moorthy

This figure shows the co-authorship network connecting the top 25 collaborators of Sridhar Moorthy. A scholar is included among the top collaborators of Sridhar Moorthy based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Sridhar Moorthy. Sridhar Moorthy is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Moorthy, Sridhar, et al.. (2025). Advertising Platforms and Privacy. Marketing Science. 44(6). 1381–1406. 1 indexed citations
2.
Moorthy, Sridhar, et al.. (2022). Advertising Platforms and Privacy. SSRN Electronic Journal. 3 indexed citations
3.
Bronnenberg, Bart J., Jean‐Pierre Dubé, & Sridhar Moorthy. (2018). The Economics of Brands and Branding. SSRN Electronic Journal. 3 indexed citations
4.
Jeziorski, Przemysław & Sridhar Moorthy. (2017). Advertiser Prominence Effects in Search Advertising. Management Science. 64(3). 1365–1383. 40 indexed citations
5.
Moorthy, Sridhar. (2012). Can Brand Extension Signal Product Quality. SSRN Electronic Journal. 2 indexed citations
6.
Gordon, Brett R., Mitchell J. Lovett, Ron Shachar, et al.. (2011). Marketing and Politics: Models, Behavior, and Policy Implications. 1 indexed citations
7.
Coughlan, Anne T., Sungchul Choi, Wujin Chu, et al.. (2010). Marketing modeling reality and the realities of marketing modeling. Marketing Letters. 21(3). 317–333. 14 indexed citations
8.
Goldfarb, Avi, Qiang Lu, & Sridhar Moorthy. (2008). Measuring Brand Value in an Equilibrium Framework. Marketing Science. 28(1). 69–86. 73 indexed citations
9.
Lu, Qiang & Sridhar Moorthy. (2007). Coupons Versus Rebates. Marketing Science. 26(1). 67–82. 100 indexed citations
10.
Moorthy, Sridhar & Ralph A. Winter. (2006). Price‐matching guarantees. The RAND Journal of Economics. 37(2). 449–465. 81 indexed citations
11.
Chen, Yuxin, Sridhar Moorthy, & Z. John Zhang. (2005). Research Note—Price Discrimination After the Purchase: Rebates as State-Dependent Discounts. Management Science. 51(7). 1131–1140. 94 indexed citations
12.
Moorthy, Sridhar, et al.. (2002). EGAT's legacy and the transition towards a competitive electricity market in Thailand. 2. 715–720. 2 indexed citations
13.
Moorthy, Sridhar, et al.. (2002). Transmission planning in deregulated systems: a model for developing countries. 7–7. 6 indexed citations
14.
Moorthy, Sridhar & Ralph A. Winter. (2002). Price-Matching Guarantees. SSRN Electronic Journal. 14 indexed citations
15.
David, A.K., et al.. (2002). Transition to an electricity market: a model for developing countries. IEEE Transactions on Power Systems. 17(3). 885–894. 13 indexed citations
16.
17.
Moorthy, Sridhar & Hao Zhao. (2000). Advertising Spending and Perceived Quality. Marketing Letters. 11(3). 221–233. 87 indexed citations
18.
Moorthy, Sridhar, Brian T. Ratchford, & Debabrata Talukdar. (1997). Consumer Information Search Revisited: Theory and Empirical Analysis. Journal of Consumer Research. 23(4). 263–263. 597 indexed citations breakdown →
19.
Moorthy, Sridhar & Hao Zhao. (1995). Advertising and Quality: An Empirical Analysis. SSRN Electronic Journal. 1 indexed citations
20.
Banks, Jeffrey S. & Sridhar Moorthy. (1994). A Model Of Price Promotions With Consumer Search. SSRN Electronic Journal. 3 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Breakdown of academic impact, for papers by Murali K. Mantrala Breakdown of academic impact, for papers by Scott Fay Breakdown of academic impact, for papers by Eitan Gerstner Breakdown of academic impact, for papers by Elie Ofek Breakdown of academic impact, for papers by Gurumurthy Kalyanaram Breakdown of academic impact, for papers by Liang Guo Breakdown of academic impact, for papers by Jagmohan S. Raju Breakdown of academic impact, for papers by Els Gijsbrechts Breakdown of academic impact, for papers by Tridib Mazumdar Breakdown of academic impact, for papers by Juanjuan Zhang
Rankless by CCL
2026