Norris I. Bruce

908 total citations
18 papers, 671 citations indexed

About

Norris I. Bruce is a scholar working on Marketing, Management Science and Operations Research and Strategy and Management. According to data from OpenAlex, Norris I. Bruce has authored 18 papers receiving a total of 671 indexed citations (citations by other indexed papers that have themselves been cited), including 14 papers in Marketing, 8 papers in Management Science and Operations Research and 7 papers in Strategy and Management. Recurrent topics in Norris I. Bruce's work include Consumer Market Behavior and Pricing (14 papers), Digital Marketing and Social Media (6 papers) and Digital Platforms and Economics (6 papers). Norris I. Bruce is often cited by papers focused on Consumer Market Behavior and Pricing (14 papers), Digital Marketing and Social Media (6 papers) and Digital Platforms and Economics (6 papers). Norris I. Bruce collaborates with scholars based in United States, Germany and Canada. Norris I. Bruce's co-authors include B. P. S. Murthi, Ram C. Rao, Frank M. Bass, Sumit K. Majumdar, Natasha Zhang Foutz, Preyas S. Desai, Richard Staelin, P. A. Naik, Kay Peters and Ernan Haruvy and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Marketing Research and Journal of the Academy of Marketing Science.

In The Last Decade

Norris I. Bruce

15 papers receiving 608 citations

Peers

Norris I. Bruce
Comparison fields: 5 of 71
  • Marketing 491
  • Sociology and Political Science 297
  • Management Science and Operations Research 166
  • Economics and Econometrics 131
  • Strategy and Management 108
Replace Purushottam Papatla with:
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Dominik Papies Germany
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Qiang Lu Australia
Garrett Johnson Canada
Hannes Datta Netherlands
Victor Henning Germany
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Neil Bendle Canada
Matthias Seifert Spain
Purushottam Papatla United States View profile →
Citations per field, relative to Norris I. Bruce
Norris I. Bruce · 1×
Citations per year, relative to Norris I. Bruce
Norris I. Bruce · 1×

Countries citing papers authored by Norris I. Bruce

Since Specialization
Citations

This map shows the geographic impact of Norris I. Bruce's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Norris I. Bruce with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Norris I. Bruce more than expected).

Fields of papers citing papers by Norris I. Bruce

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Norris I. Bruce. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Norris I. Bruce. The network helps show where Norris I. Bruce may publish in the future.

Co-authorship network of co-authors of Norris I. Bruce

This figure shows the co-authorship network connecting the top 25 collaborators of Norris I. Bruce. A scholar is included among the top collaborators of Norris I. Bruce based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Norris I. Bruce. Norris I. Bruce is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

18 of 18 papers shown
# Work Indexed citations
1 0
2 5
3 0
4 12
5 31
6 7
7 12
8 1
9 2
10 104
11 65
12 110
13 39
14 160
15 52
16 30
17
Trade Promotions of Consumer Durables
3
18 38

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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