Norris I. Bruce
- Marketing top 2%
- Consumer Market Behavior and Pricing 14
- Consumer Retail Behavior Studies 2
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- Innovation Diffusion and Forecasting 5
- Auction Theory and Applications 2
- Strategy and Management top 10%
- Digital Platforms and Economics 6
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- Digital Marketing and Social Media 6
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- Statistical Methods and Bayesian Inference 2
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- Bayesian Methods and Mixture Models 2
- Co-authors
- B. P. S. MurthiRam C. RaoFrank M. BassSumit K. MajumdarNatasha Zhang FoutzPreyas S. DesaiRichard StaelinP. A. Naik
- Journals
- SHILAP Revista de lepidopterología (1 paper)Journal of Marketing Research (6 papers)Journal of the Academy of Marketing Science (1 paper)
- Partner nations
- United StatesGermanyCanada
In The Last Decade
Norris I. Bruce
15 papers receiving 608 citations
Peers
Comparison fields: 5 of 71
- Marketing 491
- Management Science and Operations Research 166
- Strategy and Management 108
- Sociology and Political Science 297
- Tourism, Leisure and Hospitality Management 10
Countries citing papers authored by Norris I. Bruce
This map shows the geographic impact of Norris I. Bruce's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Norris I. Bruce with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Norris I. Bruce more than expected).
Fields of papers citing papers by Norris I. Bruce
This network shows the impact of papers produced by Norris I. Bruce. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Norris I. Bruce. The network helps show where Norris I. Bruce may publish in the future.
Co-authorship network
The 12 scholars most cited alongside Norris I. Bruce, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2025 | 0 | |
| 2 | 2022 | 5 | |
| 3 | 2022 | 0 | |
| 4 | 2020 | 12 | |
| 5 | 2020 | 31 | |
| 6 | 2019 | 7 | |
| 7 | 2017 | 12 | |
| 8 | 2017 | 1 | |
| 9 | 2016 | 2 | |
| 10 | 2016 | 104 | |
| 11 | 2012 | 65 | |
| 12 | 2012 | 110 | |
| 13 | 2008 | 39 | |
| 14 | 2007 | 160 | |
| 15 | 2006 | 52 | |
| 16 | 2005 | 30 | |
| 17 | Trade Promotions of Consumer Durables | 2004 | 3 |
| 18 | 2004 | 38 |
About Norris I. Bruce
Norris I. Bruce is a scholar working on Marketing, Management Science and Operations Research and General Decision Sciences, having authored 18 papers that have together received 671 indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (14 papers), Digital Marketing and Social Media (6 papers), Digital Platforms and Economics (6 papers), Innovation Diffusion and Forecasting (5 papers), Statistical Methods and Bayesian Inference (2 papers), Bayesian Methods and Mixture Models (2 papers), Auction Theory and Applications (2 papers) and Consumer Retail Behavior Studies (2 papers). The work is most often cited by research in Marketing (491 citations), Management Science and Operations Research (166 citations) and Strategy and Management (108 citations). Norris I. Bruce has collaborated with scholars based in United States, Germany and Canada. Frequent co-authors include B. P. S. Murthi, Ram C. Rao, Frank M. Bass, Sumit K. Majumdar, Natasha Zhang Foutz, Preyas S. Desai, Richard Staelin, P. A. Naik, Kay Peters and Ernan Haruvy. Their work appears in journals such as SHILAP Revista de lepidopterología, Journal of Marketing Research and Journal of the Academy of Marketing Science.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.