Erin Steffes

753 total citations
18 papers, 511 citations indexed

About

Erin Steffes is a scholar working on Marketing, Management of Technology and Innovation and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Erin Steffes has authored 18 papers receiving a total of 511 indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Marketing, 5 papers in Management of Technology and Innovation and 5 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Erin Steffes's work include Consumer Market Behavior and Pricing (8 papers), Management and Marketing Education (5 papers) and Customer Service Quality and Loyalty (5 papers). Erin Steffes is often cited by papers focused on Consumer Market Behavior and Pricing (8 papers), Management and Marketing Education (5 papers) and Customer Service Quality and Loyalty (5 papers). Erin Steffes collaborates with scholars based in United States. Erin Steffes's co-authors include B. P. S. Murthi, Philippe Duverger, Ram C. Rao, Ashutosh Prasad, Hua Chang, Veronica L. Thomas, Abdul Rasheed and Lizbeth H. Finestack and has published in prestigious journals such as SHILAP Revista de lepidopterología, European Journal of Operational Research and Journal of Interactive Marketing.

In The Last Decade

Erin Steffes

17 papers receiving 448 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Erin Steffes United States	9	323	203	142	113	95	18	511
Catherine Frethey‐Bentham New Zealand	8	360 1.1×	203 1.0×	121 0.9×	75 0.7×	54 0.6×	18	528
Ferrán Sabaté Spain	8	351 1.1×	140 0.7×	103 0.7×	40 0.4×	109 1.1×	26	544
Kelley O’Reilly United States	9	230 0.7×	151 0.7×	116 0.8×	133 1.2×	32 0.3×	21	434
Shafig Al-Haddad Jordan	12	314 1.0×	209 1.0×	181 1.3×	80 0.7×	28 0.3×	45	536
Vishal Lala United States	11	305 0.9×	239 1.2×	196 1.4×	181 1.6×	39 0.4×	20	534
Krish S. Krishnan United States	7	235 0.7×	176 0.9×	164 1.2×	238 2.1×	45 0.5×	12	489
İrem Eren Erdoğmuş Türkiye	9	395 1.2×	314 1.5×	156 1.1×	148 1.3×	37 0.4×	15	566
Mazzini Muda Malaysia	10	425 1.3×	303 1.5×	142 1.0×	74 0.7×	25 0.3×	21	559
Fedric Kujur India	9	258 0.8×	138 0.7×	111 0.8×	50 0.4×	37 0.4×	14	378
Todd J. Bacile United States	9	273 0.8×	203 1.0×	89 0.6×	127 1.1×	47 0.5×	13	407

Countries citing papers authored by Erin Steffes

Since Specialization

Citations

This map shows the geographic impact of Erin Steffes's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Erin Steffes with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Erin Steffes more than expected).

Fields of papers citing papers by Erin Steffes

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Erin Steffes. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Erin Steffes. The network helps show where Erin Steffes may publish in the future.

Co-authorship network of co-authors of Erin Steffes

This figure shows the co-authorship network connecting the top 25 collaborators of Erin Steffes. A scholar is included among the top collaborators of Erin Steffes based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Erin Steffes. Erin Steffes is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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18 of 18 papers shown

Murthi, B. P. S., et al.. (2024). Risk-adjusted lifetime value: adjusting for customer riskiness using a single metric. International Journal of Bank Marketing. 42(7). 1695–1717.

Steffes, Erin & Lizbeth H. Finestack. (2023). Developmental Language Disorder Terminology: A Survey of Speech-Language Pathologists' Use and Knowledge. Language Speech and Hearing Services in Schools. 54(3). 841–855. 3 indexed citations

Murthi, B. P. S., et al.. (2023). Understanding the difference between opportunistic and needy customers’ borrowing behavior: a new approach to segment current credit card customers. International Journal of Bank Marketing. 41(4). 903–925. 3 indexed citations

Murthi, B. P. S., et al.. (2022). Effects of teaser rates on new credit card customers’ spending and borrowing: an empirical analysis. International Journal of Bank Marketing. 40(7). 1555–1574. 5 indexed citations

Thomas, Veronica L., et al.. (2020). HOOK, LINE, AND SINKER: CATCHING AND MAINTAINING STUDENTS’ ATTENTION WITH MARKETING HOOKS. Marketing Education Review. 31(2). 162–168. 3 indexed citations

Steffes, Erin, et al.. (2020). Everyone’s a Winner: The Initiation and Effectiveness of an Intracollegiate Sales Competition. Journal of Marketing Education. 42(3). 243–256. 5 indexed citations

Murthi, B. P. S., et al.. (2019). The effect of promotional interest rates on customer borrowing and payment behavior in the credit card industry. Journal of Financial Services Marketing. 24(1-2). 11–20. 6 indexed citations

Thomas, Veronica L., et al.. (2018). ROLE-PLAYING IN A CONSUMPTION CONTEXT: AN EXPERIENTIAL LEARNING ACTIVITY FOCUSED ON THE CONSUMER DECISION-MAKING PROCESS. Marketing Education Review. 28(2). 89–97. 11 indexed citations

Steffes, Erin, et al.. (2018). DESCRIPTION AND EVALUATION OF AN INNOVATIVE SEGMENTATION, TARGETING, AND POSITIONING ACTIVITY USING STUDENT PERCEIVED LEARNING AND ACTUAL STUDENT LEARNING. Marketing Education Review. 29(1). 24–36. 9 indexed citations

10.

Duverger, Philippe & Erin Steffes. (2012). The Reliability of Crowdsource Grading in a Creative Marketing Project Context. SHILAP Revista de lepidopterología. 20(2). 2 indexed citations

11.

Steffes, Erin & Philippe Duverger. (2012). Edutainment With Videos and Its Positive Effect on Long Term Memory. SHILAP Revista de lepidopterología. 20(1). 26 indexed citations

12.

Murthi, B. P. S., et al.. (2012). Developing a measure of risk adjusted revenue (RAR) in credit cards market: Implications for customer relationship management. European Journal of Operational Research. 224(2). 425–434. 15 indexed citations

13.

Murthi, B. P. S., et al.. (2012). Evaluating the Effect of Affinity Card Programs on Customer Profitability Using Propensity Score Matching. Journal of Interactive Marketing. 27(2). 83–97. 8 indexed citations

14.

Steffes, Erin, B. P. S. Murthi, & Ram C. Rao. (2011). Why are some modes of acquisition more profitable? A study of the credit card industry. Journal of Financial Services Marketing. 16(2). 90–100. 12 indexed citations

15.

Murthi, B. P. S., Erin Steffes, & Abdul Rasheed. (2011). What price loyalty? A fresh look at loyalty programs in the credit card industry. Journal of Financial Services Marketing. 16(1). 5–13. 10 indexed citations

16.

Steffes, Erin, et al.. (2009). Social ties and online word of mouth. Internet Research. 19(1). 42–59. 358 indexed citations

17.

Steffes, Erin, B. P. S. Murthi, & Ram C. Rao. (2008). Acquisition, affinity and rewards: Do they stay or do they go?. Journal of Financial Services Marketing. 13(3). 221–233. 17 indexed citations

18.

Prasad, Ashutosh & Erin Steffes. (2002). Internal Marketing at Continental Airlines: Convincing Employees that Management Knows Best. Marketing Letters. 13(2). 75–89. 18 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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