Monic Sun
Impact in
- Marketing top 1%
- Consumer Market Behavior and Pricing
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
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- Technology Adoption and User Behaviour
Papers in
- Marketing 20
- Consumer Market Behavior and Pricing 16
- Consumer Behavior in Brand Consumption and Identification 4
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- Auction Theory and Applications 9
- Game Theory and Applications 3
- Co-authors
- J. Miguel Villas‐BoasFernando BrancoFeng ZhuRemi TrudelRajeev K. TyagiYuxin ChenXinxin LiXiaoquan Zhang
- Journals
- Marketing Science (4 papers)Management Science (3 papers)Production and Operations Management (1 paper)Journal of Marketing Research (1 paper)Journal of Consumer Psychology (1 paper)
- Partner nations
- United StatesCanadaPortugal
In The Last Decade
Monic Sun
26 papers receiving 1.1k citations
Hit Papers
Peers
Comparison fields: 5 of 78
- Marketing 777
- Information Systems and Management 129
- Management Science and Operations Research 218
- Strategy and Management 245
- General Decision Sciences 28
Countries citing papers authored by Monic Sun
This map shows the geographic impact of Monic Sun's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Monic Sun with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Monic Sun more than expected).
Fields of papers citing papers by Monic Sun
This network shows the impact of papers produced by Monic Sun. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Monic Sun. The network helps show where Monic Sun may publish in the future.
Co-authors
The 25 scholars most cited alongside Monic Sun, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2024 | 1 | |
| 2 | 2022 | 1 | |
| 3 | 2022 | 13 | |
| 4 | 2020 | 54 | |
| 5 | 2017 | 49 | |
| 6 | 2017 | 5 | |
| 7 | Nonconformity in Online Social Networks | 2016 | 1 |
| 8 | 2016 | 92 | |
| 9 | 2016 | 3 | |
| 10 | 2015 | 5 | |
| 11 | 2015 | 6 | |
| 12 | 2013 | 120 | |
| 13 | To Belong or to Be Different? Evidence from a Large-Scale Field Experiment | 2013 | 1 |
| 14 | 2012 | 5 | |
| 15 | 2012 | 5 | |
| 16 | 2011 | 21 | |
| 17 | 2011 | 1 | |
| 18 | 2010 | 9 | |
| 19 | 2010 | 20 | |
| 20 | 2009 | 0 |
About Monic Sun
Monic Sun is a scholar working on Marketing, Management Science and Operations Research, Strategy and Management, Tourism, Leisure and Hospitality Management and Management Information Systems, having authored 27 papers that have together received 1.2k indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (16 papers), Auction Theory and Applications (9 papers), Digital Platforms and Economics (8 papers), Media Influence and Politics (4 papers), Consumer Behavior in Brand Consumption and Identification (4 papers), Supply Chain and Inventory Management (3 papers), Game Theory and Applications (3 papers) and Experimental Behavioral Economics Studies (3 papers). The work is most often cited by research in Marketing (777 citations), Information Systems and Management (129 citations), Management Science and Operations Research (218 citations), Strategy and Management (245 citations) and General Decision Sciences (28 citations). Monic Sun has collaborated with scholars based in United States, Canada and Portugal. Frequent co-authors include J. Miguel Villas‐Boas, Fernando Branco, Feng Zhu, Remi Trudel, Rajeev K. Tyagi, Yuxin Chen, Xinxin Li, Xiaoquan Zhang, Baojun Jiang and T. Tony Ke. Their work appears in journals such as Marketing Science, Management Science, Production and Operations Management, Journal of Marketing Research and Journal of Consumer Psychology.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.