Upender Subramanian

830 total citations
22 papers, 585 citations indexed

About

Upender Subramanian is a scholar working on Marketing, Strategy and Management and Management Science and Operations Research. According to data from OpenAlex, Upender Subramanian has authored 22 papers receiving a total of 585 indexed citations (citations by other indexed papers that have themselves been cited), including 14 papers in Marketing, 12 papers in Strategy and Management and 9 papers in Management Science and Operations Research. Recurrent topics in Upender Subramanian's work include Digital Platforms and Economics (12 papers), Consumer Market Behavior and Pricing (9 papers) and Auction Theory and Applications (6 papers). Upender Subramanian is often cited by papers focused on Digital Platforms and Economics (12 papers), Consumer Market Behavior and Pricing (9 papers) and Auction Theory and Applications (6 papers). Upender Subramanian collaborates with scholars based in United States, China and Spain. Upender Subramanian's co-authors include Harish Guda, Ram C. Rao, Jagmohan S. Raju, Özalp Özer, Yu Wang, Z. John Zhang, Sandipan Dhar, Minjae Song, Liye Ma and Junhong Chu and has published in prestigious journals such as Management Science, Marketing Science and Marketing Letters.

In The Last Decade

Upender Subramanian

22 papers receiving 567 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Upender Subramanian United States 10 396 192 191 142 111 22 585
Chiara Farronato United States 8 393 1.0× 169 0.9× 170 0.9× 186 1.3× 99 0.9× 16 627
Pnina Feldman United States 11 344 0.9× 89 0.5× 170 0.9× 77 0.5× 306 2.8× 23 630
Jean‐Pierre van der Rest Netherlands 14 297 0.8× 47 0.2× 44 0.2× 163 1.1× 44 0.4× 32 492
Tingliang Huang United States 15 398 1.0× 37 0.2× 217 1.1× 41 0.3× 491 4.4× 38 761
Deepa Mani India 13 99 0.3× 47 0.2× 290 1.5× 69 0.5× 438 3.9× 38 705
Anton Manfreda Slovenia 6 116 0.3× 66 0.3× 55 0.3× 112 0.8× 66 0.6× 19 416
Yao Cui United States 11 177 0.4× 57 0.3× 198 1.0× 32 0.2× 183 1.6× 25 445
Zhen Shao China 10 271 0.7× 88 0.5× 47 0.2× 169 1.2× 68 0.6× 24 426
David Dann Germany 10 186 0.5× 153 0.8× 29 0.2× 166 1.2× 39 0.4× 19 471
Friedrich Chasin Germany 14 188 0.5× 117 0.6× 65 0.3× 149 1.0× 54 0.5× 38 454

Countries citing papers authored by Upender Subramanian

Since Specialization
Citations

This map shows the geographic impact of Upender Subramanian's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Upender Subramanian with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Upender Subramanian more than expected).

Fields of papers citing papers by Upender Subramanian

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Upender Subramanian. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Upender Subramanian. The network helps show where Upender Subramanian may publish in the future.

Co-authorship network of co-authors of Upender Subramanian

This figure shows the co-authorship network connecting the top 25 collaborators of Upender Subramanian. A scholar is included among the top collaborators of Upender Subramanian based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Upender Subramanian. Upender Subramanian is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Subramanian, Upender, et al.. (2022). Ad-Blockers and Limited Ad-Blocking. Academy of Management Proceedings. 2022(1). 1 indexed citations
2.
Özer, Özalp, et al.. (2021). Are We Strategically Naïve or Guided by Trust and Trustworthiness in Cheap-Talk Communication?. Management Science. 68(1). 376–398. 10 indexed citations
3.
Wang, Shouqiang, Haresh Gurnani, & Upender Subramanian. (2020). The Informational Role of Buyback Contracts. Management Science. 67(1). 279–296. 23 indexed citations
4.
Özer, Özalp, et al.. (2020). Are We Strategically Naïve or Guided by Trust and Trustworthiness in Cheap-Talk Communication?. SSRN Electronic Journal. 1 indexed citations
5.
Guda, Harish & Upender Subramanian. (2019). Your Uber Is Arriving: Managing On-Demand Workers Through Surge Pricing, Forecast Communication, and Worker Incentives. Management Science. 175 indexed citations
6.
Guda, Harish & Upender Subramanian. (2017). Strategic Surge Pricing and Forecast Communication on On-Demand Service Platforms. SSRN Electronic Journal. 20 indexed citations
7.
Özer, Özalp, Upender Subramanian, & Yu Wang. (2017). Information Sharing, Advice Provision, or Delegation: What Leads to Higher Trust and Trustworthiness?. Management Science. 64(1). 474–493. 61 indexed citations
8.
Narasimhan, Chakravarthi, Purushottam Papatla, Baojun Jiang, et al.. (2017). Sharing Economy: Review of Current Research and Future Directions. RePEc: Research Papers in Economics. 5(1-2). 93–106. 73 indexed citations
9.
Subramanian, Upender & Ram C. Rao. (2016). Leveraging Experienced Consumers to Attract New Consumers: An Equilibrium Analysis of Displaying Deal Sales by Daily Deal Websites. Management Science. 62(12). 3555–3575. 50 indexed citations
10.
Özer, Özalp, Upender Subramanian, & Yu Wang. (2015). Information Sharing, Advice Provision or Delegation: What Leads to Higher Trust in a Distribution Channel?. SSRN Electronic Journal. 1 indexed citations
11.
Sriram, S., Puneet Manchanda, Junhong Chu, et al.. (2014). Platforms: a multiplicity of research opportunities. Marketing Letters. 26(2). 141–152. 66 indexed citations
12.
Subramanian, Upender & Ram C. Rao. (2014). An Equilibrium Analysis of Daily Deal Strategies: When Should a Daily Deal Website Display Deal Sales?. SSRN Electronic Journal. 1 indexed citations
13.
Subramanian, Upender, Jagmohan S. Raju, & Z. John Zhang. (2013). The Strategic Value of High-Cost Customers. Management Science. 60(2). 494–507. 25 indexed citations
14.
Subramanian, Upender, Jagmohan S. Raju, & Z. John Zhang. (2012). Exclusive Handset Arrangements in the Wireless Industry: A Competitive Analysis. Marketing Science. 32(2). 246–270. 5 indexed citations
15.
Subramanian, Upender. (2012). A Theory of Social Coupons. SSRN Electronic Journal. 9 indexed citations
16.
Subramanian, Upender, Jagmohan S. Raju, & Z. John Zhang. (2012). Exclusive Tie-Up for a Handset in the Wireless Industry: A Competitive Analysis. SSRN Electronic Journal. 1 indexed citations
17.
Subramanian, Upender & Jagmohan S. Raju. (2011). Collaborating in an Imperfect World. 10(1). 46–55. 1 indexed citations
18.
Subramanian, Upender, et al.. (2010). Competitive Consequences of Using a Category Captain. Management Science. 56(10). 1739–1765. 43 indexed citations
19.
Subramanian, Upender, et al.. (2010). Competitive Consequences of Using a Category Captain. Scholarly Commons (University of Pennsylvania). 4 indexed citations
20.
Subramanian, Upender, Jagmohan S. Raju, & Z. John Zhang. (2008). Customer Value-Based Management: Competitive Implications. SSRN Electronic Journal. 7 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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