B. P. S. Murthi

2.6k total citations
37 papers, 1.8k citations indexed

About

B. P. S. Murthi is a scholar working on Marketing, Economics and Econometrics and Strategy and Management. According to data from OpenAlex, B. P. S. Murthi has authored 37 papers receiving a total of 1.8k indexed citations (citations by other indexed papers that have themselves been cited), including 26 papers in Marketing, 12 papers in Economics and Econometrics and 8 papers in Strategy and Management. Recurrent topics in B. P. S. Murthi's work include Consumer Market Behavior and Pricing (19 papers), Digital Platforms and Economics (7 papers) and Customer Service Quality and Loyalty (7 papers). B. P. S. Murthi is often cited by papers focused on Consumer Market Behavior and Pricing (19 papers), Digital Platforms and Economics (7 papers) and Customer Service Quality and Loyalty (7 papers). B. P. S. Murthi collaborates with scholars based in United States, United Kingdom and Canada. B. P. S. Murthi's co-authors include Sumit Sarkar, Yoon K. Choi, Preyas S. Desai, Orlando C. Richard, Kiran M. Ismail, Ram C. Rao, Norris I. Bruce, Denish Shah, Kannan Srinivasan and Gurumurthy Kalyanaram and has published in prestigious journals such as Journal of Marketing, Strategic Management Journal and Management Science.

In The Last Decade

B. P. S. Murthi

35 papers receiving 1.7k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
B. P. S. Murthi United States 17 718 443 427 419 419 37 1.8k
Alina Sorescu United States 20 833 1.2× 277 0.6× 862 2.0× 531 1.3× 369 0.9× 31 2.4k
Scott Fay United States 18 1.2k 1.6× 448 1.0× 405 0.9× 494 1.2× 468 1.1× 39 2.0k
Shuba Srinivasan United States 24 1.9k 2.6× 551 1.2× 805 1.9× 805 1.9× 671 1.6× 62 3.1k
Feng Mai United States 18 333 0.5× 261 0.6× 414 1.0× 522 1.2× 435 1.0× 38 2.1k
Gurumurthy Kalyanaram United States 21 1.4k 2.0× 651 1.5× 692 1.6× 323 0.8× 858 2.0× 34 2.5k
Shrihari Sridhar United States 25 956 1.3× 161 0.4× 473 1.1× 877 2.1× 288 0.7× 67 2.0k
Ahmed El‐Masry United Kingdom 18 448 0.6× 136 0.3× 219 0.5× 680 1.6× 276 0.7× 46 1.8k
Qing Cao United States 21 276 0.4× 628 1.4× 1.8k 4.3× 350 0.8× 360 0.9× 52 3.3k
Kristiaan Helsen United States 18 897 1.2× 424 1.0× 631 1.5× 342 0.8× 516 1.2× 27 1.8k
Robyn L. Raschke United States 26 457 0.6× 120 0.3× 682 1.6× 285 0.7× 220 0.5× 52 2.0k

Countries citing papers authored by B. P. S. Murthi

Since Specialization
Citations

This map shows the geographic impact of B. P. S. Murthi's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by B. P. S. Murthi with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites B. P. S. Murthi more than expected).

Fields of papers citing papers by B. P. S. Murthi

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by B. P. S. Murthi. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by B. P. S. Murthi. The network helps show where B. P. S. Murthi may publish in the future.

Co-authorship network of co-authors of B. P. S. Murthi

This figure shows the co-authorship network connecting the top 25 collaborators of B. P. S. Murthi. A scholar is included among the top collaborators of B. P. S. Murthi based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with B. P. S. Murthi. B. P. S. Murthi is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Murthi, B. P. S., et al.. (2024). Comparative analysis of student evaluations: Exploring the effects of course modality and type in graduate business courses. Journal of Education for Business. 99(6). 355–362.
2.
Murthi, B. P. S., et al.. (2023). Understanding the difference between opportunistic and needy customers’ borrowing behavior: a new approach to segment current credit card customers. International Journal of Bank Marketing. 41(4). 903–925. 3 indexed citations
3.
Shah, Denish & B. P. S. Murthi. (2020). Marketing in a data-driven digital world: Implications for the role and scope of marketing. Journal of Business Research. 125. 772–779. 103 indexed citations
4.
Murthi, B. P. S., et al.. (2019). A Study of the Effects of Legalization of Recreational Marijuana on Consumption of Cigarettes. SSRN Electronic Journal. 6 indexed citations
5.
Dawande, Milind, et al.. (2015). Maximizing Revenue Through Two-Dimensional Shelf-Space Allocation. SSRN Electronic Journal. 2 indexed citations
6.
Murthi, B. P. S., Ram C. Rao, & Brian T. Ratchford. (2015). Invited Editorial—A Descriptive Analysis of Publications in Marketing Science Over Its History. Marketing Science. 34(6). 779–786. 2 indexed citations
7.
Murthi, B. P. S., et al.. (2014). Shifting Demand: Online Music Piracy, Physical Music Sales, and Digital Music Sales. Journal of Organizational Computing and Electronic Commerce. 24(4). 366–387. 12 indexed citations
8.
Murthi, B. P. S., et al.. (2012). Developing a measure of risk adjusted revenue (RAR) in credit cards market: Implications for customer relationship management. European Journal of Operational Research. 224(2). 425–434. 15 indexed citations
9.
Murthi, B. P. S., et al.. (2012). Evaluating the Effect of Affinity Card Programs on Customer Profitability Using Propensity Score Matching. Journal of Interactive Marketing. 27(2). 83–97. 8 indexed citations
10.
Steffes, Erin, B. P. S. Murthi, & Ram C. Rao. (2011). Why are some modes of acquisition more profitable? A study of the credit card industry. Journal of Financial Services Marketing. 16(2). 90–100. 12 indexed citations
11.
Murthi, B. P. S. & Ram C. Rao. (2011). Price Awareness and Consumers’ Use of Deals in Brand Choice. Journal of Retailing. 88(1). 34–46. 38 indexed citations
12.
Steffes, Erin, B. P. S. Murthi, & Ram C. Rao. (2008). Acquisition, affinity and rewards: Do they stay or do they go?. Journal of Financial Services Marketing. 13(3). 221–233. 17 indexed citations
13.
Richard, Orlando C., B. P. S. Murthi, & Kiran M. Ismail. (2007). The impact of racial diversity on intermediate and long‐term performance: The moderating role of environmental context. Strategic Management Journal. 28(12). 1213–1233. 274 indexed citations
14.
Murthi, B. P. S., Ernan Haruvy, & He Zhang. (2007). The Effect of Variability in Price on Consumer Brand Choice. 5(1). 9 indexed citations
15.
Bass, Frank M., Norris I. Bruce, Sumit K. Majumdar, & B. P. S. Murthi. (2007). Wearout Effects of Different Advertising Themes: A Dynamic Bayesian Model of the Advertising-Sales Relationship. Marketing Science. 26(2). 179–195. 160 indexed citations
16.
Murthi, B. P. S. & Sumit Sarkar. (2003). The Role of the Management Sciences in Research on Personalization. SSRN Electronic Journal. 15 indexed citations
17.
Murthi, B. P. S. & Sumit Sarkar. (2003). The Role of the Management Sciences in Research on Personalization. Management Science. 49(10). 1344–1362. 279 indexed citations
18.
Murthi, B. P. S. & Kannan Srinivasan. (1998). Performance of the integrated random coefficients covariance probit model: Implications for brand choice. International Journal of Research in Marketing. 15(2). 137–156. 8 indexed citations
19.
Murthi, B. P. S., Kannan Srinivasan, & Gurumurthy Kalyanaram. (1996). Controlling for Observed and Unobserved Managerial Skills in Determining First-Mover Market Share Advantages. Journal of Marketing Research. 33(3). 329–336. 88 indexed citations
20.
Murthi, B. P. S., Kannan Srinivasan, & Pandu R. Tadikamalla. (1993). Robustness of the negative binomial distribution : a simulation study. Communications in Statistics - Simulation and Computation. 22(2). 399–420. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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