K. Sudhir

4.1k total citations
96 papers, 2.7k citations indexed

About

K. Sudhir is a scholar working on Marketing, Economics and Econometrics and Strategy and Management. According to data from OpenAlex, K. Sudhir has authored 96 papers receiving a total of 2.7k indexed citations (citations by other indexed papers that have themselves been cited), including 64 papers in Marketing, 49 papers in Economics and Econometrics and 33 papers in Strategy and Management. Recurrent topics in K. Sudhir's work include Consumer Market Behavior and Pricing (61 papers), Digital Platforms and Economics (31 papers) and Merger and Competition Analysis (21 papers). K. Sudhir is often cited by papers focused on Consumer Market Behavior and Pricing (61 papers), Digital Platforms and Economics (31 papers) and Merger and Competition Analysis (21 papers). K. Sudhir collaborates with scholars based in United States, Canada and United Kingdom. K. Sudhir's co-authors include Debabrata Talukdar, Jiwoong Shin, Vithala R. Rao, Andrew Ainslie, Thomas J. Steenburgh, Doug J. Chung, Vrinda Kadiyali, Joseph Pancras, T. Tony Ke and Minkyung Kim and has published in prestigious journals such as Management Science, Journal of Marketing Research and Marketing Science.

In The Last Decade

K. Sudhir

92 papers receiving 2.6k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
K. Sudhir United States	28	1.8k	1.1k	926	587	364	96	2.7k
Florian Zettelmeyer United States	22	1.5k 0.8×	904 0.8×	722 0.8×	398 0.7×	388 1.1×	38	2.4k
Raj Sethuraman United States	29	2.4k 1.3×	890 0.8×	648 0.7×	309 0.5×	602 1.7×	63	3.1k
J. Miguel Villas‐Boas United States	29	2.8k 1.5×	1.5k 1.3×	1.6k 1.7×	1.1k 1.8×	512 1.4×	65	3.7k
Ram C. Rao United States	26	1.4k 0.7×	750 0.7×	707 0.8×	707 1.2×	293 0.8×	65	2.2k
Venkatesh Shankar United States	28	1.9k 1.0×	580 0.5×	1.2k 1.3×	698 1.2×	611 1.7×	51	2.9k
Gurumurthy Kalyanaram United States	21	1.4k 0.8×	858 0.8×	692 0.7×	651 1.1×	323 0.9×	34	2.5k
Baohong Sun United States	25	1.7k 0.9×	550 0.5×	484 0.5×	476 0.8×	669 1.8×	57	2.7k
Jagmohan S. Raju United States	25	2.4k 1.3×	908 0.8×	1.2k 1.3×	610 1.0×	256 0.7×	54	3.1k
Lakshman Krishnamurthi United States	25	2.4k 1.3×	1.1k 1.0×	639 0.7×	726 1.2×	749 2.1×	47	3.5k
Imran S. Currim United States	29	1.5k 0.8×	933 0.8×	305 0.3×	384 0.7×	388 1.1×	56	2.6k

Countries citing papers authored by K. Sudhir

Since Specialization

Citations

This map shows the geographic impact of K. Sudhir's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by K. Sudhir with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites K. Sudhir more than expected).

Fields of papers citing papers by K. Sudhir

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by K. Sudhir. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by K. Sudhir. The network helps show where K. Sudhir may publish in the future.

Co-authorship network of co-authors of K. Sudhir

This figure shows the co-authorship network connecting the top 25 collaborators of K. Sudhir. A scholar is included among the top collaborators of K. Sudhir based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with K. Sudhir. K. Sudhir is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Sudhir, K., et al.. (2025). Entrepreneurs and Investors: Funding-Induced Distortions in Lean Start-up Product Experiments and Innovation. Marketing Science. 45(2). 428–448. 1 indexed citations

Kumar, Vineet & K. Sudhir. (2024). Can Random Friends Seed More Buzz and Adoption? Leveraging the Friendship Paradox. Management Science. 1 indexed citations

Kumar, Vineet, et al.. (2024). A Theory-Based Explainable Deep Learning Architecture for Music Emotion. Marketing Science. 44(1). 196–219. 1 indexed citations

Kim, Minkyung, et al.. (2021). Attribute Sentiment Scoring with Online Text Reviews: Accounting for Language Structure and Missing Attributes. Journal of Marketing Research. 59(3). 600–622. 49 indexed citations

Jiang, Baojun, et al.. (2019). The Bright Side of Cost Transparency: Facilitating Product Innovation. SSRN Electronic Journal. 2 indexed citations

Sudhir, K., et al.. (2019). Price Search Across Time and Across Stores. SSRN Electronic Journal. 1 indexed citations

Sudhir, K., et al.. (2018). Role of yoga in attention, concentration, and memory of medical students. National Journal of Physiology Pharmacy and Pharmacology. 8(9). 1526–1526. 13 indexed citations

Sudhir, K. & Nathan Yang. (2014). Exploiting the Choice-Consumption Mismatch: A New Approach to Disentangle State Dependence and Heterogeneity. SSRN Electronic Journal. 9 indexed citations

Sreenivas, K., et al.. (2014). Spatial Assessment of Soil Organic Carbon Density Through Random Forests Based Imputation. Journal of the Indian Society of Remote Sensing. 42(3). 577–587. 42 indexed citations

10.

Shin, Jiwoong & K. Sudhir. (2013). Should You Punish or Reward Current Customers. MIT Sloan management review. 55(1). 59–64. 4 indexed citations

11.

Shin, Jiwoong, K. Sudhir, & Dae‐Hee Yoon. (2012). When to Fire Customers? Customer Cost-Based Pricing. SSRN Electronic Journal.

12.

Sudhir, K., et al.. (2010). Do private labels increase retailer bargaining power?. Quantitative Marketing and Economics. 8(3). 333–363. 94 indexed citations

13.

Gauri, Dinesh K., K. Sudhir, & Debabrata Talukdar. (2006). "When" and "Where" to Cherry Pick? The Temporal and Spatial Dimensions of Price Search *. 2 indexed citations

14.

Sudhir, K., et al.. (2005). The Role of Strategic Pricing by Retailers in the Success of Store Brands. SSRN Electronic Journal. 8 indexed citations

15.

Sudhir, K. & Vithala R. Rao. (2004). Slotting Allowances: An Empirical Investigation. SSRN Electronic Journal. 3 indexed citations

16.

Sudhir, K., Pradeep K. Chintagunta, & Vrinda Kadiyali. (2004). Time Varying Competition. SSRN Electronic Journal. 4 indexed citations

17.

Che, Hai, et al.. (2003). Pricing Behavior in Markets with State-Dependence in Demand. SSRN Electronic Journal. 10 indexed citations

18.

Kadiyali, Vrinda, K. Sudhir, & Vithala R. Rao. (2002). Structural Analysis of Competitive Behavior: New Empirical Industrial Organization Methods in Marketing. SSRN Electronic Journal. 1 indexed citations

19.

Sudhir, K., Vrinda Kadiyali, & Vithala R. Rao. (2001). Structural Analysis of Manufacturer Pricing in the Presence of a Strategic Retailer. SSRN Electronic Journal. 21 indexed citations

20.

Sudhir, K.. (2001). Competitive Pricing Behavior in the US Auto Market: A Structural Analysis. SSRN Electronic Journal. 26 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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