Brian T. Ratchford

7.2k total citations · 1 hit paper
103 papers, 5.2k citations indexed

About

Brian T. Ratchford is a scholar working on Marketing, Economics and Econometrics and Strategy and Management. According to data from OpenAlex, Brian T. Ratchford has authored 103 papers receiving a total of 5.2k indexed citations (citations by other indexed papers that have themselves been cited), including 83 papers in Marketing, 36 papers in Economics and Econometrics and 33 papers in Strategy and Management. Recurrent topics in Brian T. Ratchford's work include Consumer Market Behavior and Pricing (72 papers), Digital Platforms and Economics (31 papers) and Consumer Retail Behavior Studies (27 papers). Brian T. Ratchford is often cited by papers focused on Consumer Market Behavior and Pricing (72 papers), Digital Platforms and Economics (31 papers) and Consumer Retail Behavior Studies (27 papers). Brian T. Ratchford collaborates with scholars based in United States, Canada and Australia. Brian T. Ratchford's co-authors include Debabrata Talukdar, S. Narasimhan, Venkatesh Shankar, Sridhar Moorthy, Xing Pan, Myung‐Soo Lee, Sanjay Putrevu, Amit Bhatnagar, P.K. Kannan and Xing Pan and has published in prestigious journals such as Journal of the American Statistical Association, Management Science and Journal of Marketing Research.

In The Last Decade

Brian T. Ratchford

98 papers receiving 4.6k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Consumer Information Search Revisited: Theory and Empirical Analysis

1997 597 citations Brian T. Ratchford et al. Journal of Consumer Research profile →

Peers

Brian T. Ratchford

MARKE

SPS

SM

EE

OBHRM

Carl F. Mela United States

Harald J. van Heerde Netherlands

Randolph E. Bucklin United States

Bart J. Bronnenberg United States

Phillip Nelson United States

Tülin Erdem United States

Peter S. H. Leeflang Netherlands

Praveen K. Kopalle United States

Alan G. Sawyer United States

Leigh McAlister United States

Carl F. Mela United States

Brian T. Ratchford

3.9k ×1.0

MARKE

1.2k ×0.7

SPS

951 ×0.9

SM

1.2k ×1.2

EE

795 ×0.9

OBHRM

Citations per year, relative to Brian T. Ratchford Brian T. Ratchford (= 1×) peers Carl F. Mela

Countries citing papers authored by Brian T. Ratchford

Since Specialization

Citations

This map shows the geographic impact of Brian T. Ratchford's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Brian T. Ratchford with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Brian T. Ratchford more than expected).

Fields of papers citing papers by Brian T. Ratchford

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Brian T. Ratchford. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Brian T. Ratchford. The network helps show where Brian T. Ratchford may publish in the future.

Co-authorship network of co-authors of Brian T. Ratchford

This figure shows the co-authorship network connecting the top 25 collaborators of Brian T. Ratchford. A scholar is included among the top collaborators of Brian T. Ratchford based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Brian T. Ratchford. Brian T. Ratchford is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

1.

Ching, Andrew T., et al.. (2025). Estimating Position and Social Influence Effects in Online Search. Marketing Science. 45(1). 203–223.

2.

Ratchford, Brian T., Dinesh K. Gauri, Rupinder P. Jindal, & Aidin Namin. (2023). Innovations in retail delivery: Current trends and future directions. Journal of Retailing. 99(4). 547–562. 19 indexed citations

3.

Namin, Aidin, Gonca Soysal, & Brian T. Ratchford. (2022). Alleviating demand uncertainty for seasonal goods: An analysis of attribute-based markdown policy for fashion retailers. Journal of Business Research. 145. 671–681. 7 indexed citations

4.

Gauri, Dinesh K., et al.. (2020). The Evolution of Retail Formats: Past, Present, and Future. SSRN Electronic Journal. 2 indexed citations

5.

Ratchford, Brian T.. (2020). The History of Academic Research in Marketing and Its Implications for the Future. SSRN Electronic Journal. 1 indexed citations

6.

Huang, Dongling, Andrei Strijnev, & Brian T. Ratchford. (2015). Role of Advertising and Consumer Interest in the Motion Picture Industry. 13(1). 1–40. 6 indexed citations

7.

Ratchford, Brian T.. (2012). Suggestions for further research on firm responses to NLEA and other disclosure laws. Marketing Science. 31(5). 744–747.

8.

Ratchford, Brian T.. (2009). Consumer Search Behavior and Its Effect on Markets. RePEc: Research Papers in Economics. 3(1). 1–74. 15 indexed citations

9.

Kopalle, Praveen K., et al.. (2009). Retailer Pricing and Competitive Effects. Journal of Retailing. 85(1). 56–70. 92 indexed citations

10.

Luo, Lan, P.K. Kannan, & Brian T. Ratchford. (2008). Incorporating Subjective Characteristics in Product Design and Evaluations. Journal of Marketing Research. 45(2). 182–194. 6 indexed citations

11.

Pan, Xing, Brian T. Ratchford, & Venkatesh Shankar. (2004). Price dispersion on the internet: A review and directions for future research. Journal of Interactive Marketing. 18(4). 116–135. 142 indexed citations

12.

Ratchford, Brian T., Xing Pan, & Venkatesh Shankar. (2003). On the Efficiency of Internet Markets for Consumer Goods. SSRN Electronic Journal. 7 indexed citations

13.

Pan, Xing, Brian T. Ratchford, & Venkatesh Shankar. (2003). Can Price Dispersion in Online Markets be Explained by Differences in e-Tailer Service Quality?. SSRN Electronic Journal. 74 indexed citations

14.

Ratchford, Brian T.. (2001). The Economics of Consumer Knowledge: Table 1. Journal of Consumer Research. 27(4). 397–411. 172 indexed citations

15.

Putrevu, Sanjay & Brian T. Ratchford. (1997). A model of search behavior with an application to grocery shopping. Journal of Retailing. 73(4). 463–486. 161 indexed citations

16.

Ratchford, Brian T. & Pola B. Gupta. (1990). On the interpretation of price-quality relations. Journal of Consumer Policy. 13(4). 389–411. 22 indexed citations

17.

Ratchford, Brian T. & Richard Vaughn. (1989). On the Relationship Between Motives and Purchase Decisions: Some Empirical Approaches. ACR North American Advances. 26 indexed citations

18.

Ratchford, Brian T. & Pola B. Gupta. (1987). On Measuring the Informational Efficiency of Consumer Markets. ACR North American Advances. 4 indexed citations

19.

Ratchford, Brian T. & Manoj K. Agarwal. (1982). Estimating Demand Functions for Product Characteristics: Reply. Journal of Consumer Research. 9(2). 221–221. 3 indexed citations

20.

Ratchford, Brian T., et al.. (1974). A Study of Consumer Perceptions of Decisions. ACR North American Advances. 14 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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