Niladri Syam

1.7k total citations · 1 hit paper
26 papers, 1.2k citations indexed

About

Niladri Syam is a scholar working on Marketing, Strategy and Management and Management Information Systems. According to data from OpenAlex, Niladri Syam has authored 26 papers receiving a total of 1.2k indexed citations (citations by other indexed papers that have themselves been cited), including 15 papers in Marketing, 8 papers in Strategy and Management and 6 papers in Management Information Systems. Recurrent topics in Niladri Syam's work include Consumer Market Behavior and Pricing (7 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Digital Platforms and Economics (5 papers). Niladri Syam is often cited by papers focused on Consumer Market Behavior and Pricing (7 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Digital Platforms and Economics (5 papers). Niladri Syam collaborates with scholars based in United States, India and Philippines. Niladri Syam's co-authors include Arun Sharma, James D. Hess, Nanda Kumar, Partha Krishnamurthy, Amit Pazgal, Ryan Mullins, Deva Rangarajan, Bert Paesbrugghe, Ram C. Rao and Raj Echambadi and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Marketing Science.

In The Last Decade

Niladri Syam

24 papers receiving 1.1k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Waiting for a sales renaissance in the fourth industrial revolution: Machine learning and artificial intelligence in sales research and practice

2018 477 citations Niladri Syam, Arun Sharma Industrial Marketing Management profile →

Peers

Countries citing papers authored by Niladri Syam

Since Specialization

Citations

This map shows the geographic impact of Niladri Syam's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Niladri Syam with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Niladri Syam more than expected).

Fields of papers citing papers by Niladri Syam

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Niladri Syam. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Niladri Syam. The network helps show where Niladri Syam may publish in the future.

Co-authorship network of co-authors of Niladri Syam

This figure shows the co-authorship network connecting the top 25 collaborators of Niladri Syam. A scholar is included among the top collaborators of Niladri Syam based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Niladri Syam. Niladri Syam is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

#	Work	Indexed citations
1	Understanding the Canvas of Artificial Intelligence (AI) in Healthcare in India 2024 ·SSRN Electronic Journal ·Shweta Jaiswal, Avik Sarkar, (unknown), Niladri Syam, Manish Gangwar	0
2	Machine Learning and Artificial Intelligence in Marketing and Sales 2021 ·Niladri Syam, (unknown)	3
3	Machine Learning and Artificial Intelligence in Marketing and Sales: Essential Reference for Practitioners and Data Scientists 2021 ·Niladri Syam, (unknown)	0
4	A Practical Approach to Sales Compensation: What Do We Know Now? What Should We Know in the Future? 2020 ·Digital Access to Scholarship at Harvard (DASH) (Harvard University) ·Doug J. Chung, (unknown), Niladri Syam	9
5	Sourcing Co-Created Products: Should Your Suppliers Collaborate on Cost Reductions? 2019 ·Review of Industrial Organization ·(unknown), Niladri Syam	1
6	Competing with co-created products 2018 ·International Journal of Research in Marketing ·(unknown), Amit Pazgal, Niladri Syam	3
7	Sales and customer development: An agenda for inquiry 2018 ·Industrial Marketing Management ·Arun Sharma, Niladri Syam	10
8	Waiting for a sales renaissance in the fourth industrial revolution: Machine learning and artificial intelligence in sales research and practice breakdown → 2018 ·Industrial Marketing Management ·Niladri Syam, Arun Sharma	477
9	Personal selling and the purchasing function: where do we go from here? 2018 ·Journal of Personal Selling and Sales Management ·Bert Paesbrugghe, Arun Sharma, Deva Rangarajan, Niladri Syam	40
10	Purchasing-driven sales: Matching sales strategies to the evolution of the purchasing function 2016 ·Industrial Marketing Management ·Bert Paesbrugghe, Deva Rangarajan, Arun Sharma, Niladri Syam, Subhash Jha	39
11	Diagnosing harmful collinearity in moderated regressions: A roadmap 2015 ·International Journal of Research in Marketing ·(unknown), Raj Echambadi, James D. Hess, Niladri Syam	40
12	Can Sales Uncertainty Increase Firm Profits? 2015 ·Journal of Marketing Research ·Niladri Syam, James D. Hess, Ying Yang	16
13	Manager–salesperson congruence in customer orientation and job outcomes: The bright and dark sides of leadership in aligning values 2014 ·Journal of Personal Selling and Sales Management ·Ryan Mullins, Niladri Syam	37
14	Co-Creation with Production Externalities 2013 ·Niladri Syam, (unknown)	1
15	Sales contests versus quotas with imbalanced territories 2012 ·Marketing Letters ·Niladri Syam, James D. Hess, Ying Yang	9
16	That's What I Thought I Wanted? Miswanting and Regret for a Standard Good in a Mass-Customized World 2008 ·Marketing Science ·Niladri Syam, Partha Krishnamurthy, James D. Hess	86
17	Putting one-to-one marketing to work: Personalization, customization, and choice 2008 ·Marketing Letters ·Neeraj Arora, Xavier Drèze, Anindya Ghose, James D. Hess, Raghuram Iyengar, Bing Jing, Yogesh V. Joshi, V. Kumar, Nicholas H. Lurie, Scott Neslin, (unknown), (unknown), Niladri Syam, Jacquelyn S. Thomas, Z. John Zhang	36
18	On Customized Goods, Standard Goods, and Competition 2006 ·Marketing Science ·Niladri Syam, Nanda Kumar	100
19	Customized Products: A Competitive Analysis 2005 ·Marketing Science ·Niladri Syam, (unknown), James D. Hess	123
20	Consumer-Producer Interaction: A Strategic Analysis of the Market for Customized Products 2002 ·SSRN Electronic Journal ·Niladri Syam, Benedict G. C. Dellaert	6

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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