Michael Tsiros

6.0k total citations · 1 hit paper
28 papers, 4.3k citations indexed

About

Michael Tsiros is a scholar working on Marketing, Organizational Behavior and Human Resource Management and General Decision Sciences. According to data from OpenAlex, Michael Tsiros has authored 28 papers receiving a total of 4.3k indexed citations (citations by other indexed papers that have themselves been cited), including 18 papers in Marketing, 11 papers in Organizational Behavior and Human Resource Management and 8 papers in General Decision Sciences. Recurrent topics in Michael Tsiros's work include Consumer Behavior in Brand Consumption and Identification (13 papers), Customer Service Quality and Loyalty (11 papers) and Decision-Making and Behavioral Economics (8 papers). Michael Tsiros is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (13 papers), Customer Service Quality and Loyalty (11 papers) and Decision-Making and Behavioral Economics (8 papers). Michael Tsiros collaborates with scholars based in United States, Greece and Netherlands. Michael Tsiros's co-authors include Anne L. Roggeveen, A. Parasuraman, Leonard A. Schlesinger, Katherine N. Lemon, Peter C. Verhoef, Vikas Mittal, Pankaj Kumar, Dhruv Grewal, Carrie M. Heilman and Juliano Laran and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

Michael Tsiros

28 papers receiving 3.9k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Customer Experience Creation: Determinants, Dynamics and Management Strategies

2009 2.0k citations Peter C. Verhoef, Katherine N. Lemon et al. Journal of Retailing profile →

Peers

Michael Tsiros

MARKE

OBHRM

SPS

ISM

SM

David L. Mothersbaugh United States

William B. Dodds United States

John Deighton United States

Banwari Mittal United States

Michael K. Hui Hong Kong

Lawrence Feick United States

Kent Grayson United States

Kirk L. Wakefield United States

Gianfranco Walsh Germany

Robin A. Coulter United States

David L. Mothersbaugh United States

Michael Tsiros

2.7k ×0.9

MARKE

2.1k ×0.9

OBHRM

1.7k ×1.2

SPS

1.1k ×1.7

ISM

399 ×1.2

SM

Citations per year, relative to Michael Tsiros Michael Tsiros (= 1×) peers David L. Mothersbaugh

Countries citing papers authored by Michael Tsiros

Since Specialization

Citations

This map shows the geographic impact of Michael Tsiros's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Michael Tsiros with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Michael Tsiros more than expected).

Fields of papers citing papers by Michael Tsiros

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Michael Tsiros. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Michael Tsiros. The network helps show where Michael Tsiros may publish in the future.

Co-authorship network of co-authors of Michael Tsiros

This figure shows the co-authorship network connecting the top 25 collaborators of Michael Tsiros. A scholar is included among the top collaborators of Michael Tsiros based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Michael Tsiros. Michael Tsiros is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

1.

Nguyen, Nguyen, Joseph Johnson, & Michael Tsiros. (2023). Unlimited Testing: Let’s Test Your Emails with AI. Marketing Science. 43(2). 419–439. 5 indexed citations

2.

Tsiros, Michael & Caglar Irmak. (2020). Lowering the Minimum Donation Amount Increases Consumer Purchase Likelihood of Products Associated with Cause-Related Marketing Campaigns. Journal of Marketing Research. 57(4). 755–770. 26 indexed citations

3.

Verhoef, Peter C., Katherine N. Lemon, A. Parasuraman, et al.. (2016). Customer Experience Creation: Determinants, Dynamics and Management Strategies. SSRN Electronic Journal. 3 indexed citations

4.

Tsiros, Michael, et al.. (2016). The Contingent Nature of the Symbolic Associations of Visual Design Elements: The Case of Brand Logo Frames. Journal of Consumer Research. 43(4). 549–566. 81 indexed citations

5.

Tsiros, Michael, et al.. (2014). Brand Logo Frames: How and When Framing Brand Logos Increases Purchase Likelihood. ACR North American Advances. 1 indexed citations

6.

Laran, Juliano & Michael Tsiros. (2012). An Investigation of the Effectiveness of Uncertainty in Marketing Promotions Involving Free Gifts. Journal of Marketing. 77(2). 112–123. 113 indexed citations

7.

Theotokis, Aristeidis, Katerina Pramatari, & Michael Tsiros. (2011). Effects of Expiration Date-Based Pricing on Brand Image Perceptions. Journal of Retailing. 88(1). 72–87. 105 indexed citations

8.

Monga, Ashwani, et al.. (2011). How buyers forecast: Buyer–seller relationship as a boundary condition of the impact bias. Marketing Letters. 23(1). 31–45. 7 indexed citations

9.

Roggeveen, Anne L., Michael Tsiros, & Dhruv Grewal. (2011). Understanding the co-creation effect: when does collaborating with customers provide a lift to service recovery?. Journal of the Academy of Marketing Science. 40(6). 771–790. 228 indexed citations

10.

Tsiros, Michael & David M. Hardesty. (2009). Ending a Price Promotion: Retracting it in One Step or Phasing it out Gradually. Journal of Marketing. 74(1). 49–64. 69 indexed citations

11.

Verhoef, Peter C., Katherine N. Lemon, A. Parasuraman, et al.. (2009). Customer Experience Creation: Determinants, Dynamics and Management Strategies. Journal of Retailing. 85(1). 31–41. 1952 indexed citations breakdown →

12.

Tsiros, Michael, William T. Ross, & Vikas Mittal. (2009). How Commitment Influences the Termination of B2B Exchange Relationships. Journal of Service Research. 11(3). 263–276. 1 indexed citations

13.

Schlesinger, Leonard A., Peter C. Verhoef, Katherine N. Lemon, et al.. (2005). Customer Experience Creation. 3 indexed citations

14.

Tsiros, Michael, Vikas Mittal, & William T. Ross. (2004). The Role of Attributions in Customer Satisfaction: A Reexamination. Journal of Consumer Research. 31(2). 476–483. 43 indexed citations

15.

Mittal, Vikas, William T. Ross, & Michael Tsiros. (2002). The Role of Issue Valence and Issue Capability in Determining Effort Investment. Journal of Marketing Research. 39(4). 455–468. 1 indexed citations

16.

Tsiros, Michael, et al.. (2001). The Role of Attributions in Evaluating Exchange Relationships. ACR North American Advances. 1 indexed citations

17.

Tsiros, Michael & Vikas Mittal. (2000). Regret: A Model of Its Antecedents and Consequences in Consumer Decision Making. Journal of Consumer Research. 26(4). 401–417. 37 indexed citations

18.

Mittal, Vikas, Pankaj Kumar, & Michael Tsiros. (1999). Attribute-Level Performance, Satisfaction, and Behavioral Intentions over Time: A Consumption-System Approach. Journal of Marketing. 63(2). 88–101. 335 indexed citations

19.

Tsiros, Michael. (1998). Effect of Regret on Post-choice Valuation: The Case of More Than Two Alternatives. Organizational Behavior and Human Decision Processes. 76(1). 48–69. 71 indexed citations

20.

Tsiros, Michael, et al.. (1995). Does Country of Origin Transfer Between Brands. ACR North American Advances. 14 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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