Ashwani Monga

907 total citations · 1 hit paper
23 papers, 665 citations indexed

About

Ashwani Monga is a scholar working on General Decision Sciences, Applied Psychology and Marketing. According to data from OpenAlex, Ashwani Monga has authored 23 papers receiving a total of 665 indexed citations (citations by other indexed papers that have themselves been cited), including 14 papers in General Decision Sciences, 10 papers in Applied Psychology and 9 papers in Marketing. Recurrent topics in Ashwani Monga's work include Decision-Making and Behavioral Economics (14 papers), Behavioral Health and Interventions (10 papers) and Consumer Market Behavior and Pricing (5 papers). Ashwani Monga is often cited by papers focused on Decision-Making and Behavioral Economics (14 papers), Behavioral Health and Interventions (10 papers) and Consumer Market Behavior and Pricing (5 papers). Ashwani Monga collaborates with scholars based in United States, Hong Kong and Canada. Ashwani Monga's co-authors include Rajesh Bagchi, Robert W. Palmatier, Suzanne B. Shu, Deborah A. Small, Carey K. Morewedge, Frank May, William O. Bearden, Ritesh Saini, Michael Houston and Rui Zhu and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

Ashwani Monga

21 papers receiving 602 citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Evolution of Consumption: A Psychological Ownership Framework

2020 224 citations Carey K. Morewedge, Ashwani Monga et al. Journal of Marketing profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Ashwani Monga United States	13	383	230	165	149	105	23	665
Aner Sela United States	13	361 0.9×	230 1.0×	112 0.7×	146 1.0×	100 1.0×	27	676
Sucharita Chandran United States	6	392 1.0×	223 1.0×	86 0.5×	207 1.4×	144 1.4×	8	694
Yuhuang Zheng China	8	495 1.3×	279 1.2×	173 1.0×	297 2.0×	165 1.6×	17	920
Jeffrey R. Parker United States	12	409 1.1×	203 0.9×	69 0.4×	78 0.5×	80 0.8×	31	657
Rajesh Bagchi United States	18	605 1.6×	244 1.1×	210 1.3×	235 1.6×	247 2.4×	34	1.0k
Prashant Malaviya United States	15	585 1.5×	517 2.2×	65 0.4×	151 1.0×	121 1.2×	20	930
Rom Y. Schrift United States	11	246 0.6×	131 0.6×	58 0.4×	78 0.5×	50 0.5×	20	450
Ronald W. Niedrich United States	10	485 1.3×	232 1.0×	65 0.4×	49 0.3×	66 0.6×	13	724
Yael Steinhart Israel	17	398 1.0×	285 1.2×	27 0.2×	103 0.7×	124 1.2×	36	758

Countries citing papers authored by Ashwani Monga

Since Specialization

Citations

This map shows the geographic impact of Ashwani Monga's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ashwani Monga with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ashwani Monga more than expected).

Fields of papers citing papers by Ashwani Monga

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Ashwani Monga. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ashwani Monga. The network helps show where Ashwani Monga may publish in the future.

Co-authorship network of co-authors of Ashwani Monga

This figure shows the co-authorship network connecting the top 25 collaborators of Ashwani Monga. A scholar is included among the top collaborators of Ashwani Monga based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Ashwani Monga. Ashwani Monga is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Monga, Ashwani, et al.. (2020). Engagement With Virtue and Vice Information Through the Day. ACR North American Advances.

Morewedge, Carey K., Ashwani Monga, Robert W. Palmatier, Suzanne B. Shu, & Deborah A. Small. (2020). Evolution of Consumption: A Psychological Ownership Framework. Journal of Marketing. 85(1). 196–218. 224 indexed citations breakdown →

Monga, Ashwani, et al.. (2018). Time versus money. Current Opinion in Psychology. 26. 28–31. 17 indexed citations

Monga, Ashwani, Frank May, & Rajesh Bagchi. (2017). Eliciting Time versus Money: Time Scarcity Underlies Asymmetric Wage Rates. Journal of Consumer Research. 44(4). 833–852. 23 indexed citations

Monga, Ashwani, et al.. (2017). When Intertemporal Rewards Are Hedonic, Larger Units of Wait Time Boost Patience. Journal of Consumer Psychology. 28(4). 612–628. 24 indexed citations

May, Frank, et al.. (2016). Time Window as a Self-Control Denominator: Shorter Windows Shift Preference toward Virtues and Longer Windows toward Vices. Journal of Consumer Research. ucw064–ucw064. 17 indexed citations

Adaval, Rashmi, Mario Pandelaere, Rajesh Bagchi, et al.. (2013). Numerosity and Consumer Behavior How to Make a 29% Increase Look Bigger: The Unit Effect in Option Comparisons Illusionary Progress in Loyalty Programs: Magnitudes, Reward Distances, and Step-Size Ambiguity Years, Months, and Days versus 1, 12, and 365: The Influence of Units versus Numbers How and Why 1 Year Differs from 365 Days: A Conversational Logic Analysis of Inferences from the Granularity of Quantitative Expressions Small Sounds, Big Deals: Phonetic Symbolism Effects in Pricing. Journal of Consumer Research. 39(5). xi–xiv. 17 indexed citations

May, Frank, et al.. (2013). Reversals of task duration estimates: Thinking how rather than why shrinks duration estimates for simple tasks, but elongates estimates for complex tasks. Journal of Experimental Social Psychology. 50. 184–189. 20 indexed citations

Monga, Ashwani & Rajesh Bagchi. (2011). Years, Months, and Days versus 1, 12, and 365: The Influence of Units versus Numbers. Journal of Consumer Research. 39(1). 185–198. 94 indexed citations

10.

Monga, Ashwani, et al.. (2011). How buyers forecast: Buyer–seller relationship as a boundary condition of the impact bias. Marketing Letters. 23(1). 31–45. 7 indexed citations

11.

Monga, Ashwani, et al.. (2010). Tracking Costs of Time and Money: How Accounting Periods Affect Mental Accounting. Journal of Consumer Research. 37(4). 712–721. 65 indexed citations

12.

Saini, Ritesh, Raghunath Singh Rao, & Ashwani Monga. (2009). Is that Deal Worth my Time? The Interactive Effect of Relative and Referent Thinking on Willingness to Seek a Bargain. Journal of Marketing. 74(1). 34–48. 46 indexed citations

13.

Monga, Ashwani & Ritesh Saini. (2008). Time Versus Money: Differential Use of Heuristics. ACR North American Advances. 3 indexed citations

14.

Saini, Ritesh & Ashwani Monga. (2007). How I Decide Depends on What I Spend: Use of Heuristics Is Greater for Time than for Money. Journal of Consumer Research. 34(6). 914–922. 6 indexed citations

15.

Monga, Ashwani & Akshay R. Rao. (2006). Domain-based asymmetry in expectations of the future. Organizational Behavior and Human Decision Processes. 100(1). 35–46. 8 indexed citations

16.

Monga, Ashwani & Michael Houston. (2006). Fading Optimism in Products: Temporal Changes in Expectations about Performance. Journal of Marketing Research. 43(4). 654–663. 27 indexed citations

17.

Monga, Ashwani & Rui Zhu. (2005). Buyers versus Sellers: How They Differ in Their Responses to Framed Outcomes. SSRN Electronic Journal.

18.

Monga, Ashwani & Rui Zhu. (2005). Buyers Versus Sellers: How They Differ in Their Responses to Framed Outcomes. Journal of Consumer Psychology. 15(4). 325–333. 31 indexed citations

19.

Monga, Ashwani & Rui Zhu. (2004). What Makes You Happierba Nonloss Or a Gain? the Moderating Role of Regulatory Focus and Need For Cognition. ACR North American Advances. 1 indexed citations

20.

Monga, Ashwani & Michael Houston. (2002). The Brand Extension Evaluation Process: Insights From the Continuum Model of Impression Formation. ACR North American Advances. 29(1). 188–189. 6 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact