Tarun Kushwaha

2.1k total citations
30 papers, 1.5k citations indexed

About

Tarun Kushwaha is a scholar working on Marketing, Strategy and Management and Management Information Systems. According to data from OpenAlex, Tarun Kushwaha has authored 30 papers receiving a total of 1.5k indexed citations (citations by other indexed papers that have themselves been cited), including 15 papers in Marketing, 12 papers in Strategy and Management and 9 papers in Management Information Systems. Recurrent topics in Tarun Kushwaha's work include Consumer Market Behavior and Pricing (9 papers), Customer Service Quality and Loyalty (8 papers) and Consumer Retail Behavior Studies (8 papers). Tarun Kushwaha is often cited by papers focused on Consumer Market Behavior and Pricing (9 papers), Customer Service Quality and Loyalty (8 papers) and Consumer Retail Behavior Studies (8 papers). Tarun Kushwaha collaborates with scholars based in United States, Singapore and United Kingdom. Tarun Kushwaha's co-authors include Venkatesh Shankar, Kartik Kalaignanam, Saravanan Kesavan, Alina Sorescu, Jan‐Benedict E.M. Steenkamp, Kapil R. Tuli, Thomas J. Steenburgh, Zhang Jie, Barton A. Weitz and Paul Farris and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research.

In The Last Decade

Tarun Kushwaha

26 papers receiving 1.4k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Tarun Kushwaha United States 15 890 430 388 387 212 30 1.5k
Debanjan Mitra United States 11 574 0.6× 339 0.8× 369 1.0× 383 1.0× 89 0.4× 17 1.2k
Dae Ryun Chang South Korea 12 558 0.6× 232 0.5× 405 1.0× 595 1.5× 315 1.5× 29 1.4k
Intekhab Alam United States 15 882 1.0× 383 0.9× 434 1.1× 568 1.5× 115 0.5× 23 1.5k
Kapil R. Tuli Singapore 14 1.3k 1.5× 475 1.1× 1.0k 2.6× 821 2.1× 346 1.6× 23 2.2k
Douglas Bowman United States 14 1.1k 1.2× 400 0.9× 801 2.1× 428 1.1× 157 0.7× 24 1.7k
Linda D. Peters United Kingdom 23 871 1.0× 432 1.0× 611 1.6× 604 1.6× 142 0.7× 46 1.6k
Ana Isabel Rodríguez Escudero Spain 20 424 0.5× 270 0.6× 390 1.0× 715 1.8× 153 0.7× 71 1.5k
Stefan Wuyts United States 17 578 0.6× 398 0.9× 604 1.6× 1.1k 2.8× 485 2.3× 31 2.0k
Anna Shaojie Cui United States 13 478 0.5× 283 0.7× 275 0.7× 786 2.0× 159 0.8× 22 1.5k
Neeraj Bharadwaj United States 18 374 0.4× 238 0.6× 276 0.7× 268 0.7× 188 0.9× 24 865

Countries citing papers authored by Tarun Kushwaha

Since Specialization
Citations

This map shows the geographic impact of Tarun Kushwaha's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Tarun Kushwaha with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Tarun Kushwaha more than expected).

Fields of papers citing papers by Tarun Kushwaha

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Tarun Kushwaha. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Tarun Kushwaha. The network helps show where Tarun Kushwaha may publish in the future.

Co-authorship network of co-authors of Tarun Kushwaha

This figure shows the co-authorship network connecting the top 25 collaborators of Tarun Kushwaha. A scholar is included among the top collaborators of Tarun Kushwaha based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Tarun Kushwaha. Tarun Kushwaha is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Kesavan, Saravanan, et al.. (2025). Profit Implications of Judgmental Adjustments to Forecast Inputs: Evidence from a Large-Scale Field Experiment. Management Science. 72(1). 119–127.
2.
Kushwaha, Tarun, et al.. (2024). Can Words Speak Louder Than Actions? Using Top Management Teams’ Language to Predict Myopic Marketing Spending. Journal of Marketing. 88(6). 140–161. 4 indexed citations
3.
Kushwaha, Tarun, et al.. (2022). Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries?. Journal of Marketing. 87(3). 472–489. 13 indexed citations
4.
Kesavan, Saravanan & Tarun Kushwaha. (2020). Field Experiment on the Profit Implications of Merchants’ Discretionary Power to Override Data- Driven Decision-Making Tools. SSRN Electronic Journal. 3 indexed citations
5.
Shankar, Venkatesh & Tarun Kushwaha. (2020). Omnichannel marketing: Are cross-channel effects symmetric?. International Journal of Research in Marketing. 38(2). 290–310. 38 indexed citations
6.
Kalaignanam, Kartik, Kapil R. Tuli, Tarun Kushwaha, Leonard Lee, & David Gal. (2020). Marketing Agility: The Concept, Antecedents, and a Research Agenda. Journal of Marketing. 85(1). 35–58. 163 indexed citations
7.
Kesavan, Saravanan & Tarun Kushwaha. (2020). Field Experiment on the Profit Implications of Merchants’ Discretionary Power to Override Data-Driven Decision-Making Tools. Management Science. 66(11). 5182–5190. 61 indexed citations
8.
Kalaignanam, Kartik, et al.. (2018). How Does Web Personalization Create Value for Online Retailers? Lower Cash Flow Volatility or Enhanced Cash Flows. Journal of Retailing. 94(3). 265–279. 35 indexed citations
9.
Dinner, Isaac M., Tarun Kushwaha, & Jan‐Benedict E.M. Steenkamp. (2018). Psychic distance and performance of MNCs during marketing crises. Journal of International Business Studies. 50(3). 339–364. 45 indexed citations
10.
Kalaignanam, Kartik, Tarun Kushwaha, & Anand Nair. (2017). The Product Quality Impact of Aligning Buyer-Supplier Network Structure and Product Architecture: an Empirical Investigation in the Automobile Industry. RePEc: Research Papers in Economics. 4(1-3). 1–17. 3 indexed citations
11.
12.
Kesavan, Saravanan, Tarun Kushwaha, & Vishal Gaur. (2016). Do High and Low Inventory Turnover Retailers Respond Differently to Demand Shocks?. Manufacturing & Service Operations Management. 18(2). 198–215. 41 indexed citations
13.
Petersen, J. Andrew, Tarun Kushwaha, & Vijay Kumar. (2014). Marketing Communication Strategies and Consumer Financial Decision Making: The Role of National Culture. Journal of Marketing. 79(1). 44–63. 105 indexed citations
14.
Kushwaha, Tarun & Venkatesh Shankar. (2013). Are Multichannel Customers Really more Valuable? The Moderating Role of Product Category Characteristics. Journal of Marketing. 77(4). 67–85. 274 indexed citations
15.
Kesavan, Saravanan & Tarun Kushwaha. (2013). Differences in Retail Inventory Investment Behavior During Macroeconomic Shocks: Role of Service Level. Production and Operations Management. 23(12). 2118–2136. 31 indexed citations
16.
Kesavan, Saravanan, Tarun Kushwaha, & Vishal Gaur. (2012). Do High- and Low-Inventory Turnover Retailers Respond Differently to Demand Shocks?. SSRN Electronic Journal. 11 indexed citations
17.
Kalaignanam, Kartik, Tarun Kushwaha, Jan‐Benedict E.M. Steenkamp, & Kapil R. Tuli. (2012). The Effect of CRM Outsourcing on Shareholder Value: A Contingency Perspective. Management Science. 59(3). 748–769. 56 indexed citations
18.
Kalaignanam, Kartik, et al.. (2012). The Impact of Product Recalls on Future Product Reliability and Future Accidents: Evidence from the Automobile Industry. Journal of Marketing. 77(2). 41–57. 14 indexed citations
19.
Kesavan, Saravanan, Tarun Kushwaha, & Vishal Gaur. (2012). Do High- and Low-Inventory Turnover Retailers Respond Differently to Demand Shocks?. SSRN Electronic Journal. 1 indexed citations
20.
Jie, Zhang, et al.. (2009). Crafting Integrated Multichannel Retailing Strategies. SSRN Electronic Journal. 263 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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